Flexport’s $5,000 Monthly Minimum: What It Really Means and How to Respond

In this article

6 minutes

Join 26,741 eCommerce Leaders Today

Flexport’s shock move to a $5,000 monthly minimum fee has me, and a lot of ecommerce folks, doing double takes. When a fulfillment partner suddenly wants five grand a month just to play ball, you know something big is up. Is it a cash grab, a pivot to enterprise clients, or a bit of both? All I know is it’s making small and mid-sized sellers very nervous, right on the cusp of peak season. Let’s connect the dots on why the change is happening, who’s affected, and how to make a smart, low-risk pivot if it’s time to move.

What Changed (And Why Timing Matters)

Flexport previously introduced a lower monthly minimum ($500 that went into effect in July 2025); now the new floor is $5,000 per month starting in 2026. The practical effect: if total eligible fulfillment charges don’t hit $5K in a given month, the account pays the difference. For high-volume programs, this is noise. For long-tail or seasonal brands, it’s a budget line item that can overshadow margins, particularly in shoulder months before and after peak.

The timing matters. Q4 is when nobody wants to switch warehouses, yet Q1 is when many realize they can’t carry a $5K retainer through softer months. The risk isn’t just cost, it’s opportunity cost: funds tied up in minimums aren’t available for ad spend, inventory buys, or conversion optimization that actually drives growth.

Slash Your Fulfillment Costs by Up to 30%

Cut shipping expenses by 30% and boost profit with Cahoot's AI-optimized fulfillment services and modern tech —no overheads and no humans required!

I'm Interested in Saving Time and Money

Who’s Most Affected

This policy naturally favors enterprise and upper mid-market sellers with steady, diversified volume. Brands below that line face three predictable issues:

  1. Spend variability. Even healthy DTC brands can dip below thresholds off-peak. Paying to “top up” an invoice for unused capacity is hard to justify.
  2. Single-channel exposure. If most orders ride one channel (e.g., pure DTC), any seasonal dip increases the odds of missing the minimum.
  3. Complexity premiums. Niche products (oversize, hazmat, kitting) can already carry handling premiums; layering a high monthly minimum increases effective cost per order further.

In short: if your monthly spend frequently sits under $5K, the policy isn’t just a price, it’s a filter. Flexport is concentrating resources on larger programs that keep buildings and teams fully utilized.

Why Flexport Would Make This Move (The Business Logic)

Running a national fulfillment network is capital-intensive. Labor volatility, real estate costs, inventory carrying friction, and parcel rate dynamics put pressure on contribution margins. High minimums guarantee a revenue floor, simplify capacity planning, and prioritize “dense” accounts with smoother demand curves. There’s also a quality-of-service argument: fewer small accounts can mean more focus per large account, which can raise service consistency metrics that enterprises care about.

Zooming out, this aligns with a broader industry trend: many logistics providers are rationalizing their account portfolios, fewer logos, deeper relationships, tighter SLAs, better unit economics. It’s not inherently anti-small-business; it’s a statement about fit.

The Part Nobody Says Out Loud: Indecision Is The Most Expensive Option

Brands often wait until fees hit the P&L to explore alternatives. That delay compresses transition timelines and raises migration risk during high-velocity periods. A better approach is a two-lane plan:

  • Lane A: Renegotiate or right-size with your current provider (if your growth path will soon exceed $5K consistently).
  • Lane B: Stage a low-risk migration path now (parallel onboarding, dark launch, and ramp) so you’re not forced into a rushed move when an invoice surprises you.

Treat this as optionality engineering. You’re buying a real option to change providers without disrupting peak.

Looking for a New 3PL? Start with this Free RFP Template

Cut weeks off your selection process. Avoid pitfalls. Get the only 3PL RFP checklist built for ecommerce brands, absolutely free.

Get My Free 3PL RFP

How To Decide: A Quick Financial Model That Actually Helps

Skip generic “compare pick/pack fees” spreadsheets. Build a simple model around the effective cost per shipped order across months:

  • Inputs: projected monthly order count, average lines per order, weight/zone mix, storage needs, returns rate, value-added services (kitting, FBA prep, labeling), and expected surge weeks.
  • Add provider terms: minimums (if any), onboarding fees, per-SKU fees, project work, storage tiers, and long-term storage thresholds.
  • Output: blended cost per order by month, then a rolling 12-month view.

If the curve spikes in low months because of a high minimum, you have a structural mismatch. If a prospective partner shows a smoother curve, even if some unit rates are higher, that stability is often worth more than chasing the lowest headline fee.

What To Look For In A Modern Fulfillment Partner (A Practical Checklist)

Use this as your RFP backbone and internal scorecard:

  • Network fit: Facilities where your customers are. Can they reach 95%+ of orders in 2 days with sane parcel spend?
  • Peak playbook: Documented surge staffing, cutoffs, capacity reservations, blackout dates, and comms cadence. Ask for their last peak postmortem.
  • Omnichannel readiness: Shopify/Commerce (Formerly BigCommerce) + marketplaces (Amazon, Walmart, Target, TikTok Shop), retail EDI, wholesale/B2B, and basic FBA prep capability.
  • Returns & exchanges: Prepaid flows, disposition rules, refurbishment, grading photos, automated refunds/credit rules.
  • SLA clarity: Receiving, pick/pack cutoffs, same-day rate, weekend ops, accuracy guarantees, and what credits actually apply if they miss.
  • Billing transparency: Line-item detail and self-serve reporting so finance isn’t decoding mystery charges at month’s end.
  • Data & visibility: Order status, inventory aging, serial/lot support, backorder handling, and webhooks for your downstream systems.
  • Integration effort: Native connectors and implementation timeline. Weeks, not months, is realistic for most DTC stacks if the provider is organized.
  • Change management: Dedicated onboarding PM, sample test plan, SKU audit, packaging standards, and go-live rollback plan.
  • Cultural fit: How they escalate issues, how often they proactively communicate, and whether leadership shows up when it counts.

Light Cahoot note: Cahoot operates a collaborative network model focused on fast, affordable DTC fulfillment and omnichannel support. Sellers we work with often care most about nationwide 2-day coverage, reliable peak performance, transparent billing, and a straightforward and quick onboarding path. If you’re evaluating options, those are useful criteria, regardless of which partner you pick.

Scaling Made Easy: Calis Books’ Fulfillment Journey

Learn how Calis Books expanded nationwide, reduced errors, grew sales while cutting headcount, and saved BIG with Cahoot

See Scale Journey

Migration Without The Mayhem (A Realistic 30/60/90)

Days 0–30: Plan

  • Freeze the SKU list (rationalize variants, confirm barcodes, set carton & case specs).
  • Export the order/inventory history you need for demand planning and slotting.
  • Lock packaging standards (mailers vs. cartons, dunnage, sustainability requirements).
  • Schedule sandbox connections and a sample order test plan.

Days 31–60: Parallelize

  • Ship seed inventory to 1–2 nodes; run dark orders (live picks that don’t ship) to test SLAs and WMS events.
  • Turn on 5–10% of live traffic for a clearly labeled subset (e.g., West Coast orders <3 lbs).
  • Run daily scorecards: receiving time, pick accuracy, scan compliance, carrier performance, support responsiveness.

Days 61–90: Ramp

  • Shift 50–80% of traffic. Keep some volume with the legacy provider as a safety valve through the first cycle of returns.
  • Migrate remaining nodes/regions.
  • Conduct a post-go-live review and lock Q4 surge capacity in writing (dates, volumes, incentives).

This staggered approach lowers risk and gives you real performance data before you bet the brand on a new setup.

The Bigger Strategic Takeaway

Flexport’s $5,000 minimum isn’t an indictment of small brands; it’s a portfolio strategy decision. For many sellers, it’s the nudge to step back and ask: Is my fulfillment model aligned with how my business actually grows? If you’re subsidizing unused capacity to hit a line on an invoice, it’s a mismatch. If you’re locked into a footprint that doesn’t match your demand map, it’s a mismatch. You get the idea.

Use this moment to build a fulfillment stack that earns its keep every month, transparent, resilient, scalable, and tied to outcomes you can measure: faster delivery, higher conversion, lower WISMO, fewer cancellations, better post-purchase NPS, and cleaner financials. If Flexport’s new structure fits that vision for you, great. If not, now you’ve got a plan to move, thoughtfully, not frantically.

Bottom Line

This policy sets a high bar. Some brands clear it; many won’t. What matters is not reacting with frustration but responding with structure: model the costs honestly, pressure-test alternatives, and stage a migration path that protects Q4 while setting you up for a steadier 2026. The logistics market is big. There’s room to find the right fit, and to make fulfillment a strategic advantage, not a fixed cost you have to explain every month.

Frequently Asked Questions

Why did Flexport raise its monthly minimum fee to $5,000? 

Flexport has not publicly detailed the exact reasoning, but industry watchers speculate the move aligns with a strategic shift toward larger, higher-volume clients that can meet the new threshold consistently. It may also be aimed at improving profitability and operational efficiency as fulfillment costs rise. 

Who will be most affected by the $5,000 minimum fee?

Small and mid-sized ecommerce brands that don’t generate enough volume to justify the new fee will feel the most impact. Many of these sellers will now explore alternative fulfillment solutions ahead of peak season to avoid margin erosion. 

What should sellers consider before switching from Flexport?

Evaluate potential fulfillment partners on cost structure, geographic network coverage, service level agreements, technology integrations, and scalability. Sellers should also consider the provider’s track record with on-time delivery, returns handling, and peak season performance. 

Could this signal a trend among other fulfillment providers?

While most providers have not announced such steep minimum fee hikes, the move could prompt competitors to reevaluate pricing models, especially if labor, real estate, and transportation costs continue to climb. 

Can Cahoot help sellers affected by Flexport’s new policy?

Cahoot works with brands of all sizes to create flexible, cost-efficient fulfillment strategies. While every seller’s needs differ, Cahoot’s distributed network model often provides competitive alternatives for those no longer a fit for Flexport’s pricing.

Written By:

Jeremy Stewart

Jeremy Stewart

Jeremy Stewart leads customer success at Cahoot, helping merchants achieve high-performance logistics through smart technology and process optimization. With a background in both ecommerce operations and client services, Jeremy ensures that every merchant using Cahoot gets measurable results—whether they’re scaling from one warehouse to many or managing complex returns.

