Amazon Gives Brands Power to Delete Counterfeit Listings

Amazon.com has launched Project Zero, a program that enables brands to designate counterfeit product listings on the e-tailer’s site for removal. Amazon is providing each product with a unique code that can be scanned to determine whether a product is authentic or counterfeit. The online retail giant launched a new anticounterfeiting program, called Project Zero, that it says would better protect brands from scammers by letting them designate listings for removal, rather than going through a cumbersome reporting process with Amazon.

The company has been testing it with roughly 15 brands for a few months, and will now start inviting selected additional companies to participate. Amazon said it wants all brand owners to join the program eventually but declined to specify a timeline.

As part of Project Zero, Amazon also is including a tool that generates a unique code for each product unit that the brand can print onto existing packaging or attach onto items using a sticker. The codes can then be scanned to ensure a product’s authenticity when it enters an Amazon warehouse.

In shifting some monitoring duties and authority to brands themselves, Amazon is taking an unusual step. Other tech companies use outside contractors to help monitor their platforms but don’t generally let users remove content. Amazon, for example, has required brand owners to report suspected counterfeits to an internal team that would investigate and decide whether or not to remove them.

Read the full article.

Share on facebook
Share on google
Share on twitter
Share on linkedin

Recent Blog Posts

How to Make Free Shipping Profitable: The Ultimate Guide

Free and fast shipping is the name of the game now. It is a must-have for any seller wanting to get ahead of the pack not only on Amazon but also on other platforms. While shipping may be free for the customer, you’re still paying for it and it’s creeping into your margins. Here at Cahoot, we have created THE ultimate guide to profitable free shipping. You’ll learn every known and proven way you can offer free shipping profitably.

Is Amazon Responsible for the Sales by Third-Party Sellers?

Technology platforms govern consumer experience in a huge way. Users simply come to the platform, search for what they want, and start using it. Behind this consumer behavior, is the implicit trust in the platform that its users will act in the best interest of other customers. Apple’s App Store, Amazon’s Marketplace and Mastercard’s payment services are some examples.

The Growing Threat from Sellers based in China and How to Combat it

With the economic liberalization under Deng Xiaoping, China unleashed its manufacturing prowess over the world. For years the sourcing for goods sold in the US has been dominated by suppliers and manufacturers from China. The supply chain generally involves a distributor from China, US based wholesaler and finally a retailer in the US.