Using Rithum to Optimize Multi-Channel Fulfillment and Dropshipping
In this article
9 minutes
- What Is Rithum?
- Rithum at a Glance
- Core Capabilities: Rithum Modules Explained
- Why Rithum Matters for Modern Commerce
- Use Case: A Dropshipping Brand Using Rithum
- Brands and Retailers Benefiting from Rithum
- Challenges to Be Aware Of
- How Rithum Compares to Other Platforms
- Where Cahoot Fits In
- Final Thoughts
- Frequently Asked Questions
Rithum isn’t just a rebrand, it’s a reinvention. Born from the merger of ChannelAdvisor, CommerceHub, and DSCO, Rithum is now one of the most powerful platforms for brands, retailers, and suppliers navigating the connected ecommerce world. According to Rithum’s CEO, the rebrand marks the beginning of a new era focused on innovation, growth, and supporting customers at every stage of their journey. With over $50 billion in GMV flowing through its pipelines annually, Rithum is quietly powering some of the world’s greatest brands, and making optimized consumer shopping journeys feel seamless.
If your ecommerce strategy includes multi-channel order fulfillment, dropshipping, and scalable growth, Rithum might be the platform you didn’t know you needed. Rithum supports businesses from the very beginning of their ecommerce journey, streamlining onboarding and initial setup to ensure a smooth start.
What Is Rithum?
Rithum is a multi-module platform focused on creating connected ecommerce experiences. It brings together marketing, commerce, delivery, and discovery into one scalable solution, helping brands and retailers operate more efficiently across marketplaces, DTC sites, retail media networks, and fulfillment channels. Rithum is designed to help launch, manage, and grow any type of ecommerce business, supporting the entire commerce operation from inventory management to multi-channel sales.
In other words, Rithum gives you the tools to grow sales, manage inventory, expand fulfillment, automate operations, and scale, all from a centralized command center. It’s built for the brands, retailers, and suppliers who want to stop juggling disconnected systems and finally integrate everything, supporting users every step of the way as they integrate their systems.
Rithum at a Glance
- Annual GMV: $50+ billion
- Order Volume: Over 400 million orders processed per year
- Products Listed: 2.4 billion+ SKUs across 420+ channels
- Customer Base: 40,000+ companies, including major global retailers and niche DTC brands
- Trusted by the industry’s leading retailers and brands: Rithum supports the growth and profitability of retailers and brands across the ecommerce ecosystem.
- Legacy: Combines the capabilities of ChannelAdvisor, CommerceHub, DSCO, Cadeera, and more
That’s not just a lot of scale, it’s a lot of trust. Rithum powers commerce infrastructure for companies ranging from Fortune 500 retailers to fast-growing ecommerce entrepreneurs. As the industry’s most trusted commerce platform, Rithum delivers comprehensive solutions for retailers and brands navigating today’s market challenges.
Core Capabilities: Rithum Modules Explained
Rithum’s strength lies in its modular architecture. Businesses can tap into one, two, or all four of the core modules depending on their needs. Rithum supports businesses at every step, whether they choose a single module or implement the full suite, ensuring a smooth progression through each stage of their journey.
1. Commerce Solutions
This is the backbone. Rithum enables sellers to list products across hundreds of marketplaces, websites, social platforms, and retail sites, streamlining data sync, inventory updates, and pricing strategies.
Whether it’s Amazon, Walmart, Target Plus, Zalando, or your own Shopify site, Rithum’s software lets you manage product listings from one place. You can push updates to every sales channel instantly and reduce the lag that costs time, money, and customers.
2. Marketing Solutions
Rithum helps brands drive performance across paid search, social ads, and retail media networks. Think: Google Shopping, Meta Ads, Instacart, Criteo, Roundel, CitrusAd, you name it.
You can create optimized campaigns directly inside Rithum’s platform and integrate with leading analytics tools to tie ad spend to order fulfillment and margin impact. This means tighter control over ROAS, and faster decisions on what’s working and what isn’t.
3. Delivery Solutions
Order fulfillment isn’t just about speed, it’s about flexibility. Rithum’s delivery solutions automate routing based on inventory availability, warehouse proximity, shipping method, and cost-efficiency. This includes direct-to-consumer fulfillment, third-party logistics (3PL), and dropshipping.