Cahoot P2P Returns Logo

Turn Returns Into New Revenue

Convert returns into second-chance sales and new customers, right from your store

How to Manage USPS Peak Season 2025 Rate Hikes and Protect Margins

In this article

10 minutes

Join 26,741 eCommerce Leaders Today

Brace yourselves, USPS is doing it again with a holiday “temporary” rate hike for shipping. As an ecommerce operator, you’ve probably learned to bake these annual USPS surcharges into your peak season planning (even if they still sting). For USPS Peak Season 2025, the Postal Service will levy extra charges on most package shipping services from October 5, 2025 through January 18, 2026 (pending Postal Regulatory Commission approval). That means for the entirety of Q4 and the early January return season, you’ll be paying more for USPS Priority Mail, Priority Mail Express, USPS Ground Advantage, and Parcel Select packages. How much more? On average, about 4% – 6% more per package, according to USPS, roughly a 5.1% surcharge on Ground Advantage and 4.1% on Priority Mail shipments. In practice, the surcharges are flat dollar amounts by weight and zone. A lightweight local package might only cost an extra $0.30 to $0.40 (for commercial vs. retail customers), but a heavier box going cross-country could see around a $6 – $7 hike. And if you’re shipping big stuff via Priority Mail Express, brace for up to a $16 increase on the heaviest long-distance parcels. In short, every domestic parcel shipped with the Postal Service during the holidays will cost more, with the exact pain determined by package weight and distance.

USPS isn’t doing this just for fun; they have their reasons (even if we don’t love it). The Postal Service says the temporary price change is needed to cover extra handling costs and to keep its rates in line with private competitors during the holiday surge. Essentially, UPS and FedEx slap peak surcharges on shippers each year, and USPS doesn’t want to leave money on the table. In the USPS press release, they explicitly stated that this peak pricing aligns with “competitive practices” and is part of their Delivering for America plan to restore financial stability. And boy, does USPS need the money; they reported a $3.1 billion loss in the quarter leading up to this announcement. Rising costs and lower mail volumes have put them deep in the red, so hiking package rates is one way to claw back revenue. It’s worth noting that these holiday surcharges have become a yearly tradition since 2020 (with a brief pause in 2023). Even though USPS calls them “temporary,” often some of that increase sticks around or gets baked into the next general rate increase. As a longtime fulfillment provider, I’ve seen those postage costs ratchet up year after year. So while USPS wants a successful peak season operationally, they also want to make sure we shippers are sharing the burden of all those extra trucks, overtime hours, and elf hats (okay, maybe not the hats) that come with the holidays.

Slash Your Fulfillment Costs by Up to 30%

Cut shipping expenses by 30% and boost profit with Cahoot's AI-optimized fulfillment services and modern tech —no overheads and no humans required!

I'm Interested in Saving Time and Money

Impact on Ecommerce Sellers and Shippers

So, what does this mean for those of us sending out tons of packages during the holidays? In a nutshell: higher shipping costs and tighter margins. If you offer “free shipping” to customers, these surcharges eat directly into your profit per order. For example, if you normally spend $8 to ship a medium parcel and now it’s $9, that dollar is coming out of your bottom line unless you adjust prices. For merchants who charge customers for shipping, there’s a decision to make: do you raise your rates at checkout to pass on these extra fees? You might have to, especially on heavy items where an extra $5 – $7 is non-trivial. The challenge is doing so without scaring off potential customers. Holiday shoppers are price-sensitive, and a sudden jump in shipping costs could lead to cart abandonment. It’s a delicate balance.

Marketplace sellers face an extra wrinkle: platforms like eBay and Etsy charge their commission (final value fee) on the total transaction, including shipping. That means whenever USPS raises shipping rates, marketplaces get an automatic fee boost from your higher shipping charge. Ouch. It’s like a tax on top of a tax. For eBay sales, I know that a $0.50 postage increase might only marginally affect buyers, but it will also slightly increase the fee eBay takes. Multiply that across hundreds of orders, and it adds up. Postal Service surcharges can also influence shipping strategy. Some sellers might shift more volume to UPS or FedEx if those carriers turn out cheaper for certain weights, though keep in mind UPS and FedEx have their own peak surcharges (often targeted at large volume shippers or oversized packages) rather than a blanket increase on all parcels. So definitely compare rates on a case-by-case basis. Sometimes USPS will still be the most cost-effective even with the surcharge, especially for light packages and/or short distances. But for heavy boxes or Zone 8 shipments, UPS Ground might beat USPS Ground Advantage this year, depending on negotiated rates.

One often overlooked impact: package weight and dimensions optimization. With these flat surcharges kicking in at weight breakpoints, it’s a good reminder to optimize packaging. If you can reduce a package’s weight below 11 lbs (where a big jump occurs) or keep it in a lower zone by shipping from a closer warehouse, you should. For instance, the surcharge for a Ground Advantage package 0 – 3 lbs going far (Zones 5 – 9) is $0.50, but 4 – 10 lbs is $1.00. That’s double. If you can shave a pound or two off through smarter packing or split shipments by region to use nearer fulfillment centers, you can save that $0.50 per package. Over thousands of orders, it matters. This is where having a fulfillment partner like Cahoot with a nationwide network helps; you can forward-position inventory so that most customers are in Zones 1 – 4, where surcharges are much lower (e.g., $0.40 instead of $0.90 for a small parcel). It’s a strategy of “ship shorter distances” to mitigate costs. And you can quickly scale outsourced fulfillment up or down to match your real-time demand.

Looking for a New 3PL? Start with this Free RFP Template

Cut weeks off your selection process. Avoid pitfalls. Get the only 3PL RFP checklist built for ecommerce brands, absolutely free.

Get My Free 3PL RFP

Strategies to Mitigate the Surcharge Surge

We can’t avoid the USPS hikes, but we can get creative to lessen the impact. Here are a few tactics either we (Cahoot) or our clients are using and recommending this peak season:

  • Plan Pricing and Promotions Thoughtfully: Knowing shipping will cost more, consider adjusting your pricing or promo strategy. This might mean raising product prices a tad or setting a higher free shipping threshold to cover the difference. Alternatively, you could run a holiday sale on items but make it conditional on buying two or more units, that way you get more revenue per shipment (and effectively dilute the shipping cost per item).
  • Use Multiple Carriers: Rate-shop every order through your shipping software. If UPS or FedEx can deliver a package cheaper (accounting for their surcharges too), use them. USPS is often best for small parcels, but as weight increases, the calculus can change. Having all three major carriers enabled offers flexibility. And don’t forget regional carriers; they sometimes don’t add surcharges or have lower base rates for nearby zones.
  • Optimize Packing: This is a great time to review packaging. Can you use a smaller box or poly mailer to reduce dimensional weight? Can you remove unnecessary packing weight (without compromising product safety)? Even a few ounces off might keep you in a lower weight tier for the surcharge. Also, if you sell bundles, see if splitting into two lighter shipments (to avoid a heavy surcharge band) makes sense cost-wise, or vice versa, combining items to ship fewer packages.
  • Leverage Fulfillment Centers in Strategic Locations: As mentioned, if you have the capability to ship from multiple warehouses, do it. The shorter the distance a package travels, the lower the zone and usually the lower the surcharge. My company Cahoot, for instance, places inventory in different regions, so an order to California ships from our West Coast node, arriving faster and incurring, say, a Zone 2 or 3 surcharge (just cents) instead of Zone 8 ($$$). If you’re FBA-only, you can’t control from which warehouse Amazon ships each order, but for your own site orders or Seller Fulfilled Prime, consider a fulfillment partner or 3PL network to distribute inventory.
  • Communicate with Customers: This might not reduce costs, but it can preserve trust. If you do have to increase shipping fees or product prices due to carrier rates, be transparent. Customers remember how a company handles things during the crunch. A small note like “Due to seasonal USPS postage increases, our shipping rates will be slightly higher from Oct–Jan” can help manage expectations. Some sellers even encourage customers to order before a certain date to “beat the holiday shipping rush,” indirectly getting them to purchase early, before surcharges kick in on October 5.

Lastly, don’t forget that these surcharges will end (at least this round). Come mid-January, rates should revert to normal (or whatever the new normal is after any general increases). I always mark my calendar for the end date so I can monitor the new state of things. But I won’t be shocked if USPS announces that, say, certain “temporary” increases will roll into a permanent rate hike soon after. It’s happened before. The Postal Service knows that once we adjust to paying a bit more, we barely notice when it becomes the new baseline. Cynicism aside, the best approach is to adapt and control what we can. By optimizing our shipping processes and maybe tightening our belt elsewhere during peak, we can absorb this hit. After all, everyone is facing the same USPS surcharges, so in a way it’s a level playing field. If you manage them smarter than the next guy, that becomes a competitive advantage.

Bottom Line

The USPS peak season rate hike is a headache, but it’s not a show-stopper. As a shipper, treat it as a cost of doing holiday business and use it as motivation to streamline everything you can. And when you see those mail trucks hauling away your piles of Q4 orders, it’s okay to grumble a little about the extra fees, but then get back to work making sure your customers get their packages on time. Happy (expensive) holidays!

Scaling Made Easy: Calis Books’ Fulfillment Journey

Learn how Calis Books expanded nationwide, reduced errors, grew sales while cutting headcount, and saved BIG with Cahoot

See Scale Journey

Frequently Asked Questions

When will the USPS peak season 2025 temporary price change take effect?

The Postal Service will apply temporary price changes from October 5, 2025, through January 18, 2026, pending Postal Regulatory Commission review, affecting multiple package shipping services.

Which USPS services are affected by the 2025 peak season rate hikes?

Priority Mail, Priority Mail Express, USPS Ground Advantage, and Parcel Select will all see surcharges, impacting commercial domestic competitive parcels and package services by weight and zone.

Why is the Postal Service raising rates for peak season 2025?

USPS says the temporary price change is needed to cover extra handling costs during high-volume periods and to keep rates in line with competitive practices used by other major carriers.

How much will USPS peak season 2025 surcharges cost shippers?

Surcharges range from around $0.30 for lightweight local USPS Ground Advantage parcels to as much as $16 for heavy Priority Mail Express shipments traveling long distances.

How can ecommerce sellers reduce the impact of USPS peak season rate hikes?

Sellers can optimize package weight, forward-position inventory to lower zones, use multiple carriers for package shipping services, and adjust pricing to cover extra handling costs while maintaining a successful peak season.

Written By:

Jeremy Stewart

Jeremy Stewart

Jeremy Stewart leads customer success at Cahoot, helping merchants achieve high-performance logistics through smart technology and process optimization. With a background in both ecommerce operations and client services, Jeremy ensures that every merchant using Cahoot gets measurable results—whether they’re scaling from one warehouse to many or managing complex returns.

Cahoot P2P Returns Logo

Turn Returns Into New Revenue

Convert returns into second-chance sales and new customers, right from your store

Brace Yourself: Trump’s Tariffs Are Triggering the Next Ecommerce Reorg

In this article

4 minutes

Join 26,741 eCommerce Leaders Today

Trump’s tariffs went live on August 7th, and yes, it’s messy. What we’re seeing now isn’t just numbers on a chart; it’s a full-on rattle through supply chains, pricing, strategy, and even brand identity.

What Just Happened?

On August 7th, the U.S. government implemented sweeping tariff hikes that have been repeatedly postponed since their introduction, affecting dozens of nations. Countries like Canada, the EU, Japan, South Korea, India, Brazil, and more were hit with new duties ranging from 10% to 50%. Some sectors, like semiconductors, face tariffs as high as 100% unless manufacturing is brought stateside. The expected impact? More than $300 billion in annual tariff revenue, up from $77 billion last year.

