Brace Yourself: Trump’s Tariffs Are Triggering the Next Ecommerce Reorg
Trump’s tariffs went live on August 7th, and yes, it’s messy. What we’re seeing now isn’t just numbers on a chart; it’s a full-on rattle through supply chains, pricing, strategy, and even brand identity.
What Just Happened?
On August 7th, the U.S. government implemented sweeping tariff hikes that have been repeatedly postponed since their introduction, affecting dozens of nations. Countries like Canada, the EU, Japan, South Korea, India, Brazil, and more were hit with new duties ranging from 10% to 50%. Some sectors, like semiconductors, face tariffs as high as 100% unless manufacturing is brought stateside. The expected impact? More than $300 billion in annual tariff revenue, up from $77 billion last year.
This Isn’t a Trade Skirmish, It’s a Strategic Reset
This isn’t like the 2018 China tariffs. This time, the scale is broader and the penalties more targeted. India was hit with 50% tariffs over its ties to Russian oil. Copper got a 50% tariff starting August 1. Switzerland faces 39%, Canada 35%, Brazil 50%. Even long-time allies like the UK didn’t get spared: 10% baseline. There’s no hiding behind “friendly” supply chains anymore.
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I'm Interested in Saving Time and MoneyWhy Ecommerce Sellers Should Be Nervous
If you’re sourcing electronics, semiconductors, base metals, or consumer packaged goods from affected regions, your landed cost just exploded. The buffer of inventory on hand might help… for a few weeks. But when it runs dry, restocks will be brutally expensive unless you pivot your sourcing strategy fast.
Retailers without diversified suppliers are about to enter a pricing war with themselves, eat the cost, or pass it on? Neither is good for brand perception.
5 Real Impacts on Ecommerce Brands
- Skyrocketing COGS. Raw materials and components are suddenly 10 – 50% more expensive, especially for those sourcing from India, Canada, or Brazil.
- Last-minute rerouting. Brands are scrambling to shift to Mexico or Southeast Asia, where tariffs are lower, but contracts and production timelines are tight.
- Inventory imbalance. Expect overstocked goods from pre-tariff suppliers to get pushed while new SKUs are delayed or repriced.
- Customer confusion. Sudden price hikes with no explanation erode trust, especially on marketplaces like Amazon.
- Legal grey zones. Some of these tariffs are still under judicial review; brands don’t know if the fees will hold or be clawed back.
Cahoot’s Perspective: How to Stay Ahead
Now’s the time for every brand to get ruthlessly tactical. Here’s what we’re advising:
Run a tariff impact audit. Map every supplier and part by country of origin and assign risk scores based on tariff exposure.
Explore nearshoring. It’s not just about dodging tariffs. Shipping from Mexico or within the U.S. cuts days off delivery, which improves conversion and reduces return risk.
Bulk up on compliant SKUs. If your bestsellers are safe from tariffs, frontload inventory now before competitors drive up lead times.
Communicate with clarity. If prices are going up, don’t hide it. Build transparency with customers: “We’re adapting to global cost shifts, and here’s how we’re keeping value strong.”
Simulate, don’t speculate. Run three scenarios: full tariff continuation, partial rollback, or legal reversal. Adjust pricing, sourcing, and fulfillment options in advance, not in panic mode.
Final Thoughts
This is not a twilight event; it’s full daylight chaos in trade policy. Tariffs are real, they’re sweeping, and they’re reshaping cost equations, routing logic, and sourcing playbook. Ecommerce operators, logistics strategists, you’ve got work to do. But with foresight, modeling, and a little ingenuity behind you, you’ll not just survive, you’ll adapt, pivot, and thrive.
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Get My Free 3PL RFPFrequently Asked Questions
Which countries are impacted most by Trump’s 2025 tariffs?
India (50%), Brazil (50%), Canada (35%), Switzerland (39%), and the EU (20 – 30%) are among the most heavily impacted. Over 90 countries are affected to date.
How will these tariffs affect ecommerce pricing?
Higher tariffs will raise costs for imported goods, forcing brands to either increase prices or take margin hits. Electronics, apparel, and raw materials will see the sharpest increases.
Are there legal challenges to these new tariffs?
Yes, a May 2025 court ruling deemed some of these tariffs unconstitutional, but that decision is under appeal. The legal outcome remains uncertain.
What can brands do now to mitigate risk?
Conduct a sourcing review, prioritize low-tariff countries, adjust pricing strategies, and use platforms like Cahoot to test fulfillment and inventory models under different trade scenarios.

Turn Returns Into New Revenue

Amazon’s New Star-Only Review System Is a Seller Nightmare
I’m not saying that Amazon just made it harder on sellers; I’m saying that Amazon just made it WAY harder on sellers. Starting August 4th, they’re letting buyers give star-only seller feedback, with no context, no words, just… a number.
What Changed, and Why It Matters
Amazon’s latest “improvement” to seller feedback rolled out on August 4th. Now, buyers can leave a rating with as little as a single star and zero explanation or context. Optional text, Amazon says. Optional clarity, empathy, or sanity, many sellers say.
While that might sound small, it’s a seismic shift. Sellers rely on detailed feedback to troubleshoot operational issues, improve product listings, and contest unfair complaints. With star-only reviews, you lose that entire playbook. And sellers are furious; loud voices on forums calling it “top 3 worst ideas ever,” noting that without comments, they lose visibility on why customers are unhappy.
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I'm Interested in Saving Time and MoneySellers Are Already Feeling the Fallout
One seller reported in the Amazon seller forum that their ASIN rating dropped from 4.3 to 3.7 within the same day. Same number of reviews. No new written feedback. Nothing to explain what went wrong, or if anything went wrong at all. This is what chaos looks like in Seller Central. I’ve personally fought with Amazon Support about a similar issue, and their response was:
“Amazon calculates a product’s star rating using machine-learned models instead of a simple average. To calculate the overall star rating and percentage breakdown by star, we don’t use a simple average. Instead, our system considers things like how recent a review is and if the reviewer bought the item on Amazon. It also analyzed reviews to verify trustworthiness.”
So, appealing unfair feedback? Nearly impossible now. Amazon support can’t reverse a one-star with no text, because there’s no violation to point to. It’s algorithmic poison; no cause, just effect. And that effect could be losing the Buy Box, tanking conversion rates, or triggering a suspension based on your Order Defect Rate.
Context isn’t fluff. If a buyer leaves one star, but you don’t know why: was it late shipping? FBA mix-up? A broken box? No clue. You can’t fix what you don’t understand.
This Isn’t Just Inconvenient, It’s Dangerous
Amazon claims this change increases review volume. But what it really does is increase noise. Worse, it opens the door to manipulation. Fake reviews generated by AI are harder than ever to detect. Add anonymous star-only ratings, and you’ve got a system ripe for abuse by bots, trolls, or competitors.
Even good buyers can mess it up. They might mean to rate the product but accidentally ding your seller account. Or they get mad about a delayed FBA delivery and blame you. With no explanation, your reputation suffers; silently.
Operational Blind Spots Are Growing
Every business needs feedback to improve. Star-only reviews remove the diagnostic part of the equation. You can’t fix what you can’t see. And with the new limitations on Buyer-Seller Messaging, the result is ecommerce operators flying blind, pouring more money into ads just to recover from a reputation hit they can’t even diagnose.
Imagine paying $3 – $7 per click just to regain trust… because someone left a one-star out of spite, boredom, or by mistake. That’s where we are.
What Sellers (and Cahoot) Can Do About It
- Proactively ask for real reviews. Use your own post-purchase outreach to encourage thoughtful feedback.
- Track your own trends. If you see star drops, cross-reference with ticket volume or specific ASIN complaints. Create your own narrative.
- Flag patterns. If multiple one-stars hit in a short time, document it, even without comments. Push for support escalation.
- Join seller alliances. Explore coalition tools that give sellers more voice, data, and pressure to reverse bad policy.
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Amazon says simplifying feedback will get “more ratings faster.” But what they gloss over is: more meaningless ratings, and for sellers, that meaninglessness could translate into damage you can’t see, can’t appeal, and can’t fix. Cahoot is keeping a vigilant eye on this because when feedback gets dumbed down, sellers get hurt.
Frequently Asked Questions
How does the new Amazon review system affect seller ratings?
Buyers can now leave a star rating without writing a comment, making it harder for sellers to understand or appeal negative feedback. This can directly impact seller metrics like Order Defect Rate and Buy Box eligibility.
Can sellers appeal unfair star-only reviews?
It’s very difficult, since Amazon requires a violation of its policies to remove a review. Without written context, there’s little basis for appeal, even if the rating is clearly inaccurate or malicious.
What can ecommerce sellers do to protect their reputation?
Sellers should proactively gather detailed customer feedback through other channels, track internal support issues, and consider collaborating with platforms like Cahoot to push for better review transparency.
Why did Amazon make this change?
Amazon claims star-only reviews will increase review volume and ease for customers, but many sellers believe it prioritizes quantity over quality, creating more harm than help for legitimate businesses.

