In order to protect themselves, the first step for online retailers is collecting the basic facts about these ecommerce sellers: Who they are, what they’re doing and where they are operating. In short, brand manufacturers first need to figure out who the seller is and how to reach them.
The Growing Threat from Sellers based in China and How to Combat it
With the economic liberalization under Deng Xiaoping, China unleashed its manufacturing prowess over the world. For years the sourcing for goods sold in the US has been dominated by suppliers and manufacturers from China. The supply chain generally involves a distributor from China, US based wholesaler and finally a retailer in the US.