This Isn’t a Trade Skirmish, It’s a Strategic Reset

This isn’t like the 2018 China tariffs. This time, the scale is broader and the penalties more targeted. India was hit with 50% tariffs over its ties to Russian oil. Copper got a 50% tariff starting August 1. Switzerland faces 39%, Canada 35%, Brazil 50%. Even long-time allies like the UK didn’t get spared: 10% baseline. There’s no hiding behind “friendly” supply chains anymore.

Slash Your Fulfillment Costs by Up to 30%

Cut shipping expenses by 30% and boost profit with Cahoot's AI-optimized fulfillment services and modern tech —no overheads and no humans required!

I'm Interested in Saving Time and Money

Why Ecommerce Sellers Should Be Nervous

If you’re sourcing electronics, semiconductors, base metals, or consumer packaged goods from affected regions, your landed cost just exploded. The buffer of inventory on hand might help… for a few weeks. But when it runs dry, restocks will be brutally expensive unless you pivot your sourcing strategy fast.

Retailers without diversified suppliers are about to enter a pricing war with themselves, eat the cost, or pass it on? Neither is good for brand perception.

5 Real Impacts on Ecommerce Brands

  1. Skyrocketing COGS. Raw materials and components are suddenly 10 – 50% more expensive, especially for those sourcing from India, Canada, or Brazil.
  2. Last-minute rerouting. Brands are scrambling to shift to Mexico or Southeast Asia, where tariffs are lower, but contracts and production timelines are tight.
  3. Inventory imbalance. Expect overstocked goods from pre-tariff suppliers to get pushed while new SKUs are delayed or repriced.
  4. Customer confusion. Sudden price hikes with no explanation erode trust, especially on marketplaces like Amazon.
  5. Legal grey zones. Some of these tariffs are still under judicial review; brands don’t know if the fees will hold or be clawed back.

Cahoot’s Perspective: How to Stay Ahead

Now’s the time for every brand to get ruthlessly tactical. Here’s what we’re advising:

Run a tariff impact audit. Map every supplier and part by country of origin and assign risk scores based on tariff exposure.

Explore nearshoring. It’s not just about dodging tariffs. Shipping from Mexico or within the U.S. cuts days off delivery, which improves conversion and reduces return risk.

Bulk up on compliant SKUs. If your bestsellers are safe from tariffs, frontload inventory now before competitors drive up lead times.

Communicate with clarity. If prices are going up, don’t hide it. Build transparency with customers: “We’re adapting to global cost shifts, and here’s how we’re keeping value strong.”

Simulate, don’t speculate. Run three scenarios: full tariff continuation, partial rollback, or legal reversal. Adjust pricing, sourcing, and fulfillment options in advance, not in panic mode.

Final Thoughts

This is not a twilight event; it’s full daylight chaos in trade policy. Tariffs are real, they’re sweeping, and they’re reshaping cost equations, routing logic, and sourcing playbook. Ecommerce operators, logistics strategists, you’ve got work to do. But with foresight, modeling, and a little ingenuity behind you, you’ll not just survive, you’ll adapt, pivot, and thrive.

Looking for a New 3PL? Start with this Free RFP Template

Cut weeks off your selection process. Avoid pitfalls. Get the only 3PL RFP checklist built for ecommerce brands, absolutely free.

Get My Free 3PL RFP

Frequently Asked Questions

Which countries are impacted most by Trump’s 2025 tariffs?

India (50%), Brazil (50%), Canada (35%), Switzerland (39%), and the EU (20 – 30%) are among the most heavily impacted. Over 90 countries are affected to date.

How will these tariffs affect ecommerce pricing?

Higher tariffs will raise costs for imported goods, forcing brands to either increase prices or take margin hits. Electronics, apparel, and raw materials will see the sharpest increases.

Are there legal challenges to these new tariffs?

Yes, a May 2025 court ruling deemed some of these tariffs unconstitutional, but that decision is under appeal. The legal outcome remains uncertain.

What can brands do now to mitigate risk?

Conduct a sourcing review, prioritize low-tariff countries, adjust pricing strategies, and use platforms like Cahoot to test fulfillment and inventory models under different trade scenarios.

Written By:

Jeremy Stewart

Jeremy Stewart

Jeremy Stewart leads customer success at Cahoot, helping merchants achieve high-performance logistics through smart technology and process optimization. With a background in both ecommerce operations and client services, Jeremy ensures that every merchant using Cahoot gets measurable results—whether they’re scaling from one warehouse to many or managing complex returns.

Cahoot P2P Returns Logo

Turn Returns Into New Revenue

Convert returns into second-chance sales and new customers, right from your store

UPS DIM Weight: Matches FedEx with Dimensional Weight Change, and Yes, Your Margins Will Notice

In this article

8 minutes

Join 26,741 eCommerce Leaders Today

UPS just matched FedEx on packaging trickery, rounding up every fractional inch in a package’s length, width, or height when calculating its dimensional weight (DIM weight) starting August 18. Another silent cost increase shipping pros like us need to wrestle with.

The What, When, and Why

Both UPS and FedEx now say, “If your box is 11.1 inches, we treat it as 12.” No more sweet rounding down at the half-inch mark. That’s a subtle but powerful switch. For example, if your box measures 8.2” x 6.5” x 3.9”, UPS will treat it as 9” x 7” x 4”. And if you’re shipping at scale, this change adds up fast. Keep in mind that if the longest side of your package exceeds certain limits, you may face additional charges or a change in rate category.

This wasn’t on the 2025 pricing roadmap early in the year. But by early August, UPS confirmed the move, aligning with FedEx’s earlier announcement for the same date: August 18.

Let AI Optimize Your Shipping and Boost Profits

Cahoot.ai software selects the best shipping option for every order—saving you time and money automatically. No Human Required.

See AI in Action

Why It Matters, A Quick Math Example

Dimensional weight (DIM weight) is the king in shipping math-land; it uses (length × width × height) ÷ divisor to decide billing weight, and the higher of actual weight vs. DIM weight wins. The calculation of dimensional weight involves multiplying the package’s length, width, and height to get the cubic size, then dividing by the carrier’s dim factor (dimensional factor), which is a specific number set by UPS. This process is essential to calculate dimensional weight or volumetric weight, and the result is expressed in pounds.

Historically, UPS (and FedEx) calculated DIM weight using actual package dimensions, including fractions, which gave brands a little wiggle room when packaging tightly. Now, any fraction is rounded up to the next whole inch, which inflates the dimensional weight pricing for nearly every box. Think of it as the “rounding tax”; death by inches. The calculation is done in pounds, and the result is always rounded up to the next whole pound.

By rounding each dimension up just a hair… suddenly, cubic volume, and thus billable weight, jumps. For packages exceeding one cubic foot, different dim factors may apply, and UPS uses different numbers for retail rates and daily rates. In one example, a small box shoots from 6 lbs to 8 lbs DIM-weight, and that’s before surcharges. This calculation determines whether the billable weight is based on the actual package weight or the dimensional weight. And by the way, this doesn’t affect the weight on your label; you can tell UPS the box is any size you want, but their scanners will pick up the actual weight and sneak the “real” billed weight into your invoice. Dimensional weight calculations are important for both domestic and international shipments, and using a dimensional weight calculator can help estimate shipping costs accurately.

eShipper’s VP ran the numbers: a model shipper doing 2,500 packages a month sees a $32,678 annual bump, just from this rounding—no volume increase, just rounding.

Carriers Are Quietly Squeezing Margins

This isn’t a one-off. It’s part of a pattern; we’re deep into mid-year margin creep season: surcharges, zone changes, weight triggers. FedEx and UPS are no longer politely increasing GRI once a year, or waiting for peak season to implement Q4 surcharges. What we’re seeing here is an arms race in billing sophistication. Both carriers are squeezing more margin from every cubic inch. Shipping companies like FedEx and UPS use dimensional weight pricing as a pricing technique to optimize shipping rates and shipping cost, basing charges on package size rather than just weight. It’s not about moving packages more efficiently, it’s about charging more per unit of perceived volume.

What Ecommerce Pros and Brand Operators Should Do Now

If you’re an ecommerce brand shipping 1,000+ orders a week, this change will silently eat your margins. A few cents extra per shipment becomes thousands of dollars over time — and that’s before peak season surcharges hit. This change will hurt:

  • Merchants using slightly oversized packaging (even if only by millimeters)
  • Sellers who haven’t optimized box size or invested in cartonization software
  • Brands that rely on single-node fulfillment and can’t zone-optimize shipping

Optimizing package size and packaging materials is essential to reduce shipping costs, especially when dealing with large packages, bulky items, or light packages. Carriers calculate shipping charges based on dimensional weight, so minimizing package size helps ensure you pay less and allows carriers to fit as many packages as possible into their vehicles.

ShipStation vs. Cahoot: 21x Faster, Real Results

Get the inside scoop on how a leading merchant switched from ShipStation to Cahoot—and what happened next. See it to believe it!

See the 21x Difference

Practical Takeaways: How to Adapt Right Now

  • Audit packaging profiles: Even small fractions now cost real money—time to measure every template. Where are you paying for air?
  • Use a UPS DIM weight calculator: Re-run your most common SKUs and packaging.
  • Optimize box sizes: Right-size packaging or switch to flexible poly; trimming half an inch per dimension saves dollars more than you’d think. Reducing the space your package occupies in a truck can help lower shipping heavy items costs.
  • Run scenario modeling: Use your shipping data to calculate the delta between the “old math” and the “new math” so finance isn’t blindsided. Note that different shipping carriers may have different dimensional weight policies, so compare options.
  • Strategize your fulfillment network: Smaller boxes, smarter distribution; Cahoot’s multi-node platform helps you ship closer to the customer cost-effectively.

Cahoot Angle, Because We’re Not Just Shipping Software

Here’s where Cahoot helps bring clarity (and savings). Our platform enables smarter packaging rules, right down to optimal cartonization, so you don’t accidentally over-bill yourself. Cahoot also helps brands ensure their package dimensions meet shipping company requirements, reducing the risk of unexpected charges from shipping companies like FedEx, UPS, and USPS. Plus, with nationwide networked fulfillment and peer-to-peer returns, you shrink both parcels and long delivery times.

Here’s what you won’t get from a bloated warehouse management system:

  • Cartonization automation built-in, not a bolt-on
  • Real-time visibility into how packaging size impacts your shipping bill
  • Multi-node elasticity: Scale up or down your fulfillment capacity with a national network that flexes with your demand
  • No complex IT overhead, WMS integrations, or delays
  • A solution designed for ecommerce sellers, not 3PLs stuck in 2015

Think of it this way: while carriers crank up DIM weight via rounding, Cahoot helps you counterbalance—less packing wiggle, more routing finesse, fewer surprise bills.

Putting It All Together, So What’s the Real Impact?

Dimensional weight changes feel minor, but they compound. Carriers just nudged your cost structure upward twice already this summer; this is a third strike, and doing nothing is not an option. The new dimensional weight policy applies to both domestic shipments and international shipments, and most packages will be affected, often resulting in higher shipping costs. But it’s not all bad news.