Turn Returns Into New Revenue

UPS DIM Weight: Matches FedEx with Dimensional Weight Change, and Yes, Your Margins Will Notice
UPS just matched FedEx on packaging trickery, rounding up every fractional inch in a package’s length, width, or height when calculating its dimensional weight (DIM weight) starting August 18. Another silent cost increase shipping pros like us need to wrestle with.
The What, When, and Why
Both UPS and FedEx now say, “If your box is 11.1 inches, we treat it as 12.” No more sweet rounding down at the half-inch mark. That’s a subtle but powerful switch. For example, if your box measures 8.2” x 6.5” x 3.9”, UPS will treat it as 9” x 7” x 4”. And if you’re shipping at scale, this change adds up fast. Keep in mind that if the longest side of your package exceeds certain limits, you may face additional charges or a change in rate category.
This wasn’t on the 2025 pricing roadmap early in the year. But by early August, UPS confirmed the move, aligning with FedEx’s earlier announcement for the same date: August 18.
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See AI in ActionWhy It Matters, A Quick Math Example
Dimensional weight (DIM weight) is the king in shipping math-land; it uses (length × width × height) ÷ divisor to decide billing weight, and the higher of actual weight vs. DIM weight wins. The calculation of dimensional weight involves multiplying the package’s length, width, and height to get the cubic size, then dividing by the carrier’s dim factor (dimensional factor), which is a specific number set by UPS. This process is essential to calculate dimensional weight or volumetric weight, and the result is expressed in pounds.
Historically, UPS (and FedEx) calculated DIM weight using actual package dimensions, including fractions, which gave brands a little wiggle room when packaging tightly. Now, any fraction is rounded up to the next whole inch, which inflates the dimensional weight pricing for nearly every box. Think of it as the “rounding tax”; death by inches. The calculation is done in pounds, and the result is always rounded up to the next whole pound.
By rounding each dimension up just a hair… suddenly, cubic volume, and thus billable weight, jumps. For packages exceeding one cubic foot, different dim factors may apply, and UPS uses different numbers for retail rates and daily rates. In one example, a small box shoots from 6 lbs to 8 lbs DIM-weight, and that’s before surcharges. This calculation determines whether the billable weight is based on the actual package weight or the dimensional weight. And by the way, this doesn’t affect the weight on your label; you can tell UPS the box is any size you want, but their scanners will pick up the actual weight and sneak the “real” billed weight into your invoice. Dimensional weight calculations are important for both domestic and international shipments, and using a dimensional weight calculator can help estimate shipping costs accurately.
eShipper’s VP ran the numbers: a model shipper doing 2,500 packages a month sees a $32,678 annual bump, just from this rounding—no volume increase, just rounding.
Carriers Are Quietly Squeezing Margins
This isn’t a one-off. It’s part of a pattern; we’re deep into mid-year margin creep season: surcharges, zone changes, weight triggers. FedEx and UPS are no longer politely increasing GRI once a year, or waiting for peak season to implement Q4 surcharges. What we’re seeing here is an arms race in billing sophistication. Both carriers are squeezing more margin from every cubic inch. Shipping companies like FedEx and UPS use dimensional weight pricing as a pricing technique to optimize shipping rates and shipping cost, basing charges on package size rather than just weight. It’s not about moving packages more efficiently, it’s about charging more per unit of perceived volume.
What Ecommerce Pros and Brand Operators Should Do Now
If you’re an ecommerce brand shipping 1,000+ orders a week, this change will silently eat your margins. A few cents extra per shipment becomes thousands of dollars over time — and that’s before peak season surcharges hit. This change will hurt:
- Merchants using slightly oversized packaging (even if only by millimeters)
- Sellers who haven’t optimized box size or invested in cartonization software
- Brands that rely on single-node fulfillment and can’t zone-optimize shipping
Optimizing package size and packaging materials is essential to reduce shipping costs, especially when dealing with large packages, bulky items, or light packages. Carriers calculate shipping charges based on dimensional weight, so minimizing package size helps ensure you pay less and allows carriers to fit as many packages as possible into their vehicles.
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See the 21x DifferencePractical Takeaways: How to Adapt Right Now
- Audit packaging profiles: Even small fractions now cost real money—time to measure every template. Where are you paying for air?
- Use a UPS DIM weight calculator: Re-run your most common SKUs and packaging.
- Optimize box sizes: Right-size packaging or switch to flexible poly; trimming half an inch per dimension saves dollars more than you’d think. Reducing the space your package occupies in a truck can help lower shipping heavy items costs.
- Run scenario modeling: Use your shipping data to calculate the delta between the “old math” and the “new math” so finance isn’t blindsided. Note that different shipping carriers may have different dimensional weight policies, so compare options.
- Strategize your fulfillment network: Smaller boxes, smarter distribution; Cahoot’s multi-node platform helps you ship closer to the customer cost-effectively.
Cahoot Angle, Because We’re Not Just Shipping Software
Here’s where Cahoot helps bring clarity (and savings). Our platform enables smarter packaging rules, right down to optimal cartonization, so you don’t accidentally over-bill yourself. Cahoot also helps brands ensure their package dimensions meet shipping company requirements, reducing the risk of unexpected charges from shipping companies like FedEx, UPS, and USPS. Plus, with nationwide networked fulfillment and peer-to-peer returns, you shrink both parcels and long delivery times.
Here’s what you won’t get from a bloated warehouse management system:
- Cartonization automation built-in, not a bolt-on
- Real-time visibility into how packaging size impacts your shipping bill
- Multi-node elasticity: Scale up or down your fulfillment capacity with a national network that flexes with your demand
- No complex IT overhead, WMS integrations, or delays
- A solution designed for ecommerce sellers, not 3PLs stuck in 2015
Think of it this way: while carriers crank up DIM weight via rounding, Cahoot helps you counterbalance—less packing wiggle, more routing finesse, fewer surprise bills.
Putting It All Together, So What’s the Real Impact?
Dimensional weight changes feel minor, but they compound. Carriers just nudged your cost structure upward twice already this summer; this is a third strike, and doing nothing is not an option. The new dimensional weight policy applies to both domestic shipments and international shipments, and most packages will be affected, often resulting in higher shipping costs. But it’s not all bad news.
With a sharpened eye, smart packaging, and tools built to optimize fulfillment (like Cahoot), there’s a way to maintain margins, even in a world where every fractional inch counts.
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Cut Costs TodayFrequently Asked Questions
What is UPS dimensional weight and how is it calculated?
UPS DIM weight is a pricing method based on the size of a package, not just its weight. It’s calculated as (L × W × H) ÷ 139. Now, each measurement is rounded up to the next inch before this formula is applied. The number 139 is called the dim factor (or dimensional factor), which is a specific number set by UPS. To calculate dimensional weight in pounds, you divide the cubic size of the package by this dim factor.
How does this change affect ecommerce sellers?
Sellers may see higher shipping charges, especially if packaging is not tightly optimized. This change increases shipping cost and shipping rates, particularly for large packages, bulky items, and light packages, as dimensional weight calculations now play a bigger role in determining the final price. Small differences in box dimensions can now lead to bigger billing weights, raising costs without warning.
How much more could I pay due to the DIM weight round-up rule?
It depends, but even minor changes can push DIM weight up a pound or two per package. This cost increase is a result of dim weight pricing and updated dimensional weight calculations used by carriers to determine shipping rates. Model scenarios showed cost jumps in the 6% to 9% range, and cumulative monthly billing increases thousands of dollars.
What immediate actions should brands take?
Measure all the things. Right-size packaging by carefully selecting package dimensions to fit your products, which can help reduce shipping costs and avoid extra charges from the shipping company. Run cost simulations. And, if you’re using Cahoot, lean on our platform to automate smarter routing, packaging, and scale-efficient fulfillment.
Can Cahoot help reduce dimensional weight shipping costs?
Yes. Cahoot’s platform includes cartonization software and multi-node fulfillment, helping brands use the smallest possible packaging and ship from closer to the customer — cutting both DIM charges and zone surcharges.
Do FedEx and UPS now use the same dimensional weight policy?
Yes. As of August 18, 2025, UPS matches FedEx by rounding up every dimension to the nearest inch, standardizing the DIM weight billing model across both major U.S. parcel carriers.