Even better, Rithum integrates with Amazon MCF (Multi-Channel Fulfillment), letting brands use Amazon’s fulfillment infrastructure for non-Amazon orders. This creates margin advantages without the overhead of managing your own warehouses (though it’s quite a bit more expensive than outsourcing to 3PLs).
4. Discovery Solutions
Using AI and behavioral data, Rithum identifies top-performing suppliers, curates catalogs for buyers, and matches brands with new retail partners. This is especially powerful for B2B marketplaces and dropship networks looking to expand their assortments strategically.
The goal? Help suppliers work smarter, not harder, and give buyers access to high-margin, in-demand products without wasting time.
Why Rithum Matters for Modern Commerce
Let’s face it: managing ecommerce operations across 10+ sales channels is chaos without a platform like Rithum. The industry’s top brands use Rithum to automate, integrate, and grow. Here’s how:
1. Unified Inventory Management
Forget spreadsheets. Rithum provides real-time inventory visibility across all your selling channels. This helps reduce stockouts, improve fill rates, and prevent costly overselling.
2. Streamlined Order Fulfillment
Orders from Amazon, Shopify, Walmart, and your DTC site all route through a single order management system. Rithum auto-selects the best fulfillment method, be it internal warehouse, dropship partner, or Amazon MCF.
3. Data-Driven Marketing
Tie your product data to your ad performance. Rithum’s platform ensures that your marketing campaigns reflect inventory levels, promotions, seasonal trends, and shipping timelines.
4. Optimized Margins at Scale
One of the most underrated advantages of using Rithum is margin optimization. By automating fulfillment and identifying cost-saving delivery solutions, you increase profit per unit while maintaining fast delivery speeds.
5. Powerful Integrations
Rithum offers prebuilt connections with all major ecommerce platforms, marketplaces, and ERPs. Whether you’re using NetSuite, BigCommerce, Adobe Commerce, or Salesforce Commerce Cloud, Rithum plays nicely in the sandbox.
Use Case: A Dropshipping Brand Using Rithum
Let’s walk through a simplified scenario:
1. A brand lists 10,000 SKUs using Rithum’s commerce solution.
2. Rithum syndicates those listings to Amazon, Walmart, and a DTC site.
3. Inventory levels sync across platforms in real-time.
4. Orders start coming in from all channels.
5. Rithum routes the orders to a mix of 3PL warehouses and dropship suppliers based on margin and speed.
6. The marketing team uses Rithum’s tools to launch ad campaigns based on best-sellers and restock timelines.
7. The operations team reviews delivery metrics and margin performance using Rithum’s dashboard.
8. The brand expands to a European marketplace, using Rithum’s localization features and supplier discovery module.
Rithum enables brands, retailers, and suppliers to work together seamlessly throughout the dropshipping process, ensuring efficient collaboration and smooth order fulfillment.
From listing to delivery, everything flows through one platform, Rithum, acting as the heartbeat of your dropshipping operation and keeping every part running smoothly.
Brands and Retailers Benefiting from Rithum
Retailers like Belk used Rithum to onboard over 500,000 SKUs in under 90 days, resulting in a 36% YoY increase in GMV. Similarly, brands like Superdry and Marks & Spencer have leaned on Rithum’s marketing automation and fulfillment capabilities to grow international sales and reduce channel friction.
For smaller companies, the appeal is just as strong. Rithum lets lean ecommerce teams punch above their weight, automating order fulfillment, syncing inventory, and scaling ad campaigns without adding headcount.
Challenges to Be Aware Of
No platform is perfect. Here are a few potential drawbacks:
- Complex Onboarding: Rithum’s capabilities are powerful, but not plug-and-play. Implementation often requires a dedicated team or integration partner.
- Cost Structure: After the ChannelAdvisor/CommerceHub merger, some users reported pricing increases of 4–7x. Smaller businesses may need to weigh the ROI carefully.
- Support Transition: With consolidation comes some turbulence. Support quality can vary depending on your plan, region, and internal rep.
Still, these challenges are manageable if you’re serious about long-term scale.