With a sharpened eye, smart packaging, and tools built to optimize fulfillment (like Cahoot), there’s a way to maintain margins, even in a world where every fractional inch counts.

Cut Costs with the Smartest Shipping On the Market

Guranteed Savings on EVERY shipment with Cahoot's AI-powered rate shopping and humanless label generation. Even for your complex orders.

Cut Costs Today

Frequently Asked Questions

What is UPS dimensional weight and how is it calculated?

UPS DIM weight is a pricing method based on the size of a package, not just its weight. It’s calculated as (L × W × H) ÷ 139. Now, each measurement is rounded up to the next inch before this formula is applied. The number 139 is called the dim factor (or dimensional factor), which is a specific number set by UPS. To calculate dimensional weight in pounds, you divide the cubic size of the package by this dim factor.

How does this change affect ecommerce sellers?

Sellers may see higher shipping charges, especially if packaging is not tightly optimized. This change increases shipping cost and shipping rates, particularly for large packages, bulky items, and light packages, as dimensional weight calculations now play a bigger role in determining the final price. Small differences in box dimensions can now lead to bigger billing weights, raising costs without warning.

How much more could I pay due to the DIM weight round-up rule?

It depends, but even minor changes can push DIM weight up a pound or two per package. This cost increase is a result of dim weight pricing and updated dimensional weight calculations used by carriers to determine shipping rates. Model scenarios showed cost jumps in the 6% to 9% range, and cumulative monthly billing increases thousands of dollars.

What immediate actions should brands take?

Measure all the things. Right-size packaging by carefully selecting package dimensions to fit your products, which can help reduce shipping costs and avoid extra charges from the shipping company. Run cost simulations. And, if you’re using Cahoot, lean on our platform to automate smarter routing, packaging, and scale-efficient fulfillment.

Can Cahoot help reduce dimensional weight shipping costs?

Yes. Cahoot’s platform includes cartonization software and multi-node fulfillment, helping brands use the smallest possible packaging and ship from closer to the customer — cutting both DIM charges and zone surcharges.

Do FedEx and UPS now use the same dimensional weight policy?

Yes. As of August 18, 2025, UPS matches FedEx by rounding up every dimension to the nearest inch, standardizing the DIM weight billing model across both major U.S. parcel carriers.

Written By:

Jeremy Stewart

Jeremy Stewart

Jeremy Stewart leads customer success at Cahoot, helping merchants achieve high-performance logistics through smart technology and process optimization. With a background in both ecommerce operations and client services, Jeremy ensures that every merchant using Cahoot gets measurable results—whether they’re scaling from one warehouse to many or managing complex returns.

Cahoot P2P Returns Logo

Turn Returns Into New Revenue

Convert returns into second-chance sales and new customers, right from your store

Tips for Combatting Higher Ground Shipping & Delivery Costs

In this article

11 minutes

Join 26,741 eCommerce Leaders Today

Let me say it plainly: Ground shipping is no longer cheap. Not in 2025. The economy-tier services ecommerce brands relied on to keep costs down are rising faster than any other mode. And the kicker? You probably didn’t notice because they rose quietly. Just a few cents here, a new surcharge there. But it’s compounding…fast.

According to the latest TD Cowen/AFS Freight Index, economy ground parcel rates rose nearly 7.5% year-over-year in Q2 2025. That’s faster than air. Faster than LTL. And definitely faster than most brands can react.

Also, ground parcel rates hit 32% above the January 2018 baseline in Q2, an all-time high, even though average diesel prices fell. That tells you rate increases aren’t tied to fuel, they’re strategic margin plays.

Why is ground shipping getting more expensive?

FedEx and UPS aren’t running charities. In 2025, both carriers quietly inflated their accessorial fees, extended delivery-area surcharges (DAS), and repriced how they interpret “residential” addresses.

UPS, for example, now applies a Remote Area Surcharge to 15% more ZIP codes than in 2024. Combine that with the standard rate increases, and you’re looking at a 10–15% total effective increase for some DTC brands shipping to suburbs.

What’s driving it?

  • FedEx’s network restructuring under its “Network 2.0” initiative
  • UPS’s post-Teamsters contract cost recovery
  • Fewer economy packages post-COVID peak = lower density = higher per-package costs
  • Carriers are padding revenue per stop while demand softens

Slash Your Fulfillment Costs by Up to 30%

Cut shipping expenses by 30% and boost profit with Cahoot's AI-optimized fulfillment services and modern tech —no overheads and no humans required!

I'm Interested in Saving Time and Money

The Hidden Cost Curve: What the Data Tells Us

The logistics world has been quietly boiling, and most ecommerce operators don’t even realize how cooked they are until the Q4 freight invoices hit like a hammer. That’s why I wanted to step back and show what’s really going on with ground shipping costs, both over time and across weight and zone variables.

When you zoom out, the real story isn’t just one rate hike or another DAS update; it’s the slow, compounding weight of cost acceleration over time. That’s why we analyzed both the long-term parcel index trend and current 2025 rate tables from UPS and FedEx to show what’s happening beneath the surface.

Ground Parcel Index Trend (2018–2025): The Slow Burn That’s Now a Blaze

First, we charted the TD Cowen/AFS Ground Parcel Index from 2018 to 2025. This isn’t just any index; it’s an aggregated pulse check on ground parcel shipping costs across major carriers (UPS, FedEx, and USPS), normalized for inflation, fuel surcharges, and accessorial fees.

If you look at the trendline, you’ll see a gentle incline in the early years. Then 2020 hits. COVID disruptions + ecommerce boom = a sharp climb in rates. What’s surprising, though, is what happened next. You might expect some post-pandemic relief. Nope. The index kept climbing. By Q2 2025, it’s at its highest level ever, driven not by pandemic chaos, but by calculated carrier pricing strategies, DIM weight enforcement, and fewer carrier incentives for SMBs.

Takeaway: If you’re budgeting based on 2022 assumptions, you’re underwater. Index data shows that ground rates have structurally shifted up, and the new normal is…not normal at all. There’s a new silent tax on every ecommerce order, especially for brands that haven’t updated their logistics strategies in years.

Chart 1: FedEx and UPS Ground Parcel Index (2018–2025).

Graph comparing FedEx and UPS parcel rates from 2018 to 2025 highlighting shipping inflation for ecommerce shippers.

Billed Weight vs. Cost-Per-Package (Multi-Zone): The Hidden Geometry of Shipping Pain

The second chart shows the cost curve for shipping a package via ground, depending on billed weight and destination zone. This was derived by synthesizing rate tables from the official 2025 UPS and FedEx rate guides you can download right now. We simulated realistic pricing across Zones 2 through 8, for packages up to 50 lbs.

What becomes clear fast is this:

  • Zone distance has a nonlinear impact. The same 10 lb box costs nearly 30–40% more to ship to Zone 8 than Zone 2.
  • Weight-based costs aren’t flat. Each extra pound adds more than just weight; it multiplies cost, especially past the 10–15 lb range where rate brackets steepen.
  • You’re probably getting crushed on midweight, long-zone shipments. That 18 lb box going to Zone 7 is silently eroding your margin every time you offer free shipping.

Takeaway: The average ecommerce merchant is overpaying because they’re not engineering for zone or weight efficiency. They’re just printing labels and hoping for the best. Big mistake.

Chart 2: Billed Weight vs. Cost-Per-Package by Zone (FedEx & UPS, 2025).

Multi-line chart showing how shipping cost per package increases with billed weight across zones 2 to 8 for UPS and FedEx in 2025.

Key insights include:

  1. Zone escalation is brutal. The same 3 lb package can cost 2× as much going to Zone 8 versus Zone 2. A single-warehouse model is bleeding you dry on long-haul orders.
  2. Billed weight ≠ actual weight. Dimensional weight pricing inflates cost, especially when packaging isn’t optimized. A 2 lb item in a 12 × 12 × 10 box can be billed at 8+ lbs.
  3. Carrier policies diverge fast. USPS Ground Advantage offers strong pricing in Zones 2–5 for lightweight packages, while UPS’s negotiated discounts become more competitive at higher weights and volumes. FedEx Ground Economy still has a niche in deferred delivery, but fewer merchants rely on it due to limitations on delivery speed and flexibility (e.g., cannot deliver to PO Boxes).
  4. Flat rate isn’t always flat. Priority Mail Flat Rate boxes are convenient, but often more expensive than zone-based pricing for 2–5 lb packages going to Zones 2–4.

Takeaway: Don’t just look at average shipping cost. Build a dynamic model that accounts for zone distribution, dimensional weight risk, and carrier behavior. It sounds scarier than it really is: modern technology can help. For the rest of 2025 and into 2026, optimizing for billable weight and fulfillment geography isn’t a “nice-to-have.” It’s a survival strategy.

Looking for a New 3PL? Start with this Free RFP Template

Cut weeks off your selection process. Avoid pitfalls. Get the only 3PL RFP checklist built for ecommerce brands, absolutely free.

Get My Free 3PL RFP

Practical Advice for Q3/Q4 2025 and Into 2026

So what’s the fix? Firstly, we’re seeing that brands are shifting lower-value, lightweight shipments to slower, economy service tiers, like FedEx Ground Economy or UPS Ground Saver, to soften cost spikes. But while slowing down your low-value shipments can help, it shouldn’t be the only lever you pull. You still have customer expectations to meet. Let’s dig into how you can keep up, fiercely and intelligently.

1. Shift Volume Strategically, Don’t Just Rant About Rates

The index shows that shippers are diverting lightweight parcels to slower service levels this quarter. That shift drove down cost per package but raised average billed weight, leading to surprising rate hikes in the index data.

Here’s what to test:

  • Pilot deferred services for small items (under 2–3 lbs) and see if the slower ETA is worth the savings.
  • Never just blanket shift—test geographically. Maybe shift East Coast to Ground Saver and keep West on Priority.

That data-backed nuance lets you stay lean without tanking delivery promises.

2. Audit Surcharges Like a Hunter, Because Carriers Are Hunting Yours

UPS raised its ground fuel surcharge by 15%, FedEx by 12%, even though diesel dropped by 8% YoY. That’s not cost pass-through, it’s revenue arbitrage.

And surcharges aren’t limited to fuel. UPS added fees for:

  • Print services
  • Payment processing
  • Paper invoices
  • Zone realignment errors

Every surprise fee is a profit leak if you don’t audit. Run monthly invoice audits using a service such as Refund Retriever or Cahoot’s Carrier Invoice Report to claw back charges and prevent reoccurrence. Benchmark your rates quarterly for visibility over time.

3. Optimize Packaging: Because Every Inch Costs

Don’t ignore the weight/zone multiplier. Carriers LOVE dimensional weight. As zones shift and surcharges rise, oversized packages are now a double penalty. Smart brands:

  • Use polybags or bubble mailers for soft goods
  • Right-size boxes using cartonization logic
  • Use postage scale logs to track size variance

It’s: smaller box → less DIM weight → fewer zones crossed → lower shipping expenses across your program.