Turn Returns Into New Revenue

Tips for Combatting Higher Ground Shipping & Delivery Costs
Let me say it plainly: Ground shipping is no longer cheap. Not in 2025. The economy-tier services ecommerce brands relied on to keep costs down are rising faster than any other mode. And the kicker? You probably didn’t notice because they rose quietly. Just a few cents here, a new surcharge there. But it’s compounding…fast.
According to the latest TD Cowen/AFS Freight Index, economy ground parcel rates rose nearly 7.5% year-over-year in Q2 2025. That’s faster than air. Faster than LTL. And definitely faster than most brands can react.
Also, ground parcel rates hit 32% above the January 2018 baseline in Q2, an all-time high, even though average diesel prices fell. That tells you rate increases aren’t tied to fuel, they’re strategic margin plays.
Why is ground shipping getting more expensive?
FedEx and UPS aren’t running charities. In 2025, both carriers quietly inflated their accessorial fees, extended delivery-area surcharges (DAS), and repriced how they interpret “residential” addresses.
UPS, for example, now applies a Remote Area Surcharge to 15% more ZIP codes than in 2024. Combine that with the standard rate increases, and you’re looking at a 10–15% total effective increase for some DTC brands shipping to suburbs.
What’s driving it?
- FedEx’s network restructuring under its “Network 2.0” initiative
- UPS’s post-Teamsters contract cost recovery
- Fewer economy packages post-COVID peak = lower density = higher per-package costs
- Carriers are padding revenue per stop while demand softens
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I'm Interested in Saving Time and MoneyThe Hidden Cost Curve: What the Data Tells Us
The logistics world has been quietly boiling, and most ecommerce operators don’t even realize how cooked they are until the Q4 freight invoices hit like a hammer. That’s why I wanted to step back and show what’s really going on with ground shipping costs, both over time and across weight and zone variables.
When you zoom out, the real story isn’t just one rate hike or another DAS update; it’s the slow, compounding weight of cost acceleration over time. That’s why we analyzed both the long-term parcel index trend and current 2025 rate tables from UPS and FedEx to show what’s happening beneath the surface.
Ground Parcel Index Trend (2018–2025): The Slow Burn That’s Now a Blaze
First, we charted the TD Cowen/AFS Ground Parcel Index from 2018 to 2025. This isn’t just any index; it’s an aggregated pulse check on ground parcel shipping costs across major carriers (UPS, FedEx, and USPS), normalized for inflation, fuel surcharges, and accessorial fees.
If you look at the trendline, you’ll see a gentle incline in the early years. Then 2020 hits. COVID disruptions + ecommerce boom = a sharp climb in rates. What’s surprising, though, is what happened next. You might expect some post-pandemic relief. Nope. The index kept climbing. By Q2 2025, it’s at its highest level ever, driven not by pandemic chaos, but by calculated carrier pricing strategies, DIM weight enforcement, and fewer carrier incentives for SMBs.
Takeaway: If you’re budgeting based on 2022 assumptions, you’re underwater. Index data shows that ground rates have structurally shifted up, and the new normal is…not normal at all. There’s a new silent tax on every ecommerce order, especially for brands that haven’t updated their logistics strategies in years.
Chart 1: FedEx and UPS Ground Parcel Index (2018–2025).

Billed Weight vs. Cost-Per-Package (Multi-Zone): The Hidden Geometry of Shipping Pain
The second chart shows the cost curve for shipping a package via ground, depending on billed weight and destination zone. This was derived by synthesizing rate tables from the official 2025 UPS and FedEx rate guides you can download right now. We simulated realistic pricing across Zones 2 through 8, for packages up to 50 lbs.
What becomes clear fast is this:
- Zone distance has a nonlinear impact. The same 10 lb box costs nearly 30–40% more to ship to Zone 8 than Zone 2.
- Weight-based costs aren’t flat. Each extra pound adds more than just weight; it multiplies cost, especially past the 10–15 lb range where rate brackets steepen.
- You’re probably getting crushed on midweight, long-zone shipments. That 18 lb box going to Zone 7 is silently eroding your margin every time you offer free shipping.
Takeaway: The average ecommerce merchant is overpaying because they’re not engineering for zone or weight efficiency. They’re just printing labels and hoping for the best. Big mistake.
Chart 2: Billed Weight vs. Cost-Per-Package by Zone (FedEx & UPS, 2025).

Key insights include:
- Zone escalation is brutal. The same 3 lb package can cost 2× as much going to Zone 8 versus Zone 2. A single-warehouse model is bleeding you dry on long-haul orders.
- Billed weight ≠ actual weight. Dimensional weight pricing inflates cost, especially when packaging isn’t optimized. A 2 lb item in a 12 × 12 × 10 box can be billed at 8+ lbs.
- Carrier policies diverge fast. USPS Ground Advantage offers strong pricing in Zones 2–5 for lightweight packages, while UPS’s negotiated discounts become more competitive at higher weights and volumes. FedEx Ground Economy still has a niche in deferred delivery, but fewer merchants rely on it due to limitations on delivery speed and flexibility (e.g., cannot deliver to PO Boxes).
- Flat rate isn’t always flat. Priority Mail Flat Rate boxes are convenient, but often more expensive than zone-based pricing for 2–5 lb packages going to Zones 2–4.
Takeaway: Don’t just look at average shipping cost. Build a dynamic model that accounts for zone distribution, dimensional weight risk, and carrier behavior. It sounds scarier than it really is: modern technology can help. For the rest of 2025 and into 2026, optimizing for billable weight and fulfillment geography isn’t a “nice-to-have.” It’s a survival strategy.
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So what’s the fix? Firstly, we’re seeing that brands are shifting lower-value, lightweight shipments to slower, economy service tiers, like FedEx Ground Economy or UPS Ground Saver, to soften cost spikes. But while slowing down your low-value shipments can help, it shouldn’t be the only lever you pull. You still have customer expectations to meet. Let’s dig into how you can keep up, fiercely and intelligently.
1. Shift Volume Strategically, Don’t Just Rant About Rates
The index shows that shippers are diverting lightweight parcels to slower service levels this quarter. That shift drove down cost per package but raised average billed weight, leading to surprising rate hikes in the index data.
Here’s what to test:
- Pilot deferred services for small items (under 2–3 lbs) and see if the slower ETA is worth the savings.
- Never just blanket shift—test geographically. Maybe shift East Coast to Ground Saver and keep West on Priority.
That data-backed nuance lets you stay lean without tanking delivery promises.
2. Audit Surcharges Like a Hunter, Because Carriers Are Hunting Yours
UPS raised its ground fuel surcharge by 15%, FedEx by 12%, even though diesel dropped by 8% YoY. That’s not cost pass-through, it’s revenue arbitrage.
And surcharges aren’t limited to fuel. UPS added fees for:
- Print services
- Payment processing
- Paper invoices
- Zone realignment errors
Every surprise fee is a profit leak if you don’t audit. Run monthly invoice audits using a service such as Refund Retriever or Cahoot’s Carrier Invoice Report to claw back charges and prevent reoccurrence. Benchmark your rates quarterly for visibility over time.
3. Optimize Packaging: Because Every Inch Costs
Don’t ignore the weight/zone multiplier. Carriers LOVE dimensional weight. As zones shift and surcharges rise, oversized packages are now a double penalty. Smart brands:
- Use polybags or bubble mailers for soft goods
- Right-size boxes using cartonization logic
- Use postage scale logs to track size variance
It’s: smaller box → less DIM weight → fewer zones crossed → lower shipping expenses across your program.
4. Leverage USPS When It Makes Sense
With FedEx/UPS squeezing margins, USPS Ground Advantage and Media Mail suddenly look powerful again. They’re slower, yes, but for low-cost items, the trade-off can be entirely worth it.
USPS even rolled out Priority Next-Day service in over 60 markets (and growing), blurring the line between economy and faster options. That’s something to pinch-test.
Note: Priority Mail Next-Day is a separate, contract-only service for businesses with negotiated service agreements that offers next-day delivery to locations within 150 miles of participating USPS locations. Minimum volumes may apply.
5. Customer Communication = Margin Protection
Don’t hide slower service under a free shipping flag. Instead:
- During checkout, call out “Delivered in 4–7 business days via Economy Ground” with real-time tracking links.
- Offer delivery upgrades at purchase for fast-moving or high-value SKUs.
- Use delivery expectations as a conversion tool, not a surprise to the customer.
Clear language prevents complaints, WISMO cases, and refund requests that eat margins.
6. Regional Carriers & Hybrid Last-Mile Models
Major carriers aren’t always cheaper. Some brands are partnering with regional carriers or using local couriers in high-density zones. That often cuts costs without sacrificing delivery time.
Examples I’ve seen work:
- A local carrier picks up in NYC or LA, then delivers packages in bulk to FedEx/UPS/USPS for the final mile.
- A hybrid mix of FedEx/UPS + USPS for rural zones.
This strategy especially helps when mode-shifting lightweight volume away from big carriers. When you’re shipping high volume and low-margin items — think apparel, small electronics, beauty, or anything lightweight — every few cents saved per shipment adds up. These hybrid models help:
- Lower cost-per-package
- Improve delivery coverage in tricky zones
- Avoid rate hikes from major carriers
7. Explore Hybrid Fulfillment
If your 3PL is stuck in one location, you’re likely hitting long zones by default. Spreading inventory closer to customers can drastically reduce the average shipping zone and cost.
8. Re-evaluate your free shipping threshold
If your AOV is $42 and your average shipping cost is $14, you’re giving away margin with every “free” shipment.
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See Scale JourneyFinal Thoughts: Deep Insights You Won’t Hear at Conferences
With national carrier surcharges climbing again, regional and hybrid carrier strategies aren’t a “nice-to-have”; they’re an edge. More brands will shift this way as delivery economics get tighter, especially for free shipping models or returns.
1. Carriers aren’t passing through costs, they’re engineering margin. Fuel surcharge hikes even as diesel drops prove the point.
2. Volume shifting is the insurer of margin in a hypercharged rate environment. But it demands smart segmentation; customers are willing to wait, until they aren’t.
3. Invoice audits deliver net margin boosts. Often reclaiming unseen dollars if you missed subtle new fees.
4. Packaging isn’t just aesthetics, it’s your Zone Minimizer 2.0. Even an inch past the threshold can break the unit cost math.
5. Communication is your invisible margin guardrail. Customers who understand delivery trade-offs don’t return orders or create customer service tickets; they convert quietly and joyfully.
Look, this isn’t a temporary blip; it’s a pricing realignment. There’s blood in the water. And those who treat it like a rounding error are the ones who’ll be squeezed hardest. With carriers shifting to aggressive surcharge strategies and volume declines ongoing, the brands that survive (and thrive) are those that pivot fast, audit hard, and control the conversation.
And you don’t need to choose between slow, cheap shipping and fast, expensive shipping. You need better shipping math. The brands winning in 2025 aren’t necessarily paying less; they’re paying smarter. Every package is a micro-optimization opportunity. And in this new era of quiet cost creep, your bottom line depends on seeing and solving for the full picture.
Frequently Asked Questions
Should I always redirect lightweight shipments to economy services?
If you’re scaling shipping and have many items under 3 lb, testing slower economy options like FedEx Ground Saver or USPS Ground Advantage is smart, especially when rate drops are significant and customer expectations can be managed.
How often should I audit shipping invoices?
Monthly or quarterly audits work best to catch fuel surcharge hikes, zone realignment fees, and other hidden charges that carriers apply mid-cycle without warning.
Are regional carriers worth the complexity?
Yes, in high-density zones they can cut costs by up to 20%, while reducing reliance on large-carrier surcharges. But you need solid tracking and exception management controls in place.
How can I package smarter to reduce DIM weight?
Use cartonization software to right-size boxes, choose bubble mailers or polybags for lightweight items, and keep a log of package size variances, especially if you’re using automated packing stations.
Will shifting ground volume hurt customer satisfaction?
Not if it’s communicated correctly. By clearly labeling delivery expectations and offering optional upgrades at checkout, most customers see slower ground as an acceptable trade-off for free or lower-cost shipping.

