Amazon to Cut Smaller Wholesale 1P Suppliers
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Two months ago, Amazon.com Inc. halted orders from thousands of suppliers with no explanation. Panic ensued — until the orders quietly resumed weeks later, with Amazon suggesting the pause was part of a campaign to weed out counterfeit products. Suppliers breathed a sigh of relief.
Now a larger, more permanent purge is coming that will upend the relationship between the world’s largest online retailer and many of its long-time vendors. Generally speaking, vendors selling less than $10 million in products each year on the site will no longer get wholesale orders from Amazon in the next few months, although that will vary by category, said the people, who requested anonymity to speak about an internal matter. Amazon’s aim is to cut costs and focus wholesale purchasing on major brands like Procter & Gamble, Sony and Lego, the people said. That will ensure the company has adequate supplies of must-have merchandise and help it compete with the likes of Walmart, Target and Best Buy.
The mom-and-pops that have long relied on Amazon for a steady stream of orders will have to learn a new way of doing business on the web store as a 3P seller. Rather than selling in bulk directly to Amazon as a 1P seller, they’ll need to win sales one shopper at a time. It’s one of the biggest shifts in Amazon’s e-commerce strategy since it opened the site to independent sellers almost 20 years ago. While the plan could be changed or cancelled, it’s currently moving forward, the people said.

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Google Moves into Amazon Marketplace’s Turf
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Google is positioning itself as a direct Amazon Marketplace competitor with a revamped e-commerce offering. Shoppers will have a personalized homepage on the existing Google Shopping tab, where they can filter results based on features and brands, read reviews, and watch videos about products.
For example, if a shopper is looking for headphones, they can filter for wireless and a preferred brand.
The blue shopping cart on the item shows shoppers they can seamlessly purchase what they want with returns and customer support, backed by a Google guarantee. This new shopping experience will merge select features of the Google Express e-commerce service with the Google Shopping online product search and price comparison platform.

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Amazon Wants to Help Its Employees Quit and Start Delivery Businesses
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Amazon announced that it wants to help its employees quit — so they can start their own delivery businesses. Tthe e-commerce giant said that it’s expanding its Delivery Service Partner program to include an incentive for current Amazon workers
The program promises up to $10,000 in startup costs for employees who partake in the program. Amazon is also throwing in the equivalent of three months of an employee’s most recent salary to help soon-to-be entrepreneurs get their fleet of delivery cars off the ground.
The program is Amazon’s solution to its last-mile delivery problem where the company is trying to compete with legacy players like UPS and FedEx.

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5 Tips to Track Down Unauthorized 3P Sellers
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In the era of online reviews and SEO, the impact of unauthorized ecommerce sellers ranges from lost revenue to damaged relationships with authorized sellers to questionable brand integrity. If you want to protect the integrity of your brand, unauthorized third-party sellers should be a big deal.
In order to protect themselves, the first step for online retailers is collecting the basic facts about these ecommerce sellers: Who they are, what they’re doing and where they are operating. In short, brand manufacturers first need to figure out who the seller is and how to reach them.

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Amazon Gives Brands Power to Delete Counterfeit Listings
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Amazon.com has launched Project Zero, a program that enables brands to designate counterfeit product listings on the e-tailer’s site for removal. Amazon is providing each product with a unique code that can be scanned to determine whether a product is authentic or counterfeit. The online retail giant launched a new anticounterfeiting program, called Project Zero, that it says would better protect brands from scammers by letting them designate listings for removal, rather than going through a cumbersome reporting process with Amazon.
The company has been testing it with roughly 15 brands for a few months, and will now start inviting selected additional companies to participate. Amazon said it wants all brand owners to join the program eventually but declined to specify a timeline.
As part of Project Zero, Amazon also is including a tool that generates a unique code for each product unit that the brand can print onto existing packaging or attach onto items using a sticker. The codes can then be scanned to ensure a product’s authenticity when it enters an Amazon warehouse.
In shifting some monitoring duties and authority to brands themselves, Amazon is taking an unusual step. Other tech companies use outside contractors to help monitor their platforms but don’t generally let users remove content. Amazon, for example, has required brand owners to report suspected counterfeits to an internal team that would investigate and decide whether or not to remove them.

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What does the future hold for Amazon sellers?
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This is the million dollar question. Actually, it is a multi-million dollar question, as thousands of people have staked a claim in the success of Amazon’s seller marketplace, and many more are eyeing the potential of selling on Amazon and ready to make a move.
The goal was simply to get a better understanding of what an Amazon seller looked like: simple demographics like age, gender, location, but also at a deeper level, what factors helped the top sellers succeed?
Getting Started is Key!
The hardest part is getting started: finding a product idea, maintaining momentum, and ultimately getting it live on Amazon. If you can do that well, you have set yourself up for success. That is the exact path that every one of these successful sellers we surveyed took.

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Both USPS and Amazon Experience Data Security Glitches
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In the midst of the kickoff to the busiest shopping season of the year, news emerged that both the U.S. Postal Service and Amazon experienced data glitches that exposed customer information.
The USPS may have exposed the personal data of more than 60 million customers via a security hole, including access to information on when checks and other critical documents were set to arrive. Amazon meanwhile told an unknown number of customers their names and email addresses were exposed due to a technical error on its ecommerce site.

