As part of the campaign, the North Face also launched “Explore Mode” in major cities in the week leading up to Earth Day. Throughout the week, The North Face partnered with musicians, artists and culinary influencers to host a series of experiences that encourage people to disconnect digitally and engage with their surroundings.
Per Total Retail, The North Face joins a growing list of outdoor brands, including REI and Patagonia, that are becoming increasingly vocal about social causes such as environmental protection. For these companies, closing stores — costing short-term profits — has become a powerful tool to make a statement about serious global issues.