How Rithum Compares to Other Platforms
Platform
|
Strengths
|
Weaknesses
|
---|---|---|
Rithum
|
Unified commerce, delivery, marketing
|
Complex onboarding, premium cost
|
Zentail
|
Easy setup, automation
|
Fewer marketplaces supported
|
Feedonomics
|
Robust product feed optimization
|
Limited fulfillment capabilities
|
Skubana
|
Inventory automation
|
Light on marketing tools
|
Cahoot
|
Fastest fulfillment via P2P network, most profitable reverse logistics
|
Primarily focused on shipping/logistics
|
Rithum is ideal for businesses seeking an end-to-end platform that supports everything from product discovery to last-mile delivery, especially if those businesses operate across multiple sales channels and want to optimize every piece of the puzzle.
To see how Rithum can help your business, schedule a demo to view the platform in action and learn more about its features and benefits.
Where Cahoot Fits In
For ecommerce sellers using Rithum but seeking faster, more cost-efficient fulfillment, Cahoot can be a perfect complement. While Rithum automates order routing and marketplace connections, Cahoot offers peer-to-peer fulfillment with 1-day ground delivery coverage across the U.S., at rates that beat most traditional 3PLs.
By integrating Cahoot into the Rithum workflow, brands can unlock smarter delivery solutions that drive higher margins and better customer experiences.
Final Thoughts
Rithum is more than just a new name; it’s a new rhythm for ecommerce. By merging legacy giants like ChannelAdvisor and CommerceHub, the Rithum platform is enabling connected ecommerce experiences at scale. With modules for commerce, marketing, delivery, and supplier discovery, it empowers brands, retailers, and suppliers to build lasting commerce businesses. Rithum also offers valuable resources to support teams and foster community within the ecommerce ecosystem.
It’s not for the faint of heart. Implementation takes planning. Costs can add up. But for ecommerce teams aiming to automate, scale, and integrate across channels, Rithum delivers.
Whether you’re launching a DTC brand, scaling a supplier network, or operating as one of the world’s greatest brands, Rithum helps create the infrastructure needed to move at speed, sell with confidence, and thrive in a fragmented retail world. Users love the seamless experience and impressive results they achieve with Rithum.
Frequently Asked Questions
What is Rithum, and what companies is it built from?
Rithum is a connected ecommerce platform formed by merging ChannelAdvisor, CommerceHub, DSCO, and other technology providers. It supports global brands, retailers, and suppliers.
How does Rithum improve order fulfillment and delivery solutions?
Rithum automates order routing across warehouses, dropship suppliers, and Amazon MCF, helping companies optimize shipping speed, cost, and customer satisfaction.
Which types of businesses should use Rithum?
Rithum is best suited for ecommerce brands, retailers, and suppliers managing sales across multiple marketplaces who need scalable software for fulfillment, marketing, and inventory.
Does Rithum offer tools for marketing and retail media?
Yes, Rithum’s marketing solutions connect directly to platforms like Google, Meta, Instacart, and retail media networks, helping businesses drive optimized consumer shopping journeys.
How does Rithum help brands expand globally?
Rithum’s commerce and discovery modules allow brands to manage listings across 420+ channels, onboard new suppliers, and localize product data to grow into new markets efficiently.

Turn Returns Into New Revenue

Faire: The Wholesale Marketplace Fueling B2B Retailers & Brands
In this article
9 minutes
- What Is Faire Marketplace?
- How Faire Works
- Why the Faire Marketplace Is Winning
- Inside the Faire Ecosystem
- Key Features That Power Faire Wholesale
- The Community Angle: Supporting Local Retailers
- How Faire Marketplace Stacks Up
- Challenges and Considerations
- Final Thoughts: A Smarter Way to Wholesale
- Frequently Asked Questions
If there’s one name shaking up the wholesale business right now, it’s Faire. This isn’t some old-school marketplace packed with overstock. Faire is modern, data-driven, and unapologetically pro-small business. The Faire marketplace connects brands with independent retailers, helps makers build loyal customer bases, and gives local retailers access to thousands of unique products at competitive wholesale prices, all without the traditional friction of trade shows, cold emails, or minimums that break the bank. The advantage for retailers and brands includes features like free returns, net payment terms, and exclusive access through membership programs, supporting small business success.
In short: Faire works because it flips the entire wholesale model on its head.
What Is Faire Marketplace?
