About Us




We believe in the principle of “power with”, rather than “power over”. When ecommerce merchants collaborate on the Cahoot order fulfillment network, their collective power quickly surpasses any single brand or retailer. We invite all top-rated merchants to join us in our mission to create unparalleled value through technology that is greater than the sum of its parts, opening doors of new possibility and greater prosperity for all our members.

Conference meeting discussing ecommerce fulfillment and shipping strategies
Airplane and cargo freighter fulfilling ecommerce orders.

The New Future

of Fulfillment

Cahoot begins as a solution for ecommerce merchants to finally provide free and fast shipping profitably in the brutally competitive order fulfillment environment. From steadily increasing carrier pricing, zone-based pricing, to sales taxes and rapidly increasing external fulfillment fees, the costs of doing business can be stifling.

We came up with a solution no one imagined before, a peer-to-peer network of merchants working together to fulfill each other’s orders!


The Rebels

Who Dream

At Cahoot, we are a team of rebels rewriting the rules of fulfillment. Who dream of a better solution to surviving and thriving in the new retail world of ecommerce. We are working tirelessly to imagine and build a new future of order fulfillment like the world has never seen before, and so are our network members. They see things differently, like we do. They are the true innovators and the change agents who are pushing ecommerce forward.

Visualization of a peer-to-peer order fulfillment network.
Ecommerce order fulfillment network reduces carbon footprint

A Greener World

While Making Green

Our revolutionary order fulfillment and shipping optimization cuts down the distance packages need to travel, enabling merchants to choose ground shipping while delivering orders faster. Ground shipping produces 85% less CO2 emissions and costs up to 50% less compared to air cargo, it’s a win-win for the planet and you whenever we optimize your order!