Turn Returns Into New Revenue

How to Choose the Best Walmart 3PL
I’ve spent the past eight years helping ecommerce businesses grow, ship faster, and adapt to Walmart’s ever-changing fulfillment demands. I work hand-in-hand with warehouse operators and 3PL partners every day. And if there’s one thing I’ve learned, it’s this: not all 3PLs are built to handle Walmart. The right Walmart 3PL should align with your business model and support your long-term goals for growth and efficiency.
So let’s break down how to choose the best Walmart 3PL, whether you’re evaluating Walmart Fulfillment Services (WFS), looking to optimize order fulfillment, or just want to avoid hidden costs that quietly eat your margins. Remember, your choice of fulfillment partner can directly impact your business’s success on the Walmart platform, affecting everything from delivery speed to customer satisfaction.
Let’s dive into what matters most when finding the best fulfillment partner for your needs.
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I'm Interested in Saving Time and MoneyWhat Makes Walmart Fulfillment So Different?
Walmart’s ecommerce ecosystem isn’t plug-and-play like Amazon’s FBA. Their fulfillment process is strict, yet flexible, if you know what you’re doing. Sellers need to meet exact fulfillment requirements, comply with shipping speed standards, and deliver a seamless customer experience that rivals their physical stores.
That’s where a solid 3PL comes in.
But what you really need is one that understands the nuances of Walmart Marketplace, offers real-time inventory tracking, and doesn’t vanish when something goes wrong. It’s crucial to choose a 3PL that can seamlessly integrate with Walmart’s systems and your ecommerce platform for efficient operations.
WFS vs. Walmart-Compatible 3PLs
Walmart Fulfillment Services (WFS) is the default choice. It’s streamlined and deeply integrated. But WFS doesn’t work for every ecommerce seller. In these cases, outsourcing fulfillment to a third-party logistics provider (3PL) can address specific business and fulfillment needs, offering greater flexibility and control.
Why? Because you give up control—over your inventory management, your branding, and sometimes even your pricing flexibility.
A great 3PL, on the other hand, gives you:
- Multi-channel fulfillment
- Fulfillment solutions tailored to your unique needs, ensuring compliance and efficiency
- Flexible shipping options beyond WFS’s constraints
- Lower fulfillment fees (in many cases)
- More control over packaging materials and branding
Many of the sellers I’ve worked with start with WFS, but graduate to a more customized 3PL when their business outgrows the box. As your business evolves, matching different fulfillment solutions to your changing needs drives optimal growth.
Key Factors to Consider
If you’re serious about choosing the right fulfillment partner, here’s what to prioritize:
- Walmart compliance: Can your 3PL fulfill Walmart orders on time and according to spec?
- Fulfillment operations: Do they support fast delivery, accurate order processing, and smooth returns? Look for reliable fulfillment and ensure orders are processed efficiently to meet Walmart’s strict standards.
- Order tracking & shipping carriers: Does the 3PL offer real-time order tracking and integrate with major shipping carriers to provide timely updates and enhance transparency and customer satisfaction?
- Cost savings: Watch out for hidden fees and opaque pricing. Ask for transparency, and consider how shipping rates and weight affect costs.
- Peak season readiness: Can they scale with your volume during Q4 and beyond?
- Technology stack: Are they using order management systems that give you visibility and control?
A strong 3PL partner should also provide value-added services such as custom packaging or kitting, backed by deep supply chain expertise.
I’ve seen sellers burn through 3PLs simply because they didn’t ask the right questions early on. The best ones feel more like partners than vendors, supporting your growth every step of the way.
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Get My Free 3PL RFPInventory Management for Walmart Sellers
Inventory management is the backbone of any successful ecommerce business, and for Walmart sellers it’s even more critical. With customer expectations for fast delivery and reliable service at an all-time high, having the right products in the right place at the right time can make or break your Walmart Marketplace performance.
To stay ahead, Walmart sellers should invest in advanced technology solutions—real-time tracking and robust order management systems that integrate with your ecommerce platform and 3PL.
Outsourcing inventory management to a reliable 3PL unlocks cost savings and efficiency. A trusted partner handles everything from receipt and storage to shipping and returns, freeing your team to focus on customer engagement and growing your business.
Implement best practices like just-in-time replenishment, demand forecasting, and regular audits to fine-tune stock levels, reduce waste, and stay ready to fulfill Walmart orders at a moment’s notice.
In today’s competitive marketplace, effective inventory management is a must for Walmart sellers seeking high customer satisfaction, competitive pricing, and scalable growth.
Cahoot: A Walmart 3PL Built for Marketplace Sellers
Our network is built with Walmart sellers in mind. We help clients meet aggressive same-day shipping SLAs, reduce shipping costs, and avoid chargebacks due to fulfillment mistakes.
Here’s what sets Cahoot apart:
- Walmart-optimized workflows and shipping logic
- Strategically located nationwide fulfillment centers to ensure fast, accurate order processing, and support Walmart’s performance requirements.
- Integrated order routing across channels
- Full transparency with real-time tracking
- Ability to provide temperature control for perishable goods, ensuring compliance with Walmart’s standards
We’re not just managing shipments, we’re helping brands run leaner, faster, and more profitably inside the Walmart ecosystem.
Cahoot’s fulfillment centers are designed to meet Walmart’s requirements for shipping, labeling, and inventory management. Our customer service team efficiently handles inquiries, including order tracking and returns, to enhance the overall customer experience.
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See Scale JourneyFinal Thoughts
Choosing a Walmart 3PL isn’t about picking the biggest name—it’s about aligning your operations with a partner that understands Walmart’s expectations and your growth goals.
If you want a 3PL provider that actively improves your margins, Cahoot’s worth a look.
Frequently Asked Questions
What is a Walmart 3PL and how is it different from Walmart Fulfillment Services (WFS)?
A Walmart 3PL is a third-party logistics provider that helps Marketplace sellers fulfill orders outside of WFS. Unlike WFS, you retain control over inventory, branding, and pricing.
Does Walmart allow sellers to use their own fulfillment partners?
Yes. While Walmart promotes WFS, third-party sellers can use their own 3PLs as long as they meet Walmart’s fulfillment and shipping performance standards.
What are the benefits of using a Walmart 3PL over WFS?
Benefits include more flexible pricing, better control of multi-channel inventory, branded packaging, and scalable peak-season capacity.
How does a Walmart 3PL impact customer satisfaction and shipping speed?
The right 3PL boosts speed and accuracy by reducing processing delays, leading to better reviews and fewer complaints.
How can Cahoot help with Walmart fulfillment?
Cahoot offers Walmart-compliant 3PL services with fast shipping, nationwide coverage, and cost-effective rates, supporting both WFS-alternative and hybrid models.

