Many brands and sellers think that if a 3PL has three locations – one in the middle of the country and one on either coast – they’re automatically set up to offer nationwide fast shipping.
However, this oversimplifies a complex problem – the warehouse location mix can look very different depending on two things:
- Are you aiming to offer 2-day or 1-day delivery or both?
- For each of those speeds, what percentage of the US population are you trying to cover?
If you’re seeking to offer nationwide 2 day shipping, then your best bet might be to pick warehouses that are ‘reasonably close to everyone’, without having to be very close to a major population center – example locations include North Carolina, Ohio and Colorado.
These allow you to get every order to most ZIP codes in the country within 2 days.
On the other hand, if you’re aiming to cover a large proportion of the country with 1-day delivery, then your warehouse mix can look very different – in this case, you need lots of strategic locations, which are all located close to the major population centers (the Northeast, Southwest/ Texas, Southern California and the Chicago Midwest region) of the country. Candidate locations can include Southern California, Texas, Florida, New York and the Chicago Midwest region.
The need for such an extensive warehouse footprint is underscored by requirements of programs like Amazon Seller Fulfilled Prime. In its latest round of revisions to the program criteria, Amazon now expects 30% of pageviews on standard-sized items to promise 1 calendar day delivery. How does this translate to the number of warehouses needed?