4. Leverage USPS When It Makes Sense

With FedEx/UPS squeezing margins, USPS Ground Advantage and Media Mail suddenly look powerful again. They’re slower, yes, but for low-cost items, the trade-off can be entirely worth it.

USPS even rolled out Priority Next-Day service in over 60 markets (and growing), blurring the line between economy and faster options. That’s something to pinch-test.

Note: Priority Mail Next-Day is a separate, contract-only service for businesses with negotiated service agreements that offers next-day delivery to locations within 150 miles of participating USPS locations. Minimum volumes may apply.

5. Customer Communication = Margin Protection

Don’t hide slower service under a free shipping flag. Instead:

  • During checkout, call out “Delivered in 4–7 business days via Economy Ground” with real-time tracking links.
  • Offer delivery upgrades at purchase for fast-moving or high-value SKUs.
  • Use delivery expectations as a conversion tool, not a surprise to the customer.

Clear language prevents complaints, WISMO cases, and refund requests that eat margins.

6. Regional Carriers & Hybrid Last-Mile Models

Major carriers aren’t always cheaper. Some brands are partnering with regional carriers or using local couriers in high-density zones. That often cuts costs without sacrificing delivery time.

Examples I’ve seen work:

  • A local carrier picks up in NYC or LA, then delivers packages in bulk to FedEx/UPS/USPS for the final mile.
  • A hybrid mix of FedEx/UPS + USPS for rural zones.

This strategy especially helps when mode-shifting lightweight volume away from big carriers. When you’re shipping high volume and low-margin items — think apparel, small electronics, beauty, or anything lightweight — every few cents saved per shipment adds up. These hybrid models help:

  • Lower cost-per-package
  • Improve delivery coverage in tricky zones
  • Avoid rate hikes from major carriers

7. Explore Hybrid Fulfillment

If your 3PL is stuck in one location, you’re likely hitting long zones by default. Spreading inventory closer to customers can drastically reduce the average shipping zone and cost.

8. Re-evaluate your free shipping threshold

If your AOV is $42 and your average shipping cost is $14, you’re giving away margin with every “free” shipment.

Scaling Made Easy: Calis Books’ Fulfillment Journey

Learn how Calis Books expanded nationwide, reduced errors, grew sales while cutting headcount, and saved BIG with Cahoot

See Scale Journey

Final Thoughts: Deep Insights You Won’t Hear at Conferences

With national carrier surcharges climbing again, regional and hybrid carrier strategies aren’t a “nice-to-have”; they’re an edge. More brands will shift this way as delivery economics get tighter, especially for free shipping models or returns.

1. Carriers aren’t passing through costs, they’re engineering margin. Fuel surcharge hikes even as diesel drops prove the point.

2. Volume shifting is the insurer of margin in a hypercharged rate environment. But it demands smart segmentation; customers are willing to wait, until they aren’t.

3. Invoice audits deliver net margin boosts. Often reclaiming unseen dollars if you missed subtle new fees.

4. Packaging isn’t just aesthetics, it’s your Zone Minimizer 2.0. Even an inch past the threshold can break the unit cost math.

5. Communication is your invisible margin guardrail. Customers who understand delivery trade-offs don’t return orders or create customer service tickets; they convert quietly and joyfully.

Look, this isn’t a temporary blip; it’s a pricing realignment. There’s blood in the water. And those who treat it like a rounding error are the ones who’ll be squeezed hardest. With carriers shifting to aggressive surcharge strategies and volume declines ongoing, the brands that survive (and thrive) are those that pivot fast, audit hard, and control the conversation.

And you don’t need to choose between slow, cheap shipping and fast, expensive shipping. You need better shipping math. The brands winning in 2025 aren’t necessarily paying less; they’re paying smarter. Every package is a micro-optimization opportunity. And in this new era of quiet cost creep, your bottom line depends on seeing and solving for the full picture.

Frequently Asked Questions

Should I always redirect lightweight shipments to economy services?

If you’re scaling shipping and have many items under 3 lb, testing slower economy options like FedEx Ground Saver or USPS Ground Advantage is smart, especially when rate drops are significant and customer expectations can be managed.

How often should I audit shipping invoices?

Monthly or quarterly audits work best to catch fuel surcharge hikes, zone realignment fees, and other hidden charges that carriers apply mid-cycle without warning.

Are regional carriers worth the complexity?

Yes, in high-density zones they can cut costs by up to 20%, while reducing reliance on large-carrier surcharges. But you need solid tracking and exception management controls in place.

How can I package smarter to reduce DIM weight?

Use cartonization software to right-size boxes, choose bubble mailers or polybags for lightweight items, and keep a log of package size variances, especially if you’re using automated packing stations.

Will shifting ground volume hurt customer satisfaction?

Not if it’s communicated correctly. By clearly labeling delivery expectations and offering optional upgrades at checkout, most customers see slower ground as an acceptable trade-off for free or lower-cost shipping.

Written By:

Jeremy Stewart

Jeremy Stewart

Jeremy Stewart leads customer success at Cahoot, helping merchants achieve high-performance logistics through smart technology and process optimization. With a background in both ecommerce operations and client services, Jeremy ensures that every merchant using Cahoot gets measurable results—whether they’re scaling from one warehouse to many or managing complex returns.

Cahoot P2P Returns Logo

Turn Returns Into New Revenue

Convert returns into second-chance sales and new customers, right from your store

What Is Dunnage: Types, Uses, and Benefits

In this article

13 minutes

Join 26,741 eCommerce Leaders Today

Dunnage refers to materials used to protect goods during shipping by filling empty spaces and preventing movement. In this article, we will explore what dunnage is, as well as various types such as bubble wrap, wood, and foam, their uses, and the benefits of using dunnage for safe transportation.

Key Takeaways

  • Dunnage is essential for protecting goods during shipping, preventing damage by filling voids and absorbing shocks.
  • There are various types of dunnage materials, including bubble wrap, wood, and air pillows, each suited for different shipping needs.
  • Investing in proper dunnage not only minimizes damages and returns but can also improve shipping efficiency and compliance with regulations.

Defining Dunnage

Dunnage refers to any robust material utilized in shipping. It serves to safeguard goods from damage. Its primary role is to fill empty spaces within packaging, preventing items from shifting and sustaining damage during transport. This can include anything from preventing scratches and dents to absorbing shocks and vibrations that occur during transit. Choosing the correct amount of dunnage helps businesses significantly reduce returns caused by damages, ensuring products arrive in perfect condition.

Dunnage is not just about protecting individual products; it also plays a crucial role in the overall safety and efficiency of shipping operations. Proper dunnage and steel dunnage ensure the well-being of individuals handling the shipments and maintain the integrity of the cargo protection, including crisscrossed dunnage and floor dunnage.

Whether you’re shipping fragile items that require more material or heavy goods that need structural support, understanding the various types of dunnage materials and fragile materials available can help you make informed decisions.

Slash Your Fulfillment Costs by Up to 30%

Cut shipping expenses by 30% and boost profit with Cahoot's AI-optimized fulfillment services and modern tech —no overheads and no humans required!

I'm Interested in Saving Time and Money

Types of Dunnage Materials

Dunnage materials come in various forms, each with unique characteristics suited for specific shipping needs. Common dunnage materials include:

  • Bubble wrap
  • Solid plastics
  • Air pillows
  • Wood
  • Foam
  • Paper-based materials

Knowing these materials helps in selecting the appropriate type of dunnage, providing optimal protection and efficiency during transit.

Bubble Wrap

Still one of the most common forms of protective dunnage, bubble wrap is a versatile packing material primarily used for shock absorption, making it ideal for protecting fragile items like glass and ceramics during shipping. It’s great for wrapping individual items, though traditional bubble wrap can generate static, so avoid it for electronics. Its popularity stems from its reliability and durability; however, it is not biodegradable, and burst bubbles can lose their protective ability over long hauls.

Even with these drawbacks, bubble wrap continues to be a preferred choice for many shippers because of its effectiveness in filling packaging gaps and protecting delicate items.

Solid Plastics

Solid plastic dunnage, often made from high-density polyethylene, is used for high-value industrial shipping due to its robustness and durability. This type of dunnage is particularly effective for protecting heavy and expensive items such as electronics, glass, and ceramics. Its moisture-blocking capabilities and ability to absorb spills further enhance its protective qualities.

Although solid plastics can be pricier, their durability makes them a valuable investment for high-value shipments.

Air Pillows

Air pillows are lightweight, air-filled plastic bags that:

  • Provide cushioning and protection during shipping
  • Serve as an efficient gap filler (especially in relatively snug boxes)
  • Keep items stationary
  • Absorb shocks during transport

Air pillows provide a cheap and reusable packaging solution, though they can lose effectiveness if they pop during transit. Their lightweight nature and low cost still make them popular for less fragile items, but they collapse under pressure, so don’t use them for heavy or sharp objects.

Wood Dunnage

Wood dunnage is commonly used for transporting large machinery and appliances. It is also suitable for electronics. It serves as a barrier between heavy goods, preventing damage and stabilizing items within shipping containers. Wooden pallets, considered a form of wood dunnage, provide a sturdy base for large, heavy products like construction materials. Wood is an affordable and ethically sourced material, making it a sustainable choice for dunnage.

For international shipments, wood must be heat-treated and stamped to meet ISPM-15 compliance, ensuring it is free from pests and contaminants.

Despite the need for treatment, wood’s reusability and structural integrity make it a reliable choice for heavy-duty dunnage applications.

Foam Dunnage

Foam dunnage providing cushioning for fragile items.

When you’re shipping fragile or high-value items, foam is your best friend. Foam dunnage is ideal for protecting delicate items such as electronics, glassware, and medical equipment during transit. Die-cut foam inserts prevent movement, absorb shock, and give off a high-end feel. It comes in two primary types: open-cell foam, which is excellent for cushioning, and closed-cell foam, which offers better moisture and chemical resistance.

Although foam dunnage can be recycled and reused, it is generally less eco-friendly compared to materials like kraft paper. Its lightweight and customizable nature still makes it suitable for various applications.

Molded Pulp or Paper Pulp Inserts

These are becoming increasingly popular as a sustainable alternative to foam. They’re sturdy, biodegradable, and great for consistent SKUs (e.g. candles, skincare jars).

Anti-Static Dunnage for Electronics

If you’re shipping semiconductors, electronics, or components, this is non-negotiable, as it prevents electrostatic discharge (ESD) damage during transport. Often made from foam or plastic treated with anti-static agents, this specialized dunnage ensures that sensitive electronic components remain safe from static electricity, which can cause significant damage if not properly managed.

Paper-Based Dunnage Materials

Paper-based dunnage, made from kraft or recycled paper, is the workhorse of eco-conscious brands. It’s versatile and recyclable, making it an eco-friendly and cost-effective cushioning material designed to fill voids in shipping boxes. Bonus: it makes unboxing feel more natural and “premium” for certain audiences.

