Founded in 2014, Ultimate Electronics (Baltimore, MD) strives to delight customers with fast delivery and bulk pricing on niche consumer electronics and accessories. With a wide range of new and refurbished items, Ultimate Electronics is often the only Amazon Marketplace seller for certain items like encrypted flash drives and long-range TV antennas, as well as hard-to-find phone cases and computer peripherals. We sat down with Shaul Edelman, Owner of Ultimate Electronics, to hear how he leveraged Cahoot to capture the unprecedented surge in demand from COVID-19 without the additional expense of overtime or hiring more people.
Dealing with sudden volume growth after COVID-19 outbreak
Result 1: Boosted Fulfillment Productivity with Fast and Easy – Optimized Shipping
Thanks to the Cahoot platform, Ultimate Electronics now can process 10x more orders with ease and with the same crew. They now have – COVID-proof – fulfillment productivity and saves every penny on every shipment. Plus, they’re fostering better employee morale, and continuing to boost their reputation and thrill customers with fast shipping!
Result 2: Growing Sales with Fast, Low-Cost Shipping to the West Coast
What’s more interesting, Shaul shared with us that he didn’t expect to gain extra benefits outside of Cahoot’s shipping software. He was doubtful of the idea of a peer-to-peer fulfillment network and frankly, was not at all interested in the beginning.
However, things began to change after Shaul saw how Cahoot helped his operations. No longer wanting to miss out on West Coast demand, Ultimate Electronics placed inventory in a Cahoot warehouse in California. This enabled them to get back to selling in the region through SFP despite COVID-related FBA restrictions. So – what happened? Cahoot fulfilled their orders at 99% on-time shipping (maintaining compliance with Amazon’s strict SFP requirements) and their Amazon reviews remained high! Feeling great about his decision to give it a try – Shaul is now a believer.