Seller Fulfilled Prime vs. FBA Cost Calculator
Compare the estimated cost to fulfill one packaged unit through Seller Fulfilled Prime versus FBA.
Enter your packaged product dimensions, FBA fulfillment fee, and a realistic Zone 3 ground shipping rate. We’ll compare the core cost of fulfilling one unit through FBA versus Seller Fulfilled Prime. For this quick comparison, assume the unit occupies storage for one month.
This is intentionally simple — not a full network, inventory, or profitability model. It takes about a minute.
Your One-Unit Cost Comparison
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Add the remaining inputs and the one-unit comparison will appear here instantly.
- FBA fulfillment
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- 1 month base storage
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- Pick & pack
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- Packaging
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- Zone 3 shipping
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- 1 month storage
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What this comparison includes
- FBA fulfillment fee
- One month of base FBA storage for one unit
- Pick & pack
- Packaging
- One Zone 3 UPS Ground Residential or FedEx Home Delivery shipment
- One month of SFP storage for one unit
This is intentionally a simple one-unit comparison, not a complete FBA or Seller Fulfilled Prime cost model.
FBA storage estimate uses Amazon’s base monthly storage rate for one packaged unit stored for one month.
Additional Amazon storage charges may apply. Amazon may assess a storage utilization surcharge on qualifying non-dangerous-goods inventory when the seller’s storage utilization ratio exceeds applicable thresholds. Aged inventory surcharges may also apply to inventory stored for 181 days or longer. These additional charges are not included in this quick comparison.
What’s not included?
This quick calculator intentionally excludes costs and operational factors that require a more complete SKU and network analysis.
- FBA inbound placement fees
- Transportation into Amazon
- Distributed SFP inventory
- Inventory positioning freight
- Safety stock
- Replenishment
- Multiple fulfillment locations
- Carrier contingencies
- Returns
- Storage utilization surcharges
- Aged inventory surcharges
- Other Amazon fees
- Other warehouse / 3PL charges
FBA base storage-rate assumptions are based on Amazon’s published US monthly inventory storage rates (opens in a new tab). Amazon fees change periodically; verify current account-specific fees before making a fulfillment decision.
The Cost Comparison Is Only Part Of The SFP Story
Seller Fulfilled Prime can provide operational benefits beyond the per-unit cost shown above.
Keep control of your inventory
Your inventory stays in your fulfillment network instead of being locked inside FBA. That can give you more control over where inventory sits, how it moves, and how quickly you can react.
Reduce your dependence on FBA operations
FBA receiving times, inventory deadlines, capacity restrictions, and operational policies can change. SFP gives merchants another way to keep Prime-eligible inventory moving without relying entirely on FBA.
Own more of the fulfillment experience
With SFP, merchants have more direct control over fulfillment execution, packaging, inventory availability, and operational troubleshooting instead of handing the entire process to FBA.
Use one network across channels
The same distributed inventory can support Amazon, Shopify, Walmart, B2B, and other channels instead of maintaining a separate pool of inventory only for FBA.
Turn fast fulfillment into an omnichannel asset
A fulfillment network built for Prime-speed delivery can also help offer faster delivery promises on your DTC and marketplace orders — where faster delivery may support conversion and customer experience.
Don’t put your entire fulfillment strategy in one box
SFP can reduce dependence on a single fulfillment program by giving merchants another Prime-capable fulfillment path while supporting the rest of their ecommerce operation.
These benefits do not automatically make SFP the right choice for every SKU. The question is whether the operational and strategic value justifies the cost difference for your business.
Need the full SFP cost picture?
This quick calculator compares one unit. Cahoot can help model the parts it doesn’t capture — including distributed inventory, fulfillment locations, inbound freight, replenishment, carrier strategy, and your actual SKU mix.