Kraft paper is known for its strong tear resistance and cushioning capabilities, making it a popular choice for many shippers. Corrugated paper offers exceptional strength for heavy items while maintaining eco-friendly properties, addressing the growing customer demand for sustainable packaging solutions. It’s ideal for multi-unit shipments or bundled SKUs, as it prevents items from bumping into each other, and can be custom-fitted to boxes for maximum efficiency.

This type of dunnage is biodegradable and recyclable, making it a more sustainable option compared to plastic dunnage. Additionally, paper dunnage often costs less than plastic alternatives while providing comparable protection. Shredded paper, cardboard, or fill, is another paper-based option, serving as a recyclable alternative to packing peanuts and offering effective cushioning for lightweight products. Often used in boutique and gifting brands, it creates a luxurious feel, supports oddly shaped items, and keeps products stable. But beware: it can be messy and increase packaging time.

Custom Dunnage Solutions

Custom dunnage is key for shipping fragile or irregularly shaped items needing specific packaging dimensions. These tailored solutions protect valuable products by providing a perfect fit, ensuring better protection and stability during transit. Custom dunnage can be made from various materials, including foam, plastics, and metals, offering flexibility based on product needs.

Customization techniques, such as CNC cutting and molding, allow for the creation of dunnage that perfectly fits irregularly shaped products with very specific dimensions. Collaboration with dunnage providers can lead to uniquely tailored packaging solutions that enhance the protection of specific cargo.

While custom dunnage is often more expensive due to its bespoke nature, it is a worthwhile investment for businesses shipping high-value, fragile items.

Looking for a New 3PL? Start with this Free RFP Template

Cut weeks off your selection process. Avoid pitfalls. Get the only 3PL RFP checklist built for ecommerce brands, absolutely free.

Get My Free 3PL RFP

Benefits of Using Dunnage

Dunnage materials play a critical role in securing shipments and keeping items stable during transportation, thereby minimizing the risk of movement that can lead to damage. Investing in proper dunnage helps businesses prevent costly replacements due to damaged goods, ensuring shipments arrive safely and intact.

The benefits of using dunnage include damage protection, moisture protection, and shock absorption, all of which contribute to the safe delivery of products.

Damage Protection

Dunnage plays a crucial role in absorbing shocks and vibrations, significantly reducing the risk of damage to goods. Proper use of dunnage can prevent fragile items such as delicate electronics and ornate glassware from being damaged during transport. Air pillows and dunnage bags are commonly used for filling voids and absorbing shock, ensuring the protection of sensitive items.

This not only enhances shipping safety but also minimizes shipping costs by reducing the likelihood of damage.

Moisture Protection

Moisture-resistant dunnage is essential for protecting products during transit, as moisture can cause significant damage. Certain dunnage types are designed to protect cargo from environmental factors, maintaining product integrity to protect goods.

For example, airbags not only protect against physical impacts but also help create barriers, maintaining moisture barriers and preventing damage from spills or humidity.

Shock Absorption

Effective dunnage materials, such as airbags and air pillows, provide excellent shock absorption properties, protecting delicate items during transit. Dunnage plays a crucial role in reducing the risk of damage caused by impacts during handling, ensuring that goods can absorb shock and be delivered safely and without damage.

Choosing the Right Dunnage

Selecting the right dunnage involves assessing the characteristics of the cargo, such as its fragility, weight, and shape. Businesses need to consider the types of products being shipped, the shipping methods used, and the specific packing options available. For example, wood is favored for its strength and versatility but may require additional protective measures for moisture-sensitive cargo. Custom dunnage solutions can be created to meet unique needs, ensuring enhanced protection and stability for specific cargo.

Regulatory compliance is also crucial when choosing dunnage, as various cargo types may have specific safety and legal requirements. Careful evaluation of these factors enables businesses to select the right dunnage materials, offering the best protection and regulatory compliance.

Regulatory Compliance & Safety Standards

Adhering to regulatory standards ensures the safe and legal transportation of goods. For example, ISPM-15 regulations require that wood dunnage used in international shipping be heat-treated and stamped to prevent the transfer of pests. Additionally, OSHA has specific load securement expectations that must be met to ensure the safety of cargo during transit.

Eco-label certifications can also play a significant role in demonstrating a commitment to sustainability. By adhering to these standards, businesses can ensure that their shipping practices are both safe and environmentally responsible.

Reusable Dunnage Options

Reusable dunnage options are not only environmentally sustainable but can also reduce long-term costs for businesses. Examples include:

  • Wood dunnage, a renewable resource that can be reused multiple times.
  • Foam dunnage, particularly types like expanded polypropylene (EPP), which is recyclable and supports eco-friendly packaging.
  • Partnering with vendors who offer take-back programs or biodegradable materials to further enhance sustainability efforts.

Proper disposal or recycling of dunnage materials minimizes environmental impact. Implementing reuse practices and partnering with sustainable vendors helps businesses manage dunnage waste and packaging waste effectively, contributing to a greener shipping industry through the use of recycled materials.

Improving Shipping Efficiency with Dunnage

Dunnage streamlines the shipping process by optimizing shipping container space and reducing shipping costs. Materials like kraft paper and packing materials are cost-effective and ensure items arrive safely by minimizing in-transit movement. Air pillows provide cushioning for fragile items, further enhancing shipping efficiency. Businesses can also use dunnage to effectively ship products while maintaining safety.

Effective inventory management systems allow for real-time tracking of dunnage materials, ensuring their availability and location are continuously updated. Utilizing technology-driven solutions enhances decision-making in dunnage management by providing visibility into stock levels and usage patterns, ultimately improving overall shipping efficiency.

Tracking Dunnage Inventory

Tracking dunnage inventory is essential for maintaining adequate stock levels and avoiding supply shortages. An inventory management system allows businesses to monitor stock levels, usage rates, and reorder points, ensuring they have the necessary materials on hand when needed. Monitoring usage rates helps businesses understand how quickly dunnage is consumed, allowing for timely reorders.

Implementing best practices can enhance dunnage inventory management, including:

  • Conducting regular audits
  • Utilizing automated alerts
  • Maintaining accurate records
  • Setting reorder points based on usage rates

These practices allow businesses to effectively manage dunnage supplies and prevent waste.

Cost-Effective Dunnage Strategies

Cost-effective dunnage strategies balance quality and cost, allowing businesses to protect products during shipping without significantly raising overall shipping costs. Some cost-effective dunnage materials include kraft paper and corrugated paper, known for their protective qualities and affordability. Using lightweight dunnage materials can also reduce shipping expenses while still providing adequate protection.

To improve dunnage usage and shipping efficiency, consider the following strategies:

Scaling Made Easy: Calis Books’ Fulfillment Journey

Learn how Calis Books expanded nationwide, reduced errors, grew sales while cutting headcount, and saved BIG with Cahoot

See Scale Journey

The Future of Dunnage in Logistics

The future of dunnage in logistics lies in technology-driven optimization. AI-based dunnage optimization tools and 3D scanning for box size and void fill prediction are already transforming the industry. These technologies allow for more precise and efficient use of dunnage materials, reducing waste and improving protection for shipped goods.

Integrating dunnage planning into Warehouse Management Systems (WMS) or Transportation Management Systems (TMS) can further enhance shipping efficiency. As the shipping industry continues to evolve, the intelligent use of automation and optimization techniques will play a critical role in achieving faster fulfillment and reduced labor costs.

Summary

Understanding and utilizing the right dunnage materials is essential for ensuring the safe and efficient transportation of goods. From bubble wrap to custom solutions, each type of dunnage offers unique benefits and applications. By choosing the appropriate dunnage, businesses can protect their products from damage, moisture, and shocks, ultimately reducing costs and improving customer satisfaction.

As the logistics industry continues to innovate, the future of dunnage will be shaped by technological advancements and a growing emphasis on sustainability. By staying informed about the latest developments and best practices, businesses can optimize their shipping processes and contribute to a more sustainable and efficient future. So, make the smart choice, invest in proper dunnage, and watch your shipping operations thrive.

Frequently Asked Questions

What is dunnage?

Dunnage is the protective material used in shipping to fill empty spaces and prevent damage to goods by absorbing shocks and vibrations. It’s essential for keeping your items safe during transit!

What are some common types of dunnage materials?

You’ve got several options for dunnage materials, like bubble wrap, foam, wood, and air pillows. Each one helps protect your items during shipping and handling.

Why is regulatory compliance important for dunnage?

Regulatory compliance is important for dunnage because it guarantees the safe and legal transport of goods while meeting specific standards like ISPM-15 for wood materials. This not only protects your shipments but also helps avoid potential legal issues.

How can businesses track their dunnage inventory?

To effectively track dunnage inventory, businesses should utilize an inventory management system that keeps tabs on stock levels and usage rates. This way, they can always ensure they have the right materials available when needed.

What are the benefits of using reusable dunnage?

Using reusable dunnage is a smart choice because it’s environmentally friendly and can save your business money in the long run. Plus, with options like wood and foam dunnage, you’re supporting sustainability while cutting costs.

Written By:

Jeremy Stewart

Jeremy Stewart

Jeremy Stewart leads customer success at Cahoot, helping merchants achieve high-performance logistics through smart technology and process optimization. With a background in both ecommerce operations and client services, Jeremy ensures that every merchant using Cahoot gets measurable results—whether they’re scaling from one warehouse to many or managing complex returns.

Cahoot P2P Returns Logo

Turn Returns Into New Revenue

Convert returns into second-chance sales and new customers, right from your store

Cahoot vs ShipStation: Exploring ShipStation Alternatives

In this article

5 minutes

Join 26,741 eCommerce Leaders Today

The Hidden Cost of Holding On to ShipStation

If you’re using ShipStation in 2025, you’re not shipping smarter — you’re bleeding margin.

⚠️ ShipStation Isn’t a Shipping Platform. It’s a Liability.

ShipStation was built when ecommerce was simple — one warehouse, one carrier, one label. But your brand isn’t in 2015 anymore. And neither is the market. Modern operations often span multiple locations, requiring intelligent automation across fulfillment, shipping, inventory, and returns. ShipStation can’t keep up.

🧩 Disconnected Tools Create Real Damage

ShipStation is a single-player tool in a multiplayer world. Here’s what happens when your ops stack doesn’t talk to itself:

Operational Failure
ShipStation Problem
Financial Impact
Wrong box used for shipping
No cartonization logic; using the wrong box increases dim weight. Choosing the right box and minimizing void fill reduces dimensional weight and saves on shipping costs.
Higher DIM → inflated label cost → lower margin
Overnight air shipment from wrong warehouse
No dynamic reassignment or SLA logic
$100+ per order to salvage reputation or avoid SFP strike
Duplicate effort during peak
No barcode verification, no smart routing
Mis-picks, reships, angry customers, team burnout

📦 Inventory Management — The Overlooked Engine of Fulfillment

Inventory management isn’t just a back-office task—it’s the engine that powers your entire fulfillment machine. In today’s ecommerce landscape, the way you manage inventory directly impacts shipping costs, customer satisfaction, and your ability to scale across multiple sales channels.

