The big-box brand with the bullseye dog are at it again, putting a target on competitors’ backs.
In the never-ending pursuit of Amazon and seeking separation from other foes like Walmart, Target has announced the availability of same-day delivery in 46 states ahead of the peak holiday season from Thanksgiving through Christmas. The company is also offering free two-day shipping plus curbside pickup on hundreds of thousands of items with no purchase threshold, from Nov. 1 to Dec 22.
Frank Poore, CEO of ecommerce software firm CommerceHub, said the continual push toward “free” and “fast” by the big three just raise the pressure on the rest of the field to keep up, citing Walmart’s non-subscription-based program and incentives for store pickup, in addition to Target.
