You know the trend by now – Amazon’s competitors are the next big eCommerce market opportunity. You’re putting your products on Walmart, Ebay, Etsy, Google Shopping, and more. You know how to grow on Amazon, so you can just run the same playbook, right?
Not quite – while some things will never change (like customer demand for fast and free shipping), each marketplace has its own unique customer base and tools that can make-or-break sellers.
On top of that, more marketplaces means more operational complexity. You’re scrambling to keep on top of fulfilling orders for multiple marketplaces, and carrier delays, surcharges, and inventory limits will add to the challenge.
How can a seller manage multi-channel fulfillment complexity to capture the huge returns promised by multiple marketplaces? Read on for expert advice from GeekSeller and Cahoot to make sure that you’re maximizing your sales across marketplaces and keeping your fulfillment efficient in the background. First, we’ll explore how to increase eCommerce sales across marketplaces. Then, we’ll provide insights into how fulfillment for those marketplaces is changing and becoming more challenging this holiday season. Finally, we’ll give actionable tips on how to manage those fulfillment challenges.