When inventory levels are dialed in, you avoid costly stockouts and overstock situations, ensuring that every order can be fulfilled quickly and accurately. This precision streamlines your order fulfillment workflow, slashing delays and keeping customers happy. Efficient inventory management also means you can optimize packaging materials and reduce dim weights, so you’re not paying extra to ship empty space.

Smart companies know that inventory isn’t just about what’s on the shelf—it’s about how fast and efficiently you can move it. By integrating inventory management with your shipping operations, you unlock new levels of efficiency, cut fulfillment costs, and deliver the kind of customer experience that keeps people coming back.

🧠 Cahoot Is Built for Intelligent Commerce

Cahoot’s system isn’t just about printing labels. It makes real-time decisions to improve performance, efficiently fulfill orders, protect your margins, enhance your customer experience, and keep your brand future-proof.

Cahoot Advantage
Result
AI-powered cartonization tied to packaging inventory
Lower DIM + no delays + better unboxing
SLA-aware shipping logic (Amazon SFP, Walmart 2-Day, etc.)
No late orders, no guesswork
Real-time warehouse reassignment + exception handling
Lower costs + higher reliability
Peer-to-peer fulfillment network
Scale with flexibility + resilience
Integrated post-purchase tools
Higher NPS, lower WISMO, verified return fraud detection

🔥 Real Costs. Real Damage.

Let’s talk numbers:

  • $2.75 per order lost due to wrong packaging (on average)
  • $98.00 for every overnight air label due to warehouse mismatch
  • $1.20 per order from return fraud via unverified return systems
  • Thousands in lost SFP eligibility revenue

Multiply that by 10,000 orders — and ShipStation’s “cheap” software just cost you a six-figure headache.

🛠️ Your Shipping Stack Shouldn’t Be a Frankenstein

Most ShipStation users bolt on plugins, Excel workarounds, and Slack fire drills. That’s not software — it’s survival mode.

Cahoot unifies:

  • Fulfillment operations
  • Smart shipping software
  • Automated shipping workflow, including rate-shopping and packaging selection
  • Post-purchase visibility
  • AI-powered returns management

…in one connected, AI-first platform that improves efficiency, reduces costs, and enhances customer satisfaction.

🧱 PE-Owned, Product-Stalled: Why ShipStation Won’t Catch Up

ShipStation is owned by a private equity firm (Stamps.com). Innovation has slowed to a crawl. Meanwhile, the complexity of ecommerce logistics is accelerating. If your ops are growing, ShipStation will hold you back.

“Good enough” isn’t good enough when you’re scaling.

⏳ Upgrade Before It Hurts

The longer you wait, the more expensive it gets. Every missed SLA, every mistyped label, every oversized box chips away at your brand and your margins.

🚀 Ready for Shipping That Actually Saves You Money?

Switch to Cahoot.
Smarter automation. Fully integrated. Built for the next generation of ecommerce brands.

👉 Schedule Your Demo

Frequently Asked Questions

What are the main problems with ShipStation?

ShipStation was built for simpler ecommerce operations. It lacks intelligent cartonization, dynamic warehouse reassignment, SLA-aware shipping logic, and integrated fraud-resistant returns—all critical for modern ecommerce brands scaling across multiple nodes and channels.

How does Cahoot compare to ShipStation?

Cahoot combines multi-node fulfillment, smart shipping software, and returns management in a single AI-powered platform. Unlike ShipStation, which requires bolt-on plugins and manual workarounds, Cahoot automates decision-making and reduces operational errors that cost brands thousands.

Can Cahoot replace ShipStation completely?

Yes. Cahoot offers all the key functions of shipping software—rate shopping, label generation, cartonization, SLA routing—plus fulfillment and returns in one platform. Brands looking to grow efficiently often find it’s a full replacement with added savings.

Is Cahoot only for large brands?

No. Cahoot supports brands at all stages—from growing DTC shops with a single warehouse to enterprise retailers with nationwide fulfillment needs. Our peer-to-peer fulfillment model makes advanced logistics accessible without massive overhead.

What’s the ROI of switching from ShipStation to Cahoot?

Brands typically see savings from reduced DIM weight, fewer SLA violations, fewer mis-picks and reships, and better returns fraud detection. These benefits add up quickly—often leading to six-figure annual savings depending on order volume.

Written By:

Jeremy Stewart

Jeremy Stewart

Jeremy Stewart leads customer success at Cahoot, helping merchants achieve high-performance logistics through smart technology and process optimization. With a background in both ecommerce operations and client services, Jeremy ensures that every merchant using Cahoot gets measurable results—whether they’re scaling from one warehouse to many or managing complex returns.

Cahoot P2P Returns Logo

Turn Returns Into New Revenue

Convert returns into second-chance sales and new customers, right from your store

Amazon Expands FBA Box Size: What Sellers Need to Know

In this article

4 minutes

Join 26,741 eCommerce Leaders Today

The content of this article covers Amazon’s recent FBA box‐size update, the AWD implications, pros and cons of the change, smart questions to ask, seller feedback, Cahoot’s solution, and FAQs—all in one place.

What Really Changed, and Why It Matters

As of June 20, 2025, Amazon raised the maximum allowable carton length for FBA shipments from 25 inches to 36 inches. Width, height, and the 50-pound weight limit remain unchanged. If you’re wondering whether this move is a big deal, the answer is yes, but with caveats.

This change opens the door for smarter packaging strategies. Think: better product bundling, reduced outer box count, and possibly some cost savings on inbound shipping if you optimize correctly. But before you go redesigning every carton, hold up—this doesn’t necessarily extend to AWD (Amazon Warehousing and Distribution), where size restrictions still apply in most cases.

The AWD Confusion Factor

A lot of sellers on Amazon forums and LinkedIn have been asking: “Does this apply to AWD too?” The short answer is: no, not really. AWD still enforces its own packaging criteria, especially around conveyable cartons. One seller summed it up well: “FBA might let me go long now, but AWD’s still playing by the old rulebook.”

The takeaway? Don’t assume this is a one‐size‐fits‐all update. Multichannel sellers and anyone using AWD for upstream storage should keep using separate carton spec templates.

Slash Your Fulfillment Costs by Up to 30%

Cut shipping expenses by 30% and boost profit with Cahoot's AI-optimized fulfillment services and modern tech —no overheads and no humans required!

I'm Interested in Saving Time and Money

Why Amazon Made This Move Now

This isn’t random. 2025 has been packed with changes to FBA and AWD capacity policies, fees, and prep requirements. This latest shift comes after Amazon:

  • Reduced peak storage limits to ~5 months of forecasted sales
  • Rolled out smart storage rate tiers for AWD
  • Cracked down on inventory performance metrics

In that context, the 36-inch change looks less like a gift and more like an efficiency nudge. Amazon wants you to ship smarter, not bigger. But if bigger helps you ship smarter, you now have the green light.

The Pros, and the Not-So-Obvious Cons

The Good:

Pros:
  • Bundle-friendly: Fit more items in a single box without penalty
  • Fewer cartons per inbound shipment: Potentially fewer prep and label steps
  • Lower cost per unit shipped if you optimize weights and sizes
  • The Gotchas:

    Cons:
  • AWD is not FBA: Still capped at 25″ for conveyable cartons
  • Oversize risk: Bigger boxes may trigger dimensional-weight penalties
  • Labeling and prep risk: Amazon is picky; one misstep on an oversized box could flag your account
  • Software blind spots: Many pack-and-ship systems haven’t updated the rules yet
  • Smart Questions to Ask Right Now

    • Which of my ASINs can benefit from the 36-inch allowance?
    • Are my 3PLs or prep centers even aware of the change?
    • Do I need to maintain separate carton rules for FBA vs AWD?
    • Is my packaging team trained to avoid dimensional-weight traps?

    What Sellers Are Saying

    One seller on the forums wrote, “It’s about time… my standard lamps have been costing me extra for repackaging for years.” Another added, “Unless AWD follows suit, this just adds another layer of complexity.”

    We’re seeing the same split across LinkedIn: half of the brands are optimistic, the other half are cautious. Everyone wants more flexibility, but not at the cost of downstream penalties or confusion.

    Looking for a New 3PL? Start with this Free RFP Template

    Cut weeks off your selection process. Avoid pitfalls. Get the only 3PL RFP checklist built for ecommerce brands, absolutely free.

    Get My Free 3PL RFP

    Cahoot’s Edge: No Length Caps, No Guesswork

    Here’s where we come in. At Cahoot, we don’t impose arbitrary box-length limits. Whether you ship 12 inches or 42 inches, our peer-to-peer fulfillment network accommodates your carton, not the other way around.

    And because we operate channel-agnostic, there’s no need to split inventory or set up redundant prep processes just to comply with Amazon’s shifting rules. When Amazon changes the rules, we don’t scramble. Our systems are already built for flexibility.

    Final Thought

    Amazon’s carton-length change is an opportunity, if you know how to use it. It’s not a magic solution, but for the right SKUs, it can open up serious efficiency. Just make sure your fulfillment strategy isn’t relying on assumptions. Because at Amazon, the rules always change.

    Frequently Asked Questions

    What’s the new FBA box length limit?

    The new maximum is 36 inches in length. Weight (50 lbs max), width, and height restrictions remain the same.

    Does this apply to Amazon AWD?

    No. AWD still enforces a 25-inch limit for conveyable cartons. Check your spec sheets before making changes.

    Will this reduce shipping costs?

    It can, especially if you bundle multiple units in one carton. But watch for dimensional weight traps.

    Can Cahoot handle boxes over 36 inches?

    Yes. Cahoot imposes no size limits on cartons, making it ideal for larger or irregularly shaped products.

    Do I need to update my packaging workflows?

    Probably. Most sellers will benefit from revisiting their pack plans and checking how their software handles the new dimensions.

    Written By:

    Indy Pereira

    Indy Pereira

    Indy Pereira helps ecommerce brands optimize their shipping and fulfillment with Cahoot’s technology. With a background in both sales and people operations, she bridges customer needs with strategic solutions that drive growth. Indy works closely with merchants every day and brings real-world insight into what makes logistics efficient and scalable.

    Cahoot P2P Returns Logo

    Turn Returns Into New Revenue

    Convert returns into second-chance sales and new customers, right from your store

    How Can Shippers Use Rising Vacancies to Secure More Flexible, Cost-Effective Storage?

    In this article

    5 minutes

    Join 26,741 eCommerce Leaders Today

    The U.S. warehouse market is shifting fast. Vacancy rates just hit 7.1% in Q2 2025, the highest level in over a decade. It’s a dramatic swing from the space-constrained chaos of just a few years ago, when pandemic-fueled demand sent shippers scrambling to lock in square footage at any price.

    Today, those same warehouses are sitting partially empty. Sublease availability has surged past 225 million square feet, and developers have slashed new construction by 45% year-over-year. For brands and logistics teams still feeling whiplash from last year’s stockpiling wave, the current moment might look like a warning. But with the right strategy, it’s actually a window of opportunity.