Meet Our Leadership Team

Manish Chowdhary is the Founder and CEO of Cahoot. For two-decades, he has been an innovator, thought leader, and highly sought-after speaker for all facets of ecommerce. Manish has founded multiple industry-leading companies starting from his dorm-room at the University of Bridgeport, CT where he earned his B.S. in Computer Engineering. These include Pulse Commerce, a Cloud-based platform for online retail order & inventory management. Pulse Commerce has won several industry awards. Manish’s specialties include ecommerce strategy, business methods innovation, as well as omnichannel supply chain and logistics optimization. Last year, Manish was recognized as one of the 30 Most Innovative Business Leaders by Insights Success magazine. Manish is a 40 Under 40 Competition winner and holds an Honorary Doctorate of Humane Letters, the highest honor from his alma-mater University of Bridgeport, CT. He has been featured in the New York Times, Internet Retailer, and many other leading publications. Manish’s mission in life is to positively impact millions of lives through technology and leave the planet in a better state than when he arrived.
Manish Chowdhary
Founder & CEO
As Director of Customer Success for Cahoot, Jeremy is responsible for ensuring Cahoot’s merchants achieve the highest levels of success and customer satisfaction. He also partners with Cahoot’s sales team to develop customer service initiatives and opportunities. A longtime entrepreneur, Jeremy thrives in the startup environment. He is an eternal optimist, perfectionist, and he is obsessed with efficiency and all things lean and agile. In the past, Jeremy has founded multiple companies, including CarJoy, HaggleDaddy, PicPools, Aedis, and Webit. He holds an BS from Sacred Heart University and an MS from Quinnipiac University. In his free time, Jeremy is a self-described karaoke fanatic. He also enjoys spending time with family and friends and coaching Little League baseball.
Jeremy Stewart
Dir, Customer Success
Luke is a versatile go-to-market professional who blends strategic planning with the tactical execution of growth initiatives. He started as a management consultant at Treacy & Company before applying his skills in-house for Wayfair Professional and Spectrum Business. He is passionate about communicating Cahoot's value to the market to help eCommerce merchants thrive. Outside of the office, he loves playing water polo and mentoring small business owners as a SCORE volunteer.
Luke Crihfield
Senior Manager, Growth & Strategic Operations
James is a key member of Cahoot and has been working closely with the founding team since 2000. As Director of Technology Operations, James is scaling Cahoot's IT operations to address the challenges that arise with Cahoot's rapid growth. He is responsible for 99.99% infrastructure uptime, enterprise IT systems scalability and high performance, as well as customer retention and success. James is super organized, rocket-scientist meticulous, and enjoys solving problems in many different aspects of the business. James demonstrates daily that hard work can be really fun, and that success is more achievable with a highly talented team that is aligned and cohesive. In his free time, he likes to experience new adventures, organize board game nights, and practice the Argentine Tango (considered one of the most difficult partner dances to master in the world). He has a B.S. degree from the University of Bridgeport, CT.Cahoot
James McDougal
Dir, Technology Operations
Rinaldi is an expert in strategy and an all-round jack of all trades. He is a former management consultant at BCG advising top-level management in Southeast Asia's largest companies and a former product manager at Indonesia's unicorn, Traveloka. Rinaldi holds an MBA from UCLA Anderson. As the growth manager, he brings a unique perspective to Cahoot by combining his strategy and product expertise into key initiatives around marketing and content. In his free time, you'll see him catching broadway musicals, baking cookies, and playing dungeons & dragons.
As Head of People Operations for Cahoot, Indy is dedicated to creating a work environment that fosters innovation. She not only acts as the voice of the Company’s most prized assets: its people, but she also develops and executes recruitment strategies to identify diverse, top-caliber talent at all levels. In addition, Indy works to solidify, spread and scale Cahoot’s current culture of mission-oriented and passionate problem solvers. Outside of work, Indy is a mom of two and an animal lover. She is also a self-described travel and food junkie. She holds a BS in Biology & Chemistry, an MS in Health Care Administration and an MBA from the University of New Haven. Of her educational experience, she says, “I never wanted to leave college – two bachelors and two masters degrees later I finally stepped into the real world and still haven’t stopped learning.”
Indy Pereira
Head of People Operations
Russell has been a leader in Data Science, analytics, technology and business for over 25 years. He founded eLumindata in 2006 to help innovative leaders get more value — and more valuable insights from their data. Since then, he has worked with companies in the pharma/biotech, health care, real estate, grocery, marketing services and consulting industries to achieve key business strategies through Data Science. The Management Science group he built and led at Pfizer was recognized with the INFORMS Prize, the top organizational award in analytics. Russ has partnered with leading companies including Microsoft, Lotus, CVS and United Healthcare on the development of new technologies and services. He has served on over 20 boards, advisory boards, leadership teams and roundtables and has spoken at over a dozen universities.
Russell Baris
Donny is an accomplished leader, board member, strategist and fundraiser. He manages early, growth, and mid-stage technology companies. His expertise spans several high technology industries that include software for omnichannel retail, demand chain, product design, supply chain, global sourcing, private label, SaaS (Software-as-a-Service) and on-premise enterprise. He successfully led a closely held company, a division of a public company, a business unit of a private equity owned company, a venture backed later-stage company, and a venture-backed early-stage growth company. Donny drives company development and turnaround, while providing liquidity to shareholders. He is experienced in all facets of business, from raising capital, mergers and acquisitions (M&A), marketing, sales, business development, professional services, software engineering, and finance. He holds a Bachelor’s degree in Philosophy from Clark University.
Donny Askin
Paul Ellis is a Senior Corporate Attorney and Managing Partner of the Paul Ellis Law Group. He represents companies ranging from start-ups to multinationals, funds, and individual and institutional investors. Paul counsels on issues including formation, seed and venture capital financing, joint venture and strategic partnering relationships, employment, equity plans, mergers and acquisitions, and protection and licensing of intellectual property. He has practiced in industries including software, Internet, information technology, telecommunications, healthcare, manufacturing, banking, financial services, real estate, consumer products, and entertainment. Paul has extensive public speaking experience on legal issues and has spoken on panels for the New York Academy of Sciences, Columbia University, the MIT Enterprise Forum, the National Science Foundation, and the New York Software Industry Association. He holds a B.A. from Harvard University a received his law degree from Georgetown University.
Paul Ellis
Scott is the Senior 3P Marketplaces Business Manager at Adorama and an Advisory Board Member at BWG Strategy LLC. Adorama is the world’s only full-service destination for photo, video and electronics. It has grown from its flagship NYC store to include the leading online destination for photography, imaging and consumer electronics.
Scott Brown

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