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USPS Price Hikes on Jan. 27 to Cost Amazon More than $1 Billion
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Amazon.com Inc.’s retail operating income could take a 5% hit from shipping cost inflation if the U.S. Postal Service’s proposed price hikes go into effect, according to calculations by Barclays analysts. The proposed uptick in shipping and mailing fees at the U.S. Postal Service could cost Amazon more than $1 billion in 2019, according to Credit Suisse, which cut its near-term estimates for operating profit on the e-commerce behemoth.
“As we roll forward the sensitivity analysis to 2019, we arrive at a potential incremental Shipping Expense range of $400 million to $1.1 billion range with the assumption that 40 percent to 50 percent of U.S. packages are shipped via the Postal Service,” analyst Stephen Ju wrote Monday. “Our math …suggests Amazon will have 5% lower retail operating income from this shipping cost inflation, if we assume there are no offsetting factors,” Barclays said. The changes would go into effect on Jan. 27, 2019.
“Specifically, the USPS shipping rates for small and medium boxes, typically used by e-commerce companies, are proposed to be increased by 10% and 5% respectively,” Barclays analysts led by Ross Sandler wrote. “[T]he price increases for packages suggested by USPS this year are higher than in prior years.”

“If other Amazon shipping partners like UPS, FedEx, On-Trac, etc. raise their prices, which has happened in the past (but we are currently not factoring in), every 5% hike for last mile would weigh down operating income by an additional 3%, all else constant,” the note said.
President Trump said the USPS is Amazon’s “delivery boy” in a tweet earlier this year, and blamed the e-commerce giant for its billion-dollar-plus losses in the second fiscal quarter. However, the USPS said it’s actually government policy that’s hurting the group’s finances. The USPS said “legislative and regulatory changes” would be necessary for financial stability.
“To be clear, our current estimates already factor in [a] shipping cost increase by a modest level, consistent with prior years,” Barclays said. “However, the steeper increase proposed for 2019 could weigh further on Amazon’s FY19 profitability.”
Barclays forecast that Amazon shares could take a hit after third-quarter earnings if they are in line with guidance and forecast below expectations. And in the fourth-quarter, the $15 minimum wage hike will add about $310 million to expenses.
Amazon will already see declines due to the $15 minimum wage hike, analysts say. Barclays analysts think the minimum wage hike is just one of a few coming initiatives that could impact operating margin expansion.

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Free Shipping Becomes a Blessing and Curse at Amazon and Target
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Amazon.com Inc. and Target Corp. have opened the floodgates on free shipping. Web orders with the free service have increased 13% in 2018. Offer can boosts sales but wreaks havoc with profit margins.
Recent moves by the two retailers to eliminate minimum-purchase amounts for free shipping have boosted the share of online orders that get delivered gratis, according to data from retail analytics company DynamicAction. Orders with the free service included have risen 13 percent so far this year through Nov. 16, including an 18 percent spike in the week that began Nov. 5., when Amazon unveiled its offer.
Free Falling
Amazon and Target have eliminated shipping fees for online holiday orders

“Free shipping is the new normal,” DynamicAction’s Chief Marketing Officer Sarah Engel said.
While free shipping can entice customers to buy, it can wreak havoc with retailers’ profit margins, which are typically razor-thin already during the holiday quarter due to rampant discounts and increased marketing costs. Web orders that included some sort of promotion since the end of October have risen 13 percent from the same period last year, DynamicAction found. It also doesn’t help that transportation costs were already soaring this year due to a shortage of truckers.
Target is offering two-day free shipping from Nov. 1 through Dec. 22 on hundreds of thousands of items with no minimum purchase, while Amazon said on Nov. 5 that shoppers without Prime memberships need not buy at least $25 to earn free regular shipping, which typically takes five to eight business days.
Walmart Inc. has thus far declined to match the offers, sticking with its $35 minimum purchase requirement. The world’s largest retailer has suffered from narrowing gross profit margins in recent quarters, even as its online sales have grown.
E-commerce sales overall will jump 17 percent this holiday season, according to data tracker EMarketer, and account for about 12 cents of every holiday dollar spent. Amazon garners just under half of all online sales in the U.S., EMarketer said.
This article was written and published at Bloomberg by Matthew Boyle

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How to Win in an Amazon Prime World
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A 5% increase in customer retention can improve a company’s profitability by 75%, according to Bain research. Yet most retailers are more focused on acquisition and conversion than retention. Despite investing billions in this pursuit, ecommerce has created a “customer experience gap” for retailers unable to engage customers at key post-purchase moments. Brands are learning the hard way that lackluster engagement and an afterthought communication strategy is a guaranteed way to lose loyalty.
To address this important issue Pulse Commerce conducted mystery shopping at nearly 500 leading U.S. online merchants prior to the 2017 peak holiday shopping season. The result is a picture of true behavior rather than survey feedback, and benchmarking by product category for comparison to peers as well as to Amazon.

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