Coopetition is the act of cooperation between competing companies with partial congruence of interests to gain advantage by cooperation, generating more value by working together.
Amazon is already making up most of the US ecommerce sales. However, they rely heavily on 3rd party sellers. These sellers experience major pain related to shipping cost and time. Fast shipping is now an expectation, but it is expensive for most sellers. Sellers often limit fast shipping to veru=y samll items or to local addresses. This limits their buy box opportunities.
This presentation highlights how Sellers can save time and money on shipping.