At its core, Faire is an online wholesale marketplace built to help small businesses thrive. Retailers, particularly brick-and-mortar stores and local boutiques, use the platform to shop from hundreds of thousands of brands across the globe. These brands, in turn, use Faire to connect with eligible retailers in the U.S., Canada, Europe, and beyond, listing their products and managing everything from inventory to payment processing all in one place. Faire helps connect brands with local retailers through technology, building a community, and fostering relationships. The Faire site serves as the central hub for these transactions, and the website is the main online presence for wholesale activities.
Based in San Francisco, Faire was founded in 2017 with a bold mission: to level the playing field for local retailers and help independent brands find new audiences. Today, Faire wholesale is available in over 100 countries and supports a vibrant, rapidly growing ecosystem of retailers, makers, manufacturers, companies such as DTC brands and distributors, and wholesale suppliers. Faire connects brands and retailers around the world, creating a global community of buyers and sellers. The platform is also dedicated to supporting entrepreneurs and empowering small business owners with tools and market access.
How Faire Works
The platform operates like a matchmaking service between retailers and brands. Sellers create product listings, upload inventory, and set their wholesale prices. Retailers browse through categories ranging from home décor to beauty to food and drink, and place opening orders often backed by net 60 payment terms and free returns. Upon sign-up, retailers may be given a certain amount of credit or spending allowance, and after verification, may access additional credit limits. To access net payment terms, retailers need to verify their eligibility by linking their bank, point-of-sale, or accounting systems.
Here’s what happens behind the scenes:
- Product discovery is powered by machine learning, personalizing suggestions for each retailer based on store size, prior purchases, region, and even customer reviews.
- Opening orders often come with low minimums or free returns, removing the risk of testing new inventory.
- Payment processing is handled seamlessly, with sellers getting paid up front and retailers enjoying flexible terms. Retailers can pay using various methods, including credit cards, PayPal, Apple Pay, and benefit from net 60 or pay later options.
- Commission fees vary. Faire charges 15% on new retailer orders + $10, while Direct Orders (from returning buyers) are commission-free. A sale triggers payment and commission fees for the platform.
- Analytics tools help brands manage performance and optimize their listings, marketing campaigns, and reorder rates, providing actionable insights to both brands and retailers.
For retailers or brands considering alternatives to traditional fulfillment models, leveraging an order fulfillment network can maximize profits and efficiency.
Why the Faire Marketplace Is Winning
So, what’s different about Faire compared to traditional wholesale platforms or in-person markets? It’s the blend of tech, transparency, and trust.
First, brands retain control. Sellers manage pricing, inventory, fulfillment, and advertising through a clean, intuitive dashboard. With full visibility into order data, account trends, and customer reviews, they can fine-tune their approach like any modern ecommerce business.
Second, retailers get access to premium goods at wholesale prices without committing to large order volumes. That opens doors for thousands of local stores who previously couldn’t meet MOQs or navigate import logistics.
Third, Faire supports growth on both sides. Through powerful tools like email marketing, Facebook ad integrations, inventory syncing, and sales analytics, brands can grow their business while building meaningful relationships with independent retailers. Everyone wins. Faire helps brands reach more customers and grow their sales.
Inside the Faire Ecosystem
The numbers don’t lie:
- Over 100,000 brands now sell on Faire.
- Retailers have placed millions of orders from across Europe, Canada, and the U.S.
- In the UK alone, local retailers were offered 50% off first-time purchases and free delivery for eligible categories.
- Faire has raised over $1.29 billion in funding, giving it the backing to expand into more local communities and continue supporting small business growth.
And yes, Faire is one of Shopify‘s chosen partners, with a tight integration that helps Shopify sellers expand to wholesale with minimal friction.
Key Features That Power Faire Wholesale
Let’s break it down. These are the platform’s most compelling features for sellers and retailers:
1. Curated Product Listings by Category
Sellers categorize their items by vertical: apparel, wellness, home goods, kids, pets, and more. Retailers can filter by category, price, product type, margin, brand story, and more. The marketplace interface is designed to feel more like shopping a boutique than digging through bulk inventory.
2. Free Returns on Opening Orders
Risk is the biggest barrier for new buyers. Faire’s solution? Let retailers opt for free returns on opening orders, which removes the fear of testing unfamiliar brands. This is one of Faire’s most powerful conversion drivers and a huge incentive for local stores to experiment.
