You’ve probably heard this one before, but it bears repeating – you should always have A/B tests running to optimize your pages.
Amazon itself, one of the most successful companies in the world, was built on A/B testing. They continually tweak copy, images, image placement, and more on their site to hone their ability to turn eyeballs into sales, and you should too.
Amazon provides simple yet powerful tools for A/B testing that take out all of the guesswork. If you’re new to A/B testing, we recommend that you start with titles, which is a simple way to get used to the concept. From there, you can go crazy – expand to A+ pages, change images, photo products from different angles, change descriptions, and more. The possibilities to improve your growth and profitability are endless.