Olsavsky said it would cost about $800 million, which will likely eat into Amazon’s bottom line in the coming quarters.
“We’re trying to take advantage of the fulfillment capacity and transportation capacity . . . that we have,” the CFO said.
As for a timeline, Amazon wouldn’t give too many specifics. “We expect to make steady programs quickly and through the year,” Olsavky said, but wouldn’t say whether it would be fully rolled out by the holidays.