    The Hidden Cost of Empty Space

    Leased square footage that sits idle is more than just a sunk cost; it’s a drag on cash flow, inventory turns, and operational efficiency. Many brands overcommitted during the supply chain panic and are now underutilizing expensive long-term leases. Rents, still averaging over $10 per square foot, haven’t dropped much due to lease lag. That means even as the market softens, the costs remain sticky.

    If you’re a shipper sitting on more space than you need, it’s time to rethink your approach to storage. Subleasing is one option, but it isn’t always simple. Quality of sublease inventory can vary widely, and not every landlord is keen to play ball. That’s where more creative models are gaining traction.

    Slash Your Fulfillment Costs by Up to 30%

    Cut shipping expenses by 30% and boost profit with Cahoot's AI-optimized fulfillment services and modern tech —no overheads and no humans required!

    I'm Interested in Saving Time and Money

    The Rise of Flexible Storage Models

    As traditional warehousing strains under cost and commitment, brands are exploring alternatives. Multi-tenant and shared warehouse spaces are becoming more viable for those with fluctuating demand. These environments allow shippers to expand or contract their footprint in real time, without the burden of long leases.

    Another emerging option is the peer-to-peer fulfillment model. Platforms like the Cahoot P2P Fulfillment Network allow merchants to monetize their unused storage and fulfillment capacity by plugging into a distributed network of sellers. That means if you’re looking to get out of a lease, you might be able to repurpose your existing warehouse space as a revenue-generating node in someone else’s ecommerce operation. Or, if you’re winding down your lease entirely, you could still ship nationally using the Cahoot network without the overhead.

    Negotiating From a Position of Strength

    In softening warehouse markets like the Inland Empire, Dallas-Fort Worth, and even New Jersey, shippers are finding themselves in a rare buyer’s market. With construction down and sublease listings up, there’s leverage to negotiate short-term deals, flexible expansion clauses, and even tenant improvement credits, terms that would have been laughable in 2021.

    But it takes planning. The key is to assess your demand cycles and real estate needs with brutal honesty. How much space do you truly need? Can your inventory strategy adapt to decentralized fulfillment? Would modular lease structures serve your business better than fixed commitments?

    These are hard questions, but answering them now can create long-term resilience.

    Timing the Real Estate Reset

    Right now, we’re hearing from brands that are reevaluating every fixed cost on the books, and warehousing is near the top of the list. The companies that paused, audited their operations, and leaned into flexibility early are already seeing savings compound. One brand recently cut 40% of their storage expense by transitioning part of their fulfillment to Cahoot nodes; they didn’t lose autonomy, they gained agility.

    That kind of agility is becoming a competitive advantage. It’s not just about finding cheaper storage, it’s about staying nimble when the market shifts again, and it will.

    Looking for a New 3PL? Start with this Free RFP Template

    Cut weeks off your selection process. Avoid pitfalls. Get the only 3PL RFP checklist built for ecommerce brands, absolutely free.

    Get My Free 3PL RFP

    How to Capitalize Now

    This isn’t about gambling on the market. It’s about hedging against the next disruption while improving today’s bottom line. Whether that means subleasing, switching to a shared facility, or plugging into a P2P network, the goal is the same: reduce fixed costs, increase flexibility, and stay ready for whatever comes next.

    The warehouse vacancy surge won’t last forever. But for shippers willing to act now, it’s a rare chance to shift from reactive leasing to a proactive strategy. Just make sure your space is working for you, not against you.

    Frequently Asked Questions

    What is driving the spike in warehouse vacancies in 2025?

    The surge is largely due to pandemic-era overbuilding, reduced demand, and companies offloading excess space they acquired during the supply chain crunch of 2021–2023.

    Why are rents still high despite rising vacancies?

    Many leases were signed when the market was tight and are locked in for years. Landlords are not rushing to lower rates until those contracts come up for renewal.

    What is a sublease, and is it worth considering?

    A sublease is when a tenant leases out unused warehouse space to another company. It can be a cost-effective short-term option, but it requires due diligence on the space condition and lease terms.

    What is peer-to-peer fulfillment?

    Peer-to-peer fulfillment allows businesses to fulfill orders from each other’s warehouses using a shared technology platform like Cahoot. It’s a flexible and scalable alternative to owning or leasing large fulfillment centers.

    How can smaller brands benefit from the warehouse vacancy trend?

    Smaller brands can take advantage of shared warehouse spaces, short-term subleases, or P2P networks to avoid committing to expensive, long-term leases while maintaining nationwide shipping capabilities.

    Written By:

    Jeremy Stewart

    Jeremy Stewart

    Jeremy Stewart leads customer success at Cahoot, helping merchants achieve high-performance logistics through smart technology and process optimization. With a background in both ecommerce operations and client services, Jeremy ensures that every merchant using Cahoot gets measurable results—whether they’re scaling from one warehouse to many or managing complex returns.

    Cahoot P2P Returns Logo

    Turn Returns Into New Revenue

    Convert returns into second-chance sales and new customers, right from your store

    DTC Brands Are Dying Faster Than Ever

    In this article

    4 minutes

    Join 26,741 eCommerce Leaders Today

    Ecommerce isn’t just cooling off; it’s contracting

    In Q2 2025, Shopify store closures outpaced new installs for the first time ever: 1.5 closures per new store. That’s not a blip. That’s a reckoning.

    Revenue for small DTC brands is down 25% year over year. The overall DTC market is down 9%. And consumer spending sentiment is the weakest it’s been since 2023. Just in April, 1% of DTC brands filed for Chapter 11. That’s a flood.

    So what’s going on? Why now? And what can you actually do about it if you run a brand or support one?

    The “Why” Behind the Collapse

    Tariffs + Inventory = Cash Flow Crisis

    Here’s the brutal math: tariffs go up; landed cost skyrockets. And a lot of brands placed orders ahead of the tariff hikes, only to watch demand dry up. Now they’re sitting on overpriced inventory they can’t move, tying up precious cash. Inventory isn’t just stuff on shelves; it’s money trapped in cardboard.

    CAC Is Climbing; Retention Isn’t Saving You

    Customer acquisition costs are going up, just as the effectiveness of paid channels is going down. Even retention can’t save you when consumers are delaying purchases or trading down to cheaper alternatives. Many brands already pulled future revenue forward during the 2020–2022 boom. Now, there’s nothing left to squeeze.

    Post-COVID Saturation Is Real

    Let’s be honest: not every brand deserves to exist. Many were spun up with plug-and-play toolkits and cheap paid ads. That worked when capital was cheap and consumers were bored. Now? The music stopped. And not everyone found a chair.

    Slash Your Fulfillment Costs by Up to 30%

    Cut shipping expenses by 30% and boost profit with Cahoot's AI-optimized fulfillment services and modern tech —no overheads and no humans required!

    I'm Interested in Saving Time and Money

    Why Now?

    A few reasons:

    • Macroeconomic headwinds: Tariffs, inflation, and consumer anxiety are colliding.
    • The era of easy VC money is over: Brands are being forced to act like real businesses.
    • Platform fatigue: Shopify, Amazon, and TikTok Shops are crowded and expensive to win on.

    This isn’t just a cyclical dip; it’s a structural correction. We’re witnessing the clearing of an ecosystem that got way too crowded, way too fast.

    Who’s Most Vulnerable?

    Brands that were built on borrowed time and easy growth:

    • Brands with high CACs and low AOVs
    • Brands heavily reliant on paid social for discovery
    • Brands with no supply chain flexibility
    • Brands without real community, loyalty, or differentiation

    Real examples:

    • Flaus canceled a $30K Hamptons pop-up.
    • Beau Ties of Vermont cut staff hours.
    • Loftie saw lamp sales drop 80%.

    What You Can Do

    Audit Your Cash Flow Now

    Know exactly how many months of runway you have, with and without new revenue. Get real about your burn and where the landmines are.

    Recalculate Your CAC & Contribution Margins

    Don’t just look at blended ROAS. Look at the actual contribution margin after fulfillment, returns, payment fees, and platform costs. If you’re underwater on a hero SKU, fix it or cut it.

    Diversify Fulfillment & Cut Ops Costs

    With tariffs, shipping surcharges, and inflation hitting from all angles, fulfillment is your biggest lever. Use it. A partner like Cahoot can unify fulfillment across channels, reduce shipping zones, and preserve margins.

    Reprioritize Community, Not Just Campaigns

    Start building real relationships, not just funneling ad dollars. Brands with real communities are taking less of a hit right now. That’s not a coincidence.

    Looking for a New 3PL? Start with this Free RFP Template

    Cut weeks off your selection process. Avoid pitfalls. Get the only 3PL RFP checklist built for ecommerce brands, absolutely free.

    Get My Free 3PL RFP

    What the Future Looks Like

    It’s going to get worse before it gets better.

    Expect more closures, more acquisitions, and more consolidation. But also: the strongest brands, the ones with real margins, operational discipline, and customer loyalty, will finally have room to grow again.

    This moment is painful, but it’s also clarifying. The ecosystem can’t support 100 brands selling the same $49 water bottle with a different logo. The brands that survive this cycle will be the ones that finally build a real business.

    Frequently Asked Questions

    What’s causing the DTC brand collapse in 2025?

    Tariffs, inflation, rising customer acquisition costs, and oversaturation in key categories are squeezing margins and killing demand.

    Why are so many Shopify stores shutting down?

    Closures now outpace new installs. Many brands can’t survive rising CAC, unsold inventory, and cash flow pressure.

    Are all DTC brands at risk?

    Not all, but the most vulnerable are those reliant on paid acquisition, single-channel sales, or undifferentiated products.

    Are Shopify brands more vulnerable than Amazon sellers?

    Often, yes; Amazon sellers may have more built-in demand and streamlined fulfillment.

    What categories are getting hit hardest by the economic pressures of 2025?

    Home goods, wellness, and accessories have seen the sharpest demand drop.

    What can DTC operators do right now?

    Get ruthless on cash flow, margins, and operational flexibility. Cut burn, audit margins, diversify fulfillment, and refocus on loyalty and community. Flexible, scalable fulfillment can reduce overhead and improve margins, crucial for survival.


    Citations

    • Tariffs Trigger the Sharpest Drop in Online Spending in Over a Decade: Read more.
    • Faced with economic anxiety, retailers pare expectations for the year: Read more.
    • Brands grapple with strained cash flow amid tariffs: Read more.
    • US prices for China-made goods rise faster than inflation, analysis shows, as tariffs bite: Read more.
    • US prices for China-made goods sold on Amazon rising faster than inflation: Read more.

    Written By:

    Manish Chowdhary

    Manish Chowdhary

    Manish Chowdhary is the founder and CEO of Cahoot, the most comprehensive post-purchase suite for ecommerce brands. A serial entrepreneur and industry thought leader, Manish has decades of experience building technologies that simplify ecommerce logistics—from order fulfillment to returns. His insights help brands stay ahead of market shifts and operational challenges.

    Cahoot P2P Returns Logo

    Turn Returns Into New Revenue

    Convert returns into second-chance sales and new customers, right from your store