Grow Revenue in Changing Times
There are more than one hundred billion dollars up for grabs on Amazon this Q4 – but shoppers, supply chains, and competitors are changing faster than ever. For instance, did you know that Amazon launched their “Black Friday” deals on October 4th?
If you’ve been planning on the same old post-Thanksgiving rush, the good news is that there’s still time to adapt. You can count on challenges this peak season, but you can pivot to earn your share of the pie.
Cahoot and Tinuiti offer their expertise to help you jump on this early selling wave with confidence in their recent webinar, “This Q4 is Different: Grow Revenue in Changing Times”.
They offered actionable advice on five pressing topics that you can put into practice to boost your revenue and profit right away:
- How to keep CPC down despite surging competition for ads
- How to encourage customers to buy early and often
- Advanced tactics to improve detail page conversion
- How to grow when Amazon’s new storage limits cut your FBA inventory
- How to get your products to customers despite the parcel carrier crunch
You might be treating demand generation and fulfillment as two separate sides of the house, but you’ll have to strategically manage them together to maximize your results. For instance, treating October and early November as a holiday selling season won’t just win you new customers – it will improve your advertising efficiency because you’re not competing with the post-Thanksgiving rush of ad dollars, and it will improve your fulfillment costs because you’ll beat carrier surcharges.
Watch our on-demand video to learn how you can take advantage of this emerging trend!
Scott Panno, Sr Account Manager, Retail Ops, Tinuiti
Scott was a Sr. Marketing Manager at Amazon, working with Vendors in Home, Kitchen, Pets, and Tools to improve content and sales. Post Amazon, Scott has consulted with nearly 100 different companies of all different sizes on Amazon-specific operational and marketing strategy. His vast experience in everything Amazon has helped companies achieve lasting ecommerce success and overall brand growth.
Manish Chowdhary, Founder & CEO, Cahoot
Cahoot is the world’s first peer-to-peer eCommerce order fulfillment network. Cahoot enables eCommerce merchants to increase sales with affordable nationwide 1-day and 2-day delivery – everywhere they sell. Manish is a 40 Under 40 Competition Winner and holds an Honorary Doctorate from the University of Bridgeport. And, this year, Cahoot was recognized as one of Fast Company’s World’s Most Innovative Companies.