What Target’s Free 2-Day Shipping Means For Other Retailers
In this article
Target’s free shipping perk creates additional pressure on everyone to race to the common denominator — which is fast, free shipping.
It’s clearly a conversion driver for retailers and sets the longer term implication that fast, free shipping is going to be expected as the standard at all times and on all items. It’s surely becoming the norm and retailers have to be extremely efficient in order to be successful because of the high cost of shipping. All signs indicate this will be competitive holiday season.
Offer 1-day and 2-day shipping at ground rates or less.
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Written By:
Indy Pereira
Indy Pereira helps ecommerce brands optimize their shipping and fulfillment with Cahoot’s technology. With a background in both sales and people operations, she bridges customer needs with strategic solutions that drive growth. Indy works closely with merchants every day and brings real-world insight into what makes logistics efficient and scalable.
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