Turn Returns Into New Revenue

What Is Dunnage: Types, Uses, and Benefits
In this article
13 minutes
- Key Takeaways
- Defining Dunnage
- Types of Dunnage Materials
- Benefits of Using Dunnage
- Choosing the Right Dunnage
- Regulatory Compliance & Safety Standards
- Reusable Dunnage Options
- Improving Shipping Efficiency with Dunnage
- Tracking Dunnage Inventory
- Cost-Effective Dunnage Strategies
- The Future of Dunnage in Logistics
- Summary
- Frequently Asked Questions
Dunnage refers to materials used to protect goods during shipping by filling empty spaces and preventing movement. In this article, we will explore what dunnage is, as well as various types such as bubble wrap, wood, and foam, their uses, and the benefits of using dunnage for safe transportation.
Key Takeaways
- Dunnage is essential for protecting goods during shipping, preventing damage by filling voids and absorbing shocks.
- There are various types of dunnage materials, including bubble wrap, wood, and air pillows, each suited for different shipping needs.
- Investing in proper dunnage not only minimizes damages and returns but can also improve shipping efficiency and compliance with regulations.
Defining Dunnage
Dunnage refers to any robust material utilized in shipping. It serves to safeguard goods from damage. Its primary role is to fill empty spaces within packaging, preventing items from shifting and sustaining damage during transport. This can include anything from preventing scratches and dents to absorbing shocks and vibrations that occur during transit. Choosing the correct amount of dunnage helps businesses significantly reduce returns caused by damages, ensuring products arrive in perfect condition.
Dunnage is not just about protecting individual products; it also plays a crucial role in the overall safety and efficiency of shipping operations. Proper dunnage and steel dunnage ensure the well-being of individuals handling the shipments and maintain the integrity of the cargo protection, including crisscrossed dunnage and floor dunnage.
Whether you’re shipping fragile items that require more material or heavy goods that need structural support, understanding the various types of dunnage materials and fragile materials available can help you make informed decisions.
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I'm Interested in Saving Time and MoneyTypes of Dunnage Materials
Dunnage materials come in various forms, each with unique characteristics suited for specific shipping needs. Common dunnage materials include:
- Bubble wrap
- Solid plastics
- Air pillows
- Wood
- Foam
- Paper-based materials
Knowing these materials helps in selecting the appropriate type of dunnage, providing optimal protection and efficiency during transit.
Bubble Wrap
Still one of the most common forms of protective dunnage, bubble wrap is a versatile packing material primarily used for shock absorption, making it ideal for protecting fragile items like glass and ceramics during shipping. It’s great for wrapping individual items, though traditional bubble wrap can generate static, so avoid it for electronics. Its popularity stems from its reliability and durability; however, it is not biodegradable, and burst bubbles can lose their protective ability over long hauls.
Even with these drawbacks, bubble wrap continues to be a preferred choice for many shippers because of its effectiveness in filling packaging gaps and protecting delicate items.
Solid Plastics
Solid plastic dunnage, often made from high-density polyethylene, is used for high-value industrial shipping due to its robustness and durability. This type of dunnage is particularly effective for protecting heavy and expensive items such as electronics, glass, and ceramics. Its moisture-blocking capabilities and ability to absorb spills further enhance its protective qualities.
Although solid plastics can be pricier, their durability makes them a valuable investment for high-value shipments.
Air Pillows
Air pillows are lightweight, air-filled plastic bags that:
- Provide cushioning and protection during shipping
- Serve as an efficient gap filler (especially in relatively snug boxes)
- Keep items stationary
- Absorb shocks during transport
Air pillows provide a cheap and reusable packaging solution, though they can lose effectiveness if they pop during transit. Their lightweight nature and low cost still make them popular for less fragile items, but they collapse under pressure, so don’t use them for heavy or sharp objects.
Wood Dunnage
Wood dunnage is commonly used for transporting large machinery and appliances. It is also suitable for electronics. It serves as a barrier between heavy goods, preventing damage and stabilizing items within shipping containers. Wooden pallets, considered a form of wood dunnage, provide a sturdy base for large, heavy products like construction materials. Wood is an affordable and ethically sourced material, making it a sustainable choice for dunnage.
For international shipments, wood must be heat-treated and stamped to meet ISPM-15 compliance, ensuring it is free from pests and contaminants.
Despite the need for treatment, wood’s reusability and structural integrity make it a reliable choice for heavy-duty dunnage applications.
Foam Dunnage

