Multi-Channel Fulfillment is simple – sellers store their inventory with Amazon, and Amazon fulfills their orders.
First, sellers connect their ecommerce channels to Amazon to establish an order feed. Amazon MCF is somewhat limited in the integrations that it provides – it works with prominent ecommerce platforms like Shopify, BigCommerce, and WooCommerce, but it doesn’t support sales from marketplaces like Walmart, eBay, and Etsy.
Next, sellers send their inventory to Amazon (if they haven’t already). What seems like a simple step is actually filled with challenges, as Amazon is continually changing the rules for FBA inventory limits and making it harder for sellers to place all the inventory they’d like in the system.
Then, as orders flow in, Amazon will pick, pack, and ship the order to the customer. For MCF, Amazon’s legendary fulfillment speed is a little less legendary – they prioritize FBA volume first, so MCF is noticeably slower and has worse metrics.