Marketplaces like Amazon and Walmart provide huge customer bases for eCommerce sellers to tap – so why are so many starting DTC stores as well? And what does it take to make the big investment in a Shopify or BigCommerce site worthwhile? It’s not easy to set out on your own, so in this webinar, Cahoot and Kaspien will walk you through the good and the bad of starting your own website. Cahoot’s original research sheds light on the key challenge that brands face when competing with marketplaces – right now, marketplaces sell prominent brands’ own products for less, and ship them faster. Despite that challenge, the rewards of getting a DTC store right can be tremendous. Kaspien’s GM of Private Label, Denise Abraham, will sit down with Katelyn Stiver of Boogie Board to understand what’s gone so right for Boogie Board with their website, and what it means for your potential success. Register now!
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