When you’re shipping fragile or high-value items, foam is your best friend. Foam dunnage is ideal for protecting delicate items such as electronics, glassware, and medical equipment during transit. Die-cut foam inserts prevent movement, absorb shock, and give off a high-end feel. It comes in two primary types: open-cell foam, which is excellent for cushioning, and closed-cell foam, which offers better moisture and chemical resistance.
Although foam dunnage can be recycled and reused, it is generally less eco-friendly compared to materials like kraft paper. Its lightweight and customizable nature still makes it suitable for various applications.
Molded Pulp or Paper Pulp Inserts
These are becoming increasingly popular as a sustainable alternative to foam. They’re sturdy, biodegradable, and great for consistent SKUs (e.g. candles, skincare jars).
Anti-Static Dunnage for Electronics
If you’re shipping semiconductors, electronics, or components, this is non-negotiable, as it prevents electrostatic discharge (ESD) damage during transport. Often made from foam or plastic treated with anti-static agents, this specialized dunnage ensures that sensitive electronic components remain safe from static electricity, which can cause significant damage if not properly managed.
Paper-Based Dunnage Materials
Paper-based dunnage, made from kraft or recycled paper, is the workhorse of eco-conscious brands. It’s versatile and recyclable, making it an eco-friendly and cost-effective cushioning material designed to fill voids in shipping boxes. Bonus: it makes unboxing feel more natural and “premium” for certain audiences.
Kraft paper is known for its strong tear resistance and cushioning capabilities, making it a popular choice for many shippers. Corrugated paper offers exceptional strength for heavy items while maintaining eco-friendly properties, addressing the growing customer demand for sustainable packaging solutions. It’s ideal for multi-unit shipments or bundled SKUs, as it prevents items from bumping into each other, and can be custom-fitted to boxes for maximum efficiency.
This type of dunnage is biodegradable and recyclable, making it a more sustainable option compared to plastic dunnage. Additionally, paper dunnage often costs less than plastic alternatives while providing comparable protection. Shredded paper, cardboard, or fill, is another paper-based option, serving as a recyclable alternative to packing peanuts and offering effective cushioning for lightweight products. Often used in boutique and gifting brands, it creates a luxurious feel, supports oddly shaped items, and keeps products stable. But beware: it can be messy and increase packaging time.
Custom Dunnage Solutions
Custom dunnage is key for shipping fragile or irregularly shaped items needing specific packaging dimensions. These tailored solutions protect valuable products by providing a perfect fit, ensuring better protection and stability during transit. Custom dunnage can be made from various materials, including foam, plastics, and metals, offering flexibility based on product needs.
Customization techniques, such as CNC cutting and molding, allow for the creation of dunnage that perfectly fits irregularly shaped products with very specific dimensions. Collaboration with dunnage providers can lead to uniquely tailored packaging solutions that enhance the protection of specific cargo.
While custom dunnage is often more expensive due to its bespoke nature, it is a worthwhile investment for businesses shipping high-value, fragile items.
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Get My Free 3PL RFPBenefits of Using Dunnage
Dunnage materials play a critical role in securing shipments and keeping items stable during transportation, thereby minimizing the risk of movement that can lead to damage. Investing in proper dunnage helps businesses prevent costly replacements due to damaged goods, ensuring shipments arrive safely and intact.
The benefits of using dunnage include damage protection, moisture protection, and shock absorption, all of which contribute to the safe delivery of products.
Damage Protection
Dunnage plays a crucial role in absorbing shocks and vibrations, significantly reducing the risk of damage to goods. Proper use of dunnage can prevent fragile items such as delicate electronics and ornate glassware from being damaged during transport. Air pillows and dunnage bags are commonly used for filling voids and absorbing shock, ensuring the protection of sensitive items.
This not only enhances shipping safety but also minimizes shipping costs by reducing the likelihood of damage.
Moisture Protection
Moisture-resistant dunnage is essential for protecting products during transit, as moisture can cause significant damage. Certain dunnage types are designed to protect cargo from environmental factors, maintaining product integrity to protect goods.
For example, airbags not only protect against physical impacts but also help create barriers, maintaining moisture barriers and preventing damage from spills or humidity.
Shock Absorption
Effective dunnage materials, such as airbags and air pillows, provide excellent shock absorption properties, protecting delicate items during transit. Dunnage plays a crucial role in reducing the risk of damage caused by impacts during handling, ensuring that goods can absorb shock and be delivered safely and without damage.
Choosing the Right Dunnage
Selecting the right dunnage involves assessing the characteristics of the cargo, such as its fragility, weight, and shape. Businesses need to consider the types of products being shipped, the shipping methods used, and the specific packing options available. For example, wood is favored for its strength and versatility but may require additional protective measures for moisture-sensitive cargo. Custom dunnage solutions can be created to meet unique needs, ensuring enhanced protection and stability for specific cargo.
Regulatory compliance is also crucial when choosing dunnage, as various cargo types may have specific safety and legal requirements. Careful evaluation of these factors enables businesses to select the right dunnage materials, offering the best protection and regulatory compliance.
Regulatory Compliance & Safety Standards
Adhering to regulatory standards ensures the safe and legal transportation of goods. For example, ISPM-15 regulations require that wood dunnage used in international shipping be heat-treated and stamped to prevent the transfer of pests. Additionally, OSHA has specific load securement expectations that must be met to ensure the safety of cargo during transit.
Eco-label certifications can also play a significant role in demonstrating a commitment to sustainability. By adhering to these standards, businesses can ensure that their shipping practices are both safe and environmentally responsible.
Reusable Dunnage Options
Reusable dunnage options are not only environmentally sustainable but can also reduce long-term costs for businesses. Examples include:
- Wood dunnage, a renewable resource that can be reused multiple times.
- Foam dunnage, particularly types like expanded polypropylene (EPP), which is recyclable and supports eco-friendly packaging.
- Partnering with vendors who offer take-back programs or biodegradable materials to further enhance sustainability efforts.
Proper disposal or recycling of dunnage materials minimizes environmental impact. Implementing reuse practices and partnering with sustainable vendors helps businesses manage dunnage waste and packaging waste effectively, contributing to a greener shipping industry through the use of recycled materials.
Improving Shipping Efficiency with Dunnage
Dunnage streamlines the shipping process by optimizing shipping container space and reducing shipping costs. Materials like kraft paper and packing materials are cost-effective and ensure items arrive safely by minimizing in-transit movement. Air pillows provide cushioning for fragile items, further enhancing shipping efficiency. Businesses can also use dunnage to effectively ship products while maintaining safety.
Effective inventory management systems allow for real-time tracking of dunnage materials, ensuring their availability and location are continuously updated. Utilizing technology-driven solutions enhances decision-making in dunnage management by providing visibility into stock levels and usage patterns, ultimately improving overall shipping efficiency.
Tracking Dunnage Inventory
Tracking dunnage inventory is essential for maintaining adequate stock levels and avoiding supply shortages. An inventory management system allows businesses to monitor stock levels, usage rates, and reorder points, ensuring they have the necessary materials on hand when needed. Monitoring usage rates helps businesses understand how quickly dunnage is consumed, allowing for timely reorders.
Implementing best practices can enhance dunnage inventory management, including:
- Conducting regular audits
- Utilizing automated alerts
- Maintaining accurate records
- Setting reorder points based on usage rates
These practices allow businesses to effectively manage dunnage supplies and prevent waste.
Cost-Effective Dunnage Strategies
Cost-effective dunnage strategies balance quality and cost, allowing businesses to protect products during shipping without significantly raising overall shipping costs. Some cost-effective dunnage materials include kraft paper and corrugated paper, known for their protective qualities and affordability. Using lightweight dunnage materials can also reduce shipping expenses while still providing adequate protection.
To improve dunnage usage and shipping efficiency, consider the following strategies:
- Choose appropriately sized packaging for products to minimize dunnage waste and shipping costs.
- Utilize a digital logistics platform to optimize dunnage usage and enhance overall shipping efficiency.
- Maintain accurate records of dunnage inventory.
- Use data analytics to forecast future dunnage needs, allowing better planning and resource allocation to improve cost efficiency.
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See Scale JourneyThe Future of Dunnage in Logistics
The future of dunnage in logistics lies in technology-driven optimization. AI-based dunnage optimization tools and 3D scanning for box size and void fill prediction are already transforming the industry. These technologies allow for more precise and efficient use of dunnage materials, reducing waste and improving protection for shipped goods.
Integrating dunnage planning into Warehouse Management Systems (WMS) or Transportation Management Systems (TMS) can further enhance shipping efficiency. As the shipping industry continues to evolve, the intelligent use of automation and optimization techniques will play a critical role in achieving faster fulfillment and reduced labor costs.
Summary
Understanding and utilizing the right dunnage materials is essential for ensuring the safe and efficient transportation of goods. From bubble wrap to custom solutions, each type of dunnage offers unique benefits and applications. By choosing the appropriate dunnage, businesses can protect their products from damage, moisture, and shocks, ultimately reducing costs and improving customer satisfaction.
As the logistics industry continues to innovate, the future of dunnage will be shaped by technological advancements and a growing emphasis on sustainability. By staying informed about the latest developments and best practices, businesses can optimize their shipping processes and contribute to a more sustainable and efficient future. So, make the smart choice, invest in proper dunnage, and watch your shipping operations thrive.
Frequently Asked Questions
What is dunnage?
Dunnage is the protective material used in shipping to fill empty spaces and prevent damage to goods by absorbing shocks and vibrations. It’s essential for keeping your items safe during transit!
What are some common types of dunnage materials?
You’ve got several options for dunnage materials, like bubble wrap, foam, wood, and air pillows. Each one helps protect your items during shipping and handling.
Why is regulatory compliance important for dunnage?
Regulatory compliance is important for dunnage because it guarantees the safe and legal transport of goods while meeting specific standards like ISPM-15 for wood materials. This not only protects your shipments but also helps avoid potential legal issues.
How can businesses track their dunnage inventory?
To effectively track dunnage inventory, businesses should utilize an inventory management system that keeps tabs on stock levels and usage rates. This way, they can always ensure they have the right materials available when needed.
What are the benefits of using reusable dunnage?
Using reusable dunnage is a smart choice because it’s environmentally friendly and can save your business money in the long run. Plus, with options like wood and foam dunnage, you’re supporting sustainability while cutting costs.

Turn Returns Into New Revenue

Shrinkflation Is Back: What Ecommerce Retailers Need to Know in 2025
In this article
5 minutes
- What Is Shrinkflation (and When Did It Start)?
- Why Shrinkflation Isn’t Just About Product Size Anymore
- Why It’s Accelerating Now (And Who’s Leading It)
- Shrinking the Reverse Logistics Problem
- Should You Shrink Your Returns Policy?
- The Cahoot Take
- So What Should Brands Be Doing Right Now?
- Frequently Asked Questions
You know the feeling. You tear open your favorite snack bag, only to find it’s mostly air. You scroll Amazon for paper towels and realize the “12 = 24 rolls” trick isn’t fooling anyone anymore. That’s shrinkflation, where you’re paying the same, or more, for less.
But here’s the thing: Shrinkflation isn’t just a grocery store phenomenon. It’s creeping into ecommerce, DTC brands, and even the way retailers manage inventory, fulfillment, and returns.
So let’s unpack it. What is shrinkflation really doing to retail in 2025? And what’s your move if you’re running an ecommerce business?
What Is Shrinkflation (and When Did It Start)?
Shrinkflation has technically been around for decades. But it entered mainstream vocabulary during the post-pandemic inflation spike of 2021 – 2022, when CPG brands quietly started downsizing products without lowering prices.
Fast forward to 2025, and it’s become institutionalized. The Wall Street Journal recently reported that consumers now expect shrinkflation. It’s no longer a scandal, it’s a strategy.
What started with toilet paper and breakfast bars has extended to ecommerce packaging sizes, SKU quantities, return windows, and more.
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I'm Interested in Saving Time and MoneyWhy Shrinkflation Isn’t Just About Product Size Anymore
Here’s where things get interesting. In ecommerce, shrinkflation shows up in ways that are harder to see, but just as costly:
- Bundles that include fewer items but still carry the same price tag.
- Return policies with stricter timelines and more exclusions.
- Free shipping thresholds are creeping upward, from $35 to $50, then $75.
- “Deluxe” editions that used to be standard, now basic, means barebones.
This is the kind of shrinkflation that impacts not just what consumers get, but what they expect from you as a brand. And it’s often hiding in plain sight.
Why It’s Accelerating Now (And Who’s Leading It)
In Q1 and Q2 of 2025, pressure on margins is back in a big way. Tariffs on Chinese imports, consumer pullback, and warehouse vacancies are making it tougher for ecommerce brands to survive, let alone grow.
So retailers are leaning into shrinkflation not as a one-time fix, but as part of a bigger playbook:
- Target quietly cut the size of its in-house tech accessories.
- A major DTC pet brand reduced its “starter kit” contents by 25%.
- A Shopify brand known for home goods reduced its return window from 60 to 30 days, citing “inventory health.”
They’re not advertising it. But if you read between the lines, or the reviews, you’ll spot the moves.
Shrinking the Reverse Logistics Problem
Here’s the twist nobody’s talking about: Shrinkflation isn’t just about getting more out of the sale. It’s also about cutting the cost of everything after the sale.
For example, returns.
In the past, brands could afford generous return policies because margins were fat. Not anymore.
Now we’re seeing:
- Fewer pre-paid return labels.
- More “final sale” language on seasonal SKUs.
- Higher restocking fees or “re-inspection” charges.
Returns are one of the biggest hidden costs in ecommerce, and shrinkflation is giving brands permission to quietly shrink that part of the business, too.
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Get My Free 3PL RFPShould You Shrink Your Returns Policy?
Not automatically. If you’re building long-term customer trust, cutting corners on service can backfire.
But here’s what you should do: audit your reverse logistics. Ask questions like:
- Are we taking returns on items that can’t be resold profitably?
- Are our policies optimized for margin or for habit?
- Are there SKUs that should be final sale or non-returnable?
If the answer is yes, make strategic adjustments. Not punitive ones.
The Cahoot Take
At Cahoot, we’re seeing more brands experiment with leaner fulfillment and returns strategies, not by squeezing customers, but by gaining more control over how returns are routed, restocked, or resold.
For example, peer-to-peer returns allow brands to keep returned items circulating closer to the next buyer, avoiding restock delays and slashing return shipping costs. That’s not shrinkflation. That’s smart fulfillment.
Shrinkflation is inevitable. But how you manage it isn’t.
So What Should Brands Be Doing Right Now?
Well, you can’t completely avoid shrinkflation in today’s market. But you can be intentional about it.
Here’s what I’m telling brands:
- Be transparent where it counts. If you’re reducing bundle sizes, explain why.
- Audit returns before slashing them. Customer experience still matters.
- Get proactive with fulfillment efficiency before costs force your hand.
- Use this moment to clean up your SKU strategy, packaging waste, and shipping bloat.
And above all, don’t assume customers aren’t paying attention. They are, especially the ones you want to keep.
Frequently Asked Questions
What is shrinkflation in ecommerce?
Shrinkflation in ecommerce refers to the practice of reducing product quantity, features, or services while keeping prices the same or increasing them, often subtly, such as smaller bundles or stricter return policies.
How is shrinkflation affecting online retail in 2025?
Retailers are downsizing offerings, tightening returns, and raising shipping thresholds to protect margins amid tariffs, inflation, and slowed consumer spending.
Are consumers aware of shrinkflation?
Yes, consumer awareness is growing. Many are actively calling it out in reviews or social media, especially when changes feel deceptive or unacknowledged.
Is shrinkflation legal?
Yes, as long as the packaging and product info are accurate. However, misleading practices can risk reputational damage and consumer trust.
How can ecommerce brands manage shrinkflation without hurting loyalty?
Be transparent, audit returns strategically, and explore fulfillment models that cut costs without compromising the customer experience, like Cahoot’s peer-to-peer network.

