The North Face Closes 113 Stores on Earth Day

The North Face closed it's global headquarters and 113 stores in the U.S. and Canada on Earth Day, April 22. The action is part of a campaign to make Earth Day an officially recognized holiday.

As part of the campaign, the North Face also launched “Explore Mode” in major cities in the week leading up to Earth Day. Throughout the week, The North Face partnered with musicians, artists and culinary influencers to host a series of experiences that encourage people to disconnect digitally and engage with their surroundings.

Per Total Retail, The North Face joins a growing list of outdoor brands, including REI and Patagonia, that are becoming increasingly vocal about social causes such as environmental protection. For these companies, closing stores — costing short-term profits — has become a powerful tool to make a statement about serious global issues.

Read the full article here.

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