In order to protect themselves, the first step for online retailers is collecting the basic facts about these ecommerce sellers: Who they are, what they’re doing and where they are operating. In short, brand manufacturers first need to figure out who the seller is and how to reach them.
Gone are the days when you could actually make money on shipping. Merchants are all too willing to move to a free shipping model without being aware of the entire cost of shipping a package. If you’re offering free shipping, it’s probably costing you 30 percent MORE than you think. If you talk to many companies that offer free shipping and ask, “How can you afford this?” Their answer: “I work the cost of shipping into the product.”