Turn Returns Into New Revenue

How Can Shippers Use Rising Vacancies to Secure More Flexible, Cost-Effective Storage?
The U.S. warehouse market is shifting fast. Vacancy rates just hit 7.1% in Q2 2025, the highest level in over a decade. It’s a dramatic swing from the space-constrained chaos of just a few years ago, when pandemic-fueled demand sent shippers scrambling to lock in square footage at any price.
Today, those same warehouses are sitting partially empty. Sublease availability has surged past 225 million square feet, and developers have slashed new construction by 45% year-over-year. For brands and logistics teams still feeling whiplash from last year’s stockpiling wave, the current moment might look like a warning. But with the right strategy, it’s actually a window of opportunity.
The Hidden Cost of Empty Space
Leased square footage that sits idle is more than just a sunk cost; it’s a drag on cash flow, inventory turns, and operational efficiency. Many brands overcommitted during the supply chain panic and are now underutilizing expensive long-term leases. Rents, still averaging over $10 per square foot, haven’t dropped much due to lease lag. That means even as the market softens, the costs remain sticky.
If you’re a shipper sitting on more space than you need, it’s time to rethink your approach to storage. Subleasing is one option, but it isn’t always simple. Quality of sublease inventory can vary widely, and not every landlord is keen to play ball. That’s where more creative models are gaining traction.
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I'm Interested in Saving Time and MoneyThe Rise of Flexible Storage Models
As traditional warehousing strains under cost and commitment, brands are exploring alternatives. Multi-tenant and shared warehouse spaces are becoming more viable for those with fluctuating demand. These environments allow shippers to expand or contract their footprint in real time, without the burden of long leases.
Another emerging option is the peer-to-peer fulfillment model. Platforms like the Cahoot P2P Fulfillment Network allow merchants to monetize their unused storage and fulfillment capacity by plugging into a distributed network of sellers. That means if you’re looking to get out of a lease, you might be able to repurpose your existing warehouse space as a revenue-generating node in someone else’s ecommerce operation. Or, if you’re winding down your lease entirely, you could still ship nationally using the Cahoot network without the overhead.
Negotiating From a Position of Strength
In softening warehouse markets like the Inland Empire, Dallas-Fort Worth, and even New Jersey, shippers are finding themselves in a rare buyer’s market. With construction down and sublease listings up, there’s leverage to negotiate short-term deals, flexible expansion clauses, and even tenant improvement credits, terms that would have been laughable in 2021.
But it takes planning. The key is to assess your demand cycles and real estate needs with brutal honesty. How much space do you truly need? Can your inventory strategy adapt to decentralized fulfillment? Would modular lease structures serve your business better than fixed commitments?
These are hard questions, but answering them now can create long-term resilience.
Timing the Real Estate Reset
Right now, we’re hearing from brands that are reevaluating every fixed cost on the books, and warehousing is near the top of the list. The companies that paused, audited their operations, and leaned into flexibility early are already seeing savings compound. One brand recently cut 40% of their storage expense by transitioning part of their fulfillment to Cahoot nodes; they didn’t lose autonomy, they gained agility.
That kind of agility is becoming a competitive advantage. It’s not just about finding cheaper storage, it’s about staying nimble when the market shifts again, and it will.
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Get My Free 3PL RFPHow to Capitalize Now
This isn’t about gambling on the market. It’s about hedging against the next disruption while improving today’s bottom line. Whether that means subleasing, switching to a shared facility, or plugging into a P2P network, the goal is the same: reduce fixed costs, increase flexibility, and stay ready for whatever comes next.
The warehouse vacancy surge won’t last forever. But for shippers willing to act now, it’s a rare chance to shift from reactive leasing to a proactive strategy. Just make sure your space is working for you, not against you.
Frequently Asked Questions
What is driving the spike in warehouse vacancies in 2025?
The surge is largely due to pandemic-era overbuilding, reduced demand, and companies offloading excess space they acquired during the supply chain crunch of 2021–2023.
Why are rents still high despite rising vacancies?
Many leases were signed when the market was tight and are locked in for years. Landlords are not rushing to lower rates until those contracts come up for renewal.
What is a sublease, and is it worth considering?
A sublease is when a tenant leases out unused warehouse space to another company. It can be a cost-effective short-term option, but it requires due diligence on the space condition and lease terms.
What is peer-to-peer fulfillment?
Peer-to-peer fulfillment allows businesses to fulfill orders from each other’s warehouses using a shared technology platform like Cahoot. It’s a flexible and scalable alternative to owning or leasing large fulfillment centers.
How can smaller brands benefit from the warehouse vacancy trend?
Smaller brands can take advantage of shared warehouse spaces, short-term subleases, or P2P networks to avoid committing to expensive, long-term leases while maintaining nationwide shipping capabilities.

