Amazon Officially Calls Out UPS and FedEx as Competitors

Amazon has long downplayed its delivery ambitions, claiming its own shipping and delivery services are only intended to "supplement" existing partners such as UPS and FedEx, saying it just wanted to address capacity shortfalls. Until now, that is.

In its 2018 10K filing, Amazon for the first time listed “transportation and logistics services” as a competitive sector in the boilerplate “risk factors” section, along with the existing list of categories including “physical, ecommerce, and omnichannel retail, ecommerce services, digital content and electronic devices, web and infrastructure computing services.”

Amazon clearly needs to get a handle on the growth of its shipping spend, which hit $27.7 billion in 2018, up 31% from $21.1 billion in 2017 and up a whopping 72% from $16.2 billion in 2016. For 2018, fulfillment represented 14.6% of Amazon’s net sales. Analysts see the company’s many and growing logistics initiatives as a way to offset some of that cost.

Offer 1-day and 2-day shipping at ground rates or less.

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