3. Real-Time Inventory and Order Management Tools
Brands can sync inventory with their own ecommerce store, receive alerts when stock is low, and auto-approve reorders from trusted accounts. Retailers benefit from instant updates on order status and fulfillment timelines.
4. Global Expansion with Localized Support
Sellers can target specific geographies like Canada or Europe with localized pricing, translations, and customer support. The platform handles currency conversions, tax calculations, and security. Faire’s San Francisco headquarters has expanded to offices in London, Amsterdam, and São Paulo.
5. Advertising and Marketing Tools
Using Faire’s built-in marketing suite, brands can create campaigns, retarget past buyers, and generate traffic from Facebook or Instagram directly from their dashboard. They can also opt into Faire’s promotional campaigns during key retail periods.
6. Direct Orders with No Commission Fees
Want to avoid platform commissions? Brands can invite existing wholesale buyers to their Faire storefront via a direct link, which lets both sides skip commission fees and still access Faire’s tools, tracking, and payment systems.
The Community Angle: Supporting Local Retailers
Faire isn’t just about wholesale, it’s about restoring the vibrancy of local shopping. By giving neighborhood retailers a chance to compete with big-box stores and letting consumers discover products that aren’t on Amazon or Walmart shelves, Faire helps communities thrive.
Independent retailers using the platform have reported higher margins, better product discovery, and faster turnaround than legacy wholesale options. From rural shopkeepers in Texas to boutique owners in Toronto, these small businesses now have global access without sacrificing their local flavor.
How Faire Marketplace Stacks Up
Feature
|
Faire Marketplace
|
Traditional Wholesale
|
---|---|---|
Free Returns
|
Yes (on opening orders)
|
Rare
|
Commission-Free Sales
|
Yes (via Direct Orders)
|
No
|
Built-in Analytics Tools
|
Yes
|
No
|
Global Retailer Access
|
100+ countries
|
Limited
|
Low Order Minimums
|
Yes
|
Usually high
|
Facebook Ad Integration
|
Yes
|
No
|
Payment Processing
|
Automated, flexible payout options
|
Manual or delayed
|
Challenges and Considerations
It’s not all sunshine and margins. Sellers must:
- Optimize listings and metadata to rise above hundreds of thousands of other brands.
- Adapt to algorithm changes that affect visibility and conversion rates.
- Accept that commission fees and advertising costs, while lower than trade shows, still add up over time.
Still, the advantages: speed to market, flexibility, insight, and buyer reach, are massive. Faire offers a variety of services to enhance user experience, from support to marketing tools. Users can review their privacy or cookie settings at any time and manage preferences by visiting the appropriate settings pages.
Final Thoughts: A Smarter Way to Wholesale
Whether you’re a U.S. candle maker, a Canadian ceramicist, or a European skincare brand, Faire helps create a smarter wholesale business. And if you’re a retailer? This is the platform that finally gives small stores the tools to compete. Makers and retailers can join the Faire marketplace by signing up and completing the onboarding process.
By combining product discovery, inventory control, analytics tools, payment processing, marketing campaigns, and customer relationship features into one elegant interface, Faire Wholesale has redefined the future of retail and made the playing field just a little more fair. Brands are encouraged to explore both selling on Faire Marketplace and their own wholesale store to maximize reach and sales opportunities, considering the benefits and limitations of each selling channel.
Frequently Asked Questions
What is the Faire marketplace, and how does it work?
The Faire marketplace is an online wholesale platform that connects independent retailers with brands and makers, offering access to curated products at wholesale prices.
Who can sell on Faire, and what are the commission fees?
Brands and manufacturers can sell on Faire. The platform charges a 15% commission on new retailer orders and $10 per opening order, but returning buyer orders are commission-free via direct links.
Are there minimum order quantities for retailers on Faire?
Faire allows flexible opening orders, often with low or no minimums. Retailers can try new products with reduced risk, and most first orders come with free returns.
What kind of products and categories are available on Faire?
Faire offers hundreds of thousands of product listings across categories like home décor, beauty, wellness, fashion, food and beverage, and more; ideal for boutique-style shops.
Can international retailers use Faire wholesale?
Yes, Faire supports retailers in over 100 countries including Canada and Europe, with localized currency, shipping, and payment processing.

Turn Returns Into New Revenue