Turn Returns Into New Revenue

The Shipping Speed Paradox: Why DTC Brands Are Slowing Down
In this article
5 minutes
Everyone’s talking about faster delivery. Amazon’s promising drone drops. Walmart’s turning stores into micro-fulfillment centers. And customer expectations? Sky high. But here’s the thing: most DTC brands aren’t speeding up, they’re tapping the brakes.
Sounds counterintuitive, right? But in 2025, slowing down might actually be the most strategic move you can make.
The Delivery Arms Race: Amazon and Walmart Go All-In
Let’s start with the big players. Amazon has spent the better part of a decade conditioning customers to expect one- or two-day delivery. In 2024, they doubled down again. More inventory was moved closer to end customers using their “regionalization” strategy, which chopped fulfillment distances in half. The result? According to Supply Chain Dive, 65% of Prime orders in Q2 2025 arrived the same day or the next day.
Walmart isn’t far behind. They’ve converted more than 4,500 stores into last-mile delivery hubs and are investing in AI-powered inventory placement. They’ve even launched parcel stations right inside their stores to boost local delivery capacity.
And yes, both are experimenting with drones. Amazon is testing lightweight drone delivery in a few southern U.S. zip codes. Walmart too. But let’s be honest: we’re still in science-project territory. Drone delivery may be flashy, but it’s barely scratching the surface of what really moves ecommerce.
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I'm Interested in Saving Time and MoneyMeanwhile, DTC Brands Are Quietly Slowing Down
This part of the story isn’t getting enough airtime. While the retail giants race toward one-hour windows, thousands of independent ecommerce brands are stepping back.
Not because they want to disappoint customers, but because they can’t afford to keep up, and chasing Amazon’s logistics playbook is a losing game when you don’t have Amazon’s budget.
You know what I’m seeing? Brands freezing SKUs. Shrinking warehouse footprints. Letting go of that “2-day everywhere” promise. Not because they’re failing, but because they’re adapting.
And it’s not just a gut feel. According to July 2025 reports, Shopify store closures now outpace new installs. Many of those closures are logistics-related, brands crushed under the weight of expectations they could no longer afford to meet.
What Customers Actually Care About
Let’s cut through the noise.
A 2025 McKinsey study shows customers care about three things in this order:
- Free shipping
- Reliable delivery timelines
- Speed (same/next day)
Sustainability? It ranked dead last.
In fact, only 26% of shoppers said they’d pay even $1–2 extra for eco-friendly delivery. And when researchers tracked actual conversions? Fewer than 10% followed through. So while “green shipping” sounds great in a press release, it’s rarely what gets the sale.
Translation: customers expect fast and free. That’s a tough combo for DTC brands with thin margins.
The Hidden Costs of Chasing Speed
The faster you ship, the more you pay. You either:
- Store more inventory closer to the customer (higher storage and distribution costs), or
- Ship from a central location via air (higher parcel and carrier fees), or
- Overstaff fulfillment ops and erode margin at scale
Speed isn’t free, and when volume slows or inventory piles up, you’re left with expensive sunk costs.
We’re seeing the result now. DTC brands are caught in the “stockpile trap,” where inventory equals cash sitting on shelves. Remember, inventory isn’t just product; it’s tied-up working capital. If you can’t sell it fast enough to fund reorders, you’re stuck.
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Get My Free 3PL RFPThe Drone Mirage
Let’s revisit the drones. They’re real. They’re operational in some pilot markets. But they’re limited to:
- Small packages under 5 pounds
- Favorable weather
- Specific delivery zones with limited obstructions
For the average brand selling apparel, home goods, or supplements, drones don’t meaningfully move the needle yet. And they won’t for most of 2025. If you’re betting your fulfillment future on drone scalability, you’re early. Way early.
Slowing Down on Purpose Is Not the Same as Falling Behind
When growth stalls, I don’t panic. I pause. I fix what’s broken, not what’s trending.
At Cahoot, we’re seeing smart brands slow down intentionally to:
- Vet new 3PLs or hybrid fulfillment solutions
- Reprice SKUs based on true landed cost
- Trim the fat from overbuilt operations
- Reallocate dollars from speed to retention
Slowing down doesn’t mean giving up. It means strengthening the core so you can scale sustainably when the market rebounds.
The Strategic Path Forward
Here’s the real takeaway: you don’t have to match Amazon or Walmart on delivery speed to win. You just have to meet your customers’ expectations and protect your margin while doing it.
Use 2025 to:
- Reaudit your shipping promises
- Simplify where needed
- Explore fulfillment partners that optimize speed and cost
- Make sure every dollar in ops contributes to LTV, not just CTR
Because speed is sexy, but resilience is what keeps you in the game.
Frequently Asked Questions
What is the “shipping speed paradox” in ecommerce?
It refers to the trend where retail giants are racing toward faster delivery, while many DTC brands are pulling back due to cost and sustainability constraints.
Are consumers really demanding same-day delivery?
Not necessarily. Most customers prioritize free shipping over speed. Same- or next-day delivery is nice to have, not a dealbreaker for most shoppers.
Why are DTC brands slowing down their delivery promises?
Because matching Amazon-level speed is expensive and often unsustainable for smaller brands without massive logistics infrastructure.
What’s the status of drone delivery for ecommerce brands in 2025?
Still very early. Amazon and Walmart are testing drone delivery, but it remains limited to small packages and specific markets.
How can DTC brands stay competitive without fast delivery?
By offering reliable shipping timelines, clear communication, and great post-purchase experiences. Fulfillment partners like Cahoot can also help streamline speed without killing margin.

Turn Returns Into New Revenue

Top 10 Ecommerce Returns Mistakes (and How to Fix Them)
In this article
5 minutes
- 1. Not Having a Clear Return Policy
- 2. Offering Free Returns Without Doing the Math
- 3. Making the Return Process a Hassle
- 4. Treating Returns as a Cost Instead of a Signal
- 5. Not Reselling What You Could
- 6. Refunding Too Slowly
- 7. Not Offering Exchanges
- 8. Forcing Customers to Pay for Damaged or Defective Returns
- 9. Ignoring International Return Complexities
- 10. Treating Returns Like a Backroom Issue
- Final Thought
- Frequently Asked Questions
Returns are no longer just a post-sale nuisance, they’re a defining part of your customer experience, your margin, and frankly, your brand. Yet so many brands treat returns like a cost center to ignore until it bites them.
I’ve been deep in the ecommerce trenches long enough to know this: if you don’t actively manage returns, they will manage you. Let’s walk through the top 10 mistakes I see over and over, and what you should do differently before your profit margins take a nosedive.
1. Not Having a Clear Return Policy
If your return policy is vague, buried, or just plain confusing, you’re not just frustrating your customers; you’re setting yourself up for chargebacks, bad reviews, and support nightmares.
Fix: Spell it out. Be upfront about what’s returnable, how long customers have, and how they initiate a return. Make it easy to find (footer link, FAQ, order confirmation email) and easy to understand (no legalese, no fine print tricks).
2. Offering Free Returns Without Doing the Math
Yes, free returns boost conversion, but they can destroy margins if you’re not careful. Too many brands offer them without understanding their actual cost per order.
Fix: Run the numbers. Factor in shipping costs, restocking labor, product condition loss, and processing time. Then decide if free returns should be conditional (only for first-time orders, only for full-price items, etc.).
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See How It Works3. Making the Return Process a Hassle
Ever tried returning something and had to print three pages, repack it just right, and get to the post office before 4 pm on a Tuesday? Your customers hate that too.
Fix: Make it stupid easy. Include a prepaid return label or offer printerless returns with QR codes. Let customers initiate the return online without calling support. Track returns in the same dashboard as orders.
4. Treating Returns as a Cost Instead of a Signal
Returns are data. They tell you what’s broken, literally and figuratively, in your business—sizing problems, misleading descriptions, shipping damage, and quality issues. Most brands never read the return reasons, let alone analyze trends.
Fix: Create a monthly returns report. Track reasons by SKU, channel, and geography. Spot patterns. If one item has a 20% return rate, figure out why and fix it.
5. Not Reselling What You Could
Returned items that are perfectly good shouldn’t be collecting dust or ending up in landfills. If you’re trashing usable inventory, you’re leaving money on the table.
Fix: Set up a reverse logistics plan to restock, refurbish, or resell items via outlets, liquidation partners, or marketplaces like eBay. Every recovered dollar counts.
6. Refunding Too Slowly
Waiting 14 days after receiving a return to issue a refund might protect your cash flow, but it destroys trust. Customers start wondering if they’ve been ghosted.
Fix: Tighten up the refund cycle. Ideally, within 2–3 days of receipt. Automate confirmations and refund notices. Build goodwill by being proactive.
7. Not Offering Exchanges
Here’s the thing: Most customers returning something still want what you sell; they just want the right version of it. If you don’t offer easy exchanges, you’re turning potential revenue into refunds.
Fix: Enable smart exchanges. Let customers swap for different sizes or styles right in the return portal. Offer free exchanges even if returns aren’t free. Keep the sale.
8. Forcing Customers to Pay for Damaged or Defective Returns
This one’s brutal. Customer gets a busted item, reaches out, and you hit them with a return shipping fee? Say goodbye to that lifetime value.
Fix: Have a clear damaged/defective policy. Cover return shipping and offer replacements ASAP. Yes, it costs you in the short term, but it’s a small price for loyalty.
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I'm Interested in Peer-to-Peer Returns9. Ignoring International Return Complexities
Cross-border returns are a whole different beast—duties, taxes, restocking in the wrong region—it gets expensive fast. Many brands just say “no international returns” and hope no one notices.
Fix: If you’re selling internationally, design a return flow that works. Use local carriers and consolidation partners. Consider refunding without return in some low-cost, high-friction cases.
10. Treating Returns Like a Backroom Issue
Returns shouldn’t be siloed to warehouse staff or an outsourced 3PL with zero feedback loops. If marketing, product, CX, and ops aren’t all looking at return trends, you’re missing out.
Fix: Returns are a team sport. Share data across departments. Let product know what breaks. Let CX see trends. Let marketing tweak messaging to reduce mismatch expectations.
Final Thought
Returns aren’t going away. In fact, they’re becoming more critical to your brand than ever. Nail the return experience and you’ll win more loyalty, reduce costs, and create the kind of customer-centric business that actually survives the shakeouts we’re seeing in 2025.
You don’t have to be perfect. But you do have to be intentional.
Frequently Asked Questions
What’s the biggest return mistake ecommerce brands make?
Not having a clear, easily accessible return policy that sets customer expectations.
How can I reduce the cost of free returns?
Limit them to certain SKUs, order types, or customers, and audit the return rates by product.
Should I allow exchanges instead of just refunds?
Yes, exchanges help preserve the sale and increase customer satisfaction.
How fast should refunds be processed?
Ideally, within 2–3 days of receiving the returned item.
What should I do with returned inventory?
If it’s resellable, restock or liquidate it through the right channels to recover margin.

Turn Returns Into New Revenue
