What Target’s Free 2-Day Shipping Means For Other Retailers
In this article
Target’s free shipping perk creates additional pressure on everyone to race to the common denominator — which is fast, free shipping.
It’s clearly a conversion driver for retailers and sets the longer term implication that fast, free shipping is going to be expected as the standard at all times and on all items. It’s surely becoming the norm and retailers have to be extremely efficient in order to be successful because of the high cost of shipping. All signs indicate this will be competitive holiday season.
Written By:
Jeremy Stewart
Jeremy Stewart leads customer success at Cahoot, helping merchants achieve high-performance logistics through smart technology and process optimization. With a background in both ecommerce operations and client services, Jeremy ensures that every merchant using Cahoot gets measurable results—whether they’re scaling from one warehouse to many or managing complex returns.
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