How to Win in an Amazon Prime World

A 5% increase in customer retention can improve a company’s profitability by 75%, according to Bain research. Yet most retailers are more focused on acquisition and conversion than retention. Despite investing billions in this pursuit, ecommerce has created a “customer experience gap” for retailers unable to engage customers at key post-purchase moments. Brands are learning the hard way that lackluster engagement and an afterthought communication strategy is a guaranteed way to lose loyalty.

To address this important issue Pulse Commerce conducted mystery shopping at nearly 500 leading U.S. online merchants prior to the 2017 peak holiday shopping season. The result is a picture of true behavior rather than survey feedback, and benchmarking by product category for comparison to peers as well as to Amazon.

Download the full study here.

Offer 1-day and 2-day shipping at ground rates or less.

Share on facebook
Share on google
Share on twitter
Share on linkedin

Recent Blog Posts

Shopify vs Amazon: Top Brands Lose

Companies like L’Occitane have spent millions upon millions building their sterling brands in an attempt to win and retain loyal, long-term customers. Their webstores, powered

Last-Minute PPC Conversion Tips

Strategies from Advertising to Fulfillment View the On-Demand Webinar Getting the customer on your product page is only half the battle – without an up-to-date

Do NOT follow this link